#smw
Monday, February 20th, 2012
The last day of Social Media Week has come and gone. I’m Sheldon from Sysomos back to look at what happened on this final day. Using Sysomos’ industry leading social media monitoring and analytics software, MAP and Heartbeat, I’ve been watching conversations happening from around the globe all week. Today I’ll give a little insight as to what people were saying on Friday, the fifth and last day of Social Media Week.
I started with a final look at the general Social Media Week activity. When I say general, I’m looking at mentions of the general hashtags “#SMW12″ and “#SMW” as well as mentions of just “Social Media Week.” On this fifth and final day, I found that activity had calmed down a bit and came up just short of 10,000 mentions. While I can’t see a specific reason as to the drop off in mentions, I’m just going to assume that after an entire week of Social Media Week activities, people were just ready for the weekend (I know I was).
The buzzgraph from this last day also seems a bit general, although we can see a focus on some business talk. Right in the center we can see that the conversation is stemming from “socialmedia.” But around the outskirts of the buzzgraph, we have a wide variety of words that help to show the wide variety of conversations happening. One major conversation I found seems to be coming from within the US as people were talking about brands they thought were doing a great job in social media, such as “Intel,” “WellsFargo,” “Intel” and “Adobe.” We can also see talk about tools businesses and “brands” are using like “SMM” (social media monitoring tools) and “CMS” (content management systems).
Next, I started to dive into the conversations coming directly from activities and events in our 12 host cities. For our last day of Social Media Week I started looking where it all began, in New York City. On Friday in New York, the people still seemed to be very interested in the panels going on. We can actually see “panel” right in the heart of all the discussions. From the words around it, I found a lot of interesting panel discussions that focused on things like “leveraging” human capital, successful social media “campaigns,” and “platform” discussions around networks like “Pinterest” and “LinkedIn.”
Over in Hong Kong it appeared that a lot of interest was coming from one specific session that was run by Janice, aka @e_”ting.” From what i can tell, Janice is a food blogger and tweeter who seems to be quite well known in Hong Kong. During the session she talked about “food” and “restaurants” but she also went a lot deeper. It appears that she talked about the value of real “people” “sharing” their experiences and the “currency” that is now worth.
In my home of Toronto there were a few things that stood out in Friday’s Social Media Week conversations. First was a session that focused around the art of “storytelling” and how it applies to social media. From what i could gather, one of the main take-aways from that event was that knowing your “audience” helps to create an emotional connection, which then makes you “memorable” to them. The second thing that stood out to me was that people seemed to be greateful for their entire week. We can see that people were saying “thanks” (and “thx”) for all the “insights” they gained over Social Media Week.
Down in São Paulo their seemed top be a conversation that was leading towards two types of “socias” “mídias” (social media) users. Onone hand, I can see talk about the “agência” and “agências” (agency and agencies), while on the other we can see talk about the social media “entusiastas” (enthusiasts).
In San Franciso, we can see that the conversation for Friday seemed to center around the idea of “gamification.” Since San Francisco is a hotbed for social and tech start-ups, the conversation came around using gamification as a way to get users into new services. We can see them talking about gamification around “principles” of “engagement,” “motivation” “interest” and even “influence.”
Finally, I finished up my tour of the world in London. Here I found that the conversation focused around a pannel put on by “Likeminds” entitled The “Future” of “Social.” This panel seemed to be so popular that the hashtag “#greatpanel” even showed up in the buzzgraph. One of the good quotes I was able to find from the session was that “this is not a ‘technological’ ‘revolution,’ but rather about ‘human’ ‘interaction.’”
And now, let’s take a look at the activity levels coming from all 12 of our host cities on Friday:
Hamburg
Hong Kong
London
Miami
New York
Paris
San Francisco
São Paulo
Singapore
Tokyo
Toronto
Washington DC
Well, that’s it for me and Sysomos. We hope that these blog posts have given you a little insight into all of the great conversations that were happening all over the globe for Social Media Week. We also hope that you all had a great time participating in Social Media Week wherever and whenever you could. I know that we certainly did, and we hope to be part of it again.
Tags: #smw, analytics, global, SMW12, social media, Social Media Monitoring, social media week, sysomos
Posted in Analysis, City Focus, Coverage, global, Reports
Monday, February 20th, 2012
Hi there! This is Sheldon from Sysomos back again to take a look at what the world was saying on Thursday of Social Media Week. Using Sysomos’ industry leading social media monitoring and analytics software, MAP and Heartbeat, to track all the social conversations going on around the week long event, I’ve compiled some of the interesting things that I was able to find on the 4th day.
