real-time marketing
Chief Marketing Officers take pride in being the trendsetters around the corporate corral – the arbiters of hip, the sharpest dressers, the consummate gadgeteers. But when it comes to using data to support decision making, the CMO is likely not to be the smoothest operator. Each year the Marketing team works hard to distill consumer…
Conventional (marketing) wisdom says that brands can’t be everything to everyone. I disagree and would counter that while this notion may be true on a surface level, brands can, and do, succeed by being different things to different people. Social media gives us more consumer information than anyone could ever ask for, making our jobs…
by Heather White-Laird State Farm Insurance* was founded by a retired farmer in 1922, but that hasn’t stopped them from doing an exemplary job of navigating the new marketing landscape of 2011. The combination of highlighting their core brand attributes and reacting in real time to customer feedback, while leveraging a variety of social media…