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Sentiment

This post originally appeared on uberVU here. Forget Santa’s list — we’re letting social media decide who gets a present and who gets a lump of coal this year. We’ve compared sentiment levels for some of the top brands to find out who social has deemed Nice and who has been Naughty. Check it out…

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I love the holidays, and not because of all the family, gifts, and home-cooked food, but because it’s one of the few times of the year you know that you’re going to get some exciting action-packed blockbuster films. This year we’ve got an exciting mix of original content, remakes, sequels, and scarily enough a “quad-quel.”…

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In a recent blog post called The Problem with Automated Sentiment Analysis from Fresh Networks, a social media agency, they evaluated a few sentiment tools and their results are quite similar to what we’ve found in a number of our own experiments: -       About 80% of posts are neither positive nor negative. -       Sentiment tools…

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I loved the article by Nick Carr a few years ago that asked the question – Is Google Making us Stupid? Nick likened the use of Google and other tools as training us how to “power browse” and not really read effectively. So I have been thinking about a parallel article that would apply in…

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