As always, I started looking at the general mentions of Social Media Week. These were the conversations that mentioned Social Media Week with no particular city attached to the mention. These mentions also consisted of people using the overall non-city specific hashtags such as “#SMW” and “#SMW12.” On Thursday, I was able to find these general terms mentioned over 10,000 times across all social channels. This is also the first day I’ve seen the favourable sentiment rating less than 99%, but 98% is still pretty good.
I also noticed that on Thursday, the ladies seemed to be chatting a bit mote about Social Media Week than men. On Thursday I found that females made up 51% of the conversation while males made up the other 49%.
I then pulled up a buzzgraph to see what the general conversation was all about. On Thursday it appears as though a lot of the talk was coming from Toronto. I first clued in by seeing “Torontoist,” a local based blog about everything Toronto, in the buzzgraph. I then noticed that a bunch of Social Media Week Toronto’s sponsors were also showing up in the graph, like “BMO,” “Rdio,” and of course, “Sysomos.” We can also see there was some interesting conversations going on about “tweets,” but my eye was most caught by the word “ghostwriter.” There seems to have been a conversation around whether social media can be done by someone behind the scenes while someone else or a company claims it as their own.
Next, I started to dig into some of the buzz coming from individual cities. I started off in Washington DC where I found a wide range of interesting conversations happening with a political feel. Firstly, I found a conversation about using “social media” “strategies” in the “nonprofit” sector. There was also another conversation that specifically focused around creating a “hispanic” voice through social media in the US. One other thing caught my eye. There seemed to be a conversation about hairy animals, some of which may no longer exist. However, when I looked a bit further into the words in the buzzgraph I found that they were actually talking about event venues, the “Wooly” “Mammoth” Theater and “Buffalo” Billiards.
I then looked across the pond to see what London was talking about on Thursday.Here I found that a lot of the talk focused around two interesting events. There was a large event that was put on by the “BBC” which focused around the upcoming London “Olympics” and “socialmedia.” The second was talking about London Fashion Week. While it itself didn’t show up in the buzzgraph, I found that a lot fo the words I did find were connected to it. For example, “Aurasma” is a really interesting looking augmented reality browser that will be used to bring posters, advertisements, magazines and other media to life for Fashion Week.
In Tokyo it was a bit harder for me to get a handle on the conversation. This was because half of the conversation I found was in English, but the other half was in Japanese. Most of the Japanese threw me off as the words were too common, like “ら” which means “from,” or “加” which means “addition.” One Japanese word that interested me was “加” which means “augment.” I found that Japan was also talking about the future of augmented reality and how we can use it. We can also pick a few social networks like “Tumblr” and “LinkedIn” out of the conversation to know that platforms seemed like an important part of the conversation that day.
Meanwhile, in Miami, “fashion” seemed to be the topic of the day. We can see the conversation stemming from “FABB,” which was a large event focused around talking fashion and social media. Topics seemed to range from “blogging” to “beauty.” The main part of the event seemed to focus around a large “roundtable” discussion.
Now let’s take a look at the activity levels from each city for Thursday:
Hamburg
Hong Kong
London
Miami
New York
Paris
San Francisco
São Paulo
Singapore
Tokyo
Toronto
Washington DC
That’s all for our look at day four of Social Media Week. I’ll be back again to see what people were saying on Friday, the closing day of Social Media Week.
Tags: #smw, analytics, global, SMW12, social media, social media week, sysomos
Posted in Analysis, City Focus, Coverage, global, Reports
Friday, February 17th, 2012
We’ve officially made it past the half way mark of Social Media Week!
This is Sheldon from Sysomos back with another look at what people around the world have been saying through social channels about Social Media Week. Using Sysomos’ industry leading social media monitoring and analytics software, MAP and Heartbeat, I’ve been tracking all of the Social Media Week online chatter using hashtags and keywords. I’m hoping that by combining some of the things I’ve been seeing happening during the week from our 12 host cities here on the blog that people can get a feel for what’s going on not just in their own city.
I started looking at Wednesday as I always do; with the activity levels for the general Social Media Week chatter. When I say general, I’m referring to the people who are talking about “Social Media Week” with no specific city, or the general hashtags, such as “#SMW12″ or “#SMW.” From Wednesday I found over 11,000 of these mentions. I’m also happy to say that the mentions of Social Media Week have remained at a steady positive pace of being 99% favourable.
Since Wednesday marked half way through Social Media Week, I thought I’d do something a little different for today’s post. Instead of looking at buzzgraphs to see what kinds of conversations were coming from each of our 12 host cities, I thought it would be interesting to look at the big conversation drivers for the week so far. Because Twitter is the most used social channel producing talk, I explored