research
This is a guest post by Carreen Winters, EVP, Corporate Communications at MWW Brought to you by MWW Social media is here to stay. Yet, there is one group that has been slow to acceptance– the C-Suite. And it isn’t because they don’t get it– this IBM study of 1,700 CEOs across 64 countries demonstrates that…
Here at the Cannes International Festival of Creativity, people attend a week of seminars on topics ranging from global branding to mobile marketing. At the same time, ad agencies and media/technology companies host private events for guests, often at hotels overlooking the Mediterranean Sea. Global ad agency McCann Erickson last night held such an event,…
You know that social media could be powerful in reaching out to potential supporters, but how do you go about doing that? It’s easy to get lost while researching prospective donors and advocates. So what should you be looking for? Value! Not just the monetary kind, but what people and companies care about. We as…
A recent study by Nielsen – the State of the Media: The Social Media Report (Q3 2011) – is a revealing snapshot of the current social media landscape and audience in the U.S. The results reinforce the growing popularity of social media as a way to connect people with brands and ultimately the influence social…
Marketing today must account not only for the demographics of the average consumer being targeted but also how they behave online. Our online interactions with and about brands influence our purchases. Last week, Beyond, our city organizers in San Francisco for Social Media Week February, hosted a Science of Sharing event, in which they unveiled…
Guest Author: Jack Mason is a team member of IBM Strategic Programs Team. You can follow him on Twitter at @IBMSocBiz and @JackMason. This Thursday, September 22 at 11am ET, share your Social Media Week stories with us via the fun new Spreecast social video platform. Join us on Spreecast for a new kind of…
Guest Author: Jack Mason is a team member of IBM Strategic Programs Team. You can follow him on Twitter at @IBMSocBiz and @JackMason. A team of IBMers and Social Media Week are working together on a kind of grassroots, crowdsourced research. Share your views on Social Commerce and help us scan and analyze the collective…
Guest Author: Jack Mason is a team member of IBM Strategic Programs Team. You can follow him on Twitter at @IBMSocBiz and @JackMason. The Social Commerce Scan | Question 2: Global/Local A team of IBMers and Social Media Week are working together on a kind of grassroots, crowdsourced research. Share your views on Social Commerce…
Crowdsourced Research: Monday’s Social Commerce Scan
Guest Author: Jack Mason is a team member of IBM Strategic Programs Team. You can follow him on Twitter at @IBMSocBiz and @JackMason. A team of IBMers and Social Media Week are working together on a kind of grassroots, crowdsourced research. Share your views on Social Commerce and help us scan and analyze the collective…