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We shared with you earlier today our recap of last week’s Borderless Brands launch event at JWT. The event served to both introduce the Borderless Brands iniative as well as feature a conversation talking through the concept of what it means to be a Borderless Brand and what challenges those brands face in innovating for…

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“Are we prepared to adapt?”   This was a question posed by Bonin Bough, global director of digital for PepsiCo last week at JWT during the Social Media Week launch event for Borderless Brands, a new program that aims to provide marketers with unique perspectives into how social media is impacting global brand communications. This…

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A few weeks ago we announced the formation of the Social Media Week Global Editorial Team and issued a call for contributors.  Hundreds of you, from all over the globe, and from virtually every industry, responded with links and ideas, blog post submissions and insight into what you’d want to see covered.  The response to…

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