pepsico
Following on yesterday’s post by Toby Daniels, we thought it might be helpful to provide some inspirational examples of some ways in which the Social Media Week platform can deliver upon these new ideas of “experience design” for events. In just a few short years since its inception in February 2009, there have been hundreds…
We shared with you earlier today our recap of last week’s Borderless Brands launch event at JWT. The event served to both introduce the Borderless Brands iniative as well as feature a conversation talking through the concept of what it means to be a Borderless Brand and what challenges those brands face in innovating for…
“Are we prepared to adapt?” This was a question posed by Bonin Bough, global director of digital for PepsiCo last week at JWT during the Social Media Week launch event for Borderless Brands, a new program that aims to provide marketers with unique perspectives into how social media is impacting global brand communications. This…
Today we are thrilled to announce the (nearly) final locations for the next edition of Social Media Week (SMW) this September 19-23, 2011 and, most importantly, details on how you or your company can Get Involved in the global event.The initial lineup of seven confirmed locations announced in April included returning cities Milan, Berlin, Buenos…
This post is part of a weekly series called “5 Questions With…” featuring Q&As with Social Media Week Global Advisory Board members Jamie Stein is the Director of Digital Initiatives at PepsiCo and we were lucky enough to catch up with her to discuss SMW and her newest initiative, PepsiCo Win. You can register for…
By Regina Teixeira Cross-posted from PepsiCo’s Living the Promise Blog Our tendency as a company is to communicate and relate to different audiences. That’s why PepsiCo has stood out as a pioneer in social media – finding channels to communicate with the company’s consumers around the world. But more than an opportunity to talk about…
By Josh Karpf Cross-posted from PepsiCo’s Living the Promise Blog This week is Social Media Week all around the world. Once again, PepsCo is involved and we’re thrilled to be participating! In fact, last year we launched the Pepsi Refresh Project at Social Media Week which speaks to the how important we think it is…
About this Guest Blogger: Ilana Arazie is a vlogger and blogger who writes at Social Times and Downtown Dharma. You can follow Ilana on Twitter @ilanadonna. The times they are a-shifting! Adweek’s Brian Morrissey this morning moderated “Branding the Future with Social Engagement,” a PepsiCo-sponsored event comprised of the brand’s judging panel for its new…
About this Guest Blogger: Ilana Arazie is a vlogger and blogger who writes at Social Times and Downtown Dharma. You can follow Ilana on Twitter @ilanadonna. The Second Annual Social Media Week kicked off today at the Paley Center in New York with more than 100 digital innovators and members of the press in attendance….