Social Media Week

real-time

How To Follow SMW12

It’s time! Social Media Week has arrived. Kicking off today in 12 cities around the world with over 1000 events taking place, this February may prove to be our biggest, boldest and best SMW to date. And we want to make sure you keep up with it all- from the conversations to the events to the interactivity.

Now, you don’t have to be in Hamburg, Hong Kong, London, Miami, New York, San Francisco, Singapore, Sao Paulo, Tokyo, Toronto or DC to participate! In addition to physically attending events, join the conversation virtually!

1. SMW RealTime
: You may remember it from previous versions of SMW, but you’ve never seen it like this. Powered by Nokia and presented by The Guardian, SMW RealTime has drastically evolved into a 5-page data aggregation dashboard, pulling all the real-time data from Social Media Week globally and locally. Not only does it track all official hashtags on an event, city and global level, it also looks at trends, largest contributors to the conversation, Foursquare checkins and a daily poll!

See the global view:




And now on the event view:




See our daily poll:



2. Twitter: The staple. We couldn’t do without it- and neither could you (Admit it). Plus, this year, there’s a little competition as to which city can generate the most online conversation. You’ll want to use these global hashtags and handles- game on.

Global: @SocialMediaWeek & #SMW12, with our activities with sponsors & partners at @Nokia & #NokiaConnects, @ConstantContact & #SMWCC, @OgilvyWW & #SMWOgilvy, @SMWLoveMessenger & #CanManLondon, @DeafKnee & #CanManSg, #FutureHipsters

Hamburg: @SMWHamburg & #SMWHamburg
Hong Kong: @SMWHK & #SMWHK
London: @SMWLdn & #SMWLdn
Miami: @SMWMiami & #SMWMiami
Paris: @SMWParis & #SMWParis
San Francisco: @SMWSF & #SMWSF
Sao Paulo: @SMWSP & #SMWSP
Singapore: @SMW_SG & #SMWSg
Tokyo: @SMWTok & #SMWTok
Toronto: @SMWTo & #SMWTo
Washington DC: @SMWWDC & #SMWWDC

New York: @SMWNYC & #SMWNYC, with major events at #SMWBusiness, #SMWBigFuel, #SMWHealth, #SMWHearst, #SMWJWT, #SMWReuters

3. Social Media Week Live: Another feature that has only gotten better with time! This year’s livestreaming is built around Livestream’s new platform- and you’re going to be impressed. With the ability to incorporate photos and comments in a feed format, SMW Live is easier to use and keep up with events from afar. Plus, you can see all events that are slated to be streamed in advance!

See the schedule page:




Test it out! Watch our press conference- all on SMW Live:


 

4. Social Media Week Blogs: 
We are stepping up our coverage in a big way. Not just on our global blog but also on the city level. With students from Columbia University to dedicated editorial teams, we’ll be bringing back the best stories from our cities. Get the RSS feed or check in every day to see the highlights: Global, Hamburg, Hong Kong, London, Miami, New York, Paris, San Francisco, Sao Paulo, Singapore, Tokyo, Toronto, and Washington DC

And don’t forget to visit our Future Hipsters tumblr and keep up with our international social experiment with Martin in Singapore and Daphne in London’s Tumblr.


5. SMW Official Mobile App: Yes, you’re hearing a lot about it, but that’s because we really think it’ll change your experience with SMW12. In the convenience of your hands, you can now keep up with all the conversations. Available on 5 platforms and in 6 languages, you can follow the feeds of all cities and our global team, as well as getting the latest social and digital news from The Guardian! You can also access livestream, locate event venues and register for new events- all in one place. Download SMW Official Mobile App today!

We look forward to hearing from you this SMW12. Watch. Attend. Participate. Shape Social Media Week this February.

Get SMW12 News When It Happens: SMW RealTime

Welcome to Social Media Week! As we kick off, want to know what’s happening online with SMW12? Love data? Whether it’s your first time participating with SMW12 or your third, you’ve never seen realtime action like this. Social Media Week is proud to present SMW RealTime, powered by Nokia and presented by The Guardian. A 5-page data aggregation dashboard pulling all the real-time data from Social Media Week globally and locally.

And here are the top 5 things you need to know about it.

1. It looks pretty, if we may say so. Instead of just pushing out data, RealTime largely uses infographics to visualize all the data coming out of SMW12. With graphs and images, and a pretty user-friendly layout, it makes exploring events, cities and SMW12 easy on the eyes.
 

2. It’s multilayered. Data can be broken down on a global, city and event level. If it’s an official hashtag, it’s being tracked. So, use those city hashtags and handles and tweet away!
 

3. It’s interactive. Each day of SMW12, we’ll ask you a different question. How do you use social and digital? How does that play out in your life? Some are fun; others more serious. The results will then be highlighted and tracked right in RealTime.
 

4. It’s trending. Ok, it’s not really. But we’re looking at what’s trending and will feature trending topics from SMW12 on each of the 3 levels: event, city, and global. RealTime breaks down the number of tweets per hashtag and topic and lets you know the most popular Twitter handles, keeping you in the know. You can even follow the most popular tweeters straight from the dashboard!
 

5. It’s tracking it all. Number of events on a daily and weekly basis? Check. (Today we’re at 192 events.) Number of attendees? (That’s 89,450 registrations.) Speakers and number of venues? (Got that, too: 2137 speakers, 483 venues.) RealTime also tracks Foursquare check-ins, so make sure you check-ins! But make sure you’re watching the dashboard. Because it’s in real-time, you can’t go back!

Bonus tip: The teams behind it are Dopamine and Benard. We’re very grateful for their hard work!
 

See it in action here.
 

How To: Scan & Share #SMW Buzz with the Collecta Widget

Earlier this week real-time search engine Collecta debuted its Widget Builder — an easy-to-use tool that lets you aggregate conversations across blogs, microblogs and other social platforms as they happen. Given the buzz that’s building around next week’s events in six cities worldwide, we’ve created a Collecta widget so you can track and share SMW chatter in real time. To embed the Social Media Week widget on your own Web site or blog, simply click “Get Widget” below and grab the code.

Have another interesting way to follow SMW chatter? Leave a note in the comments below.

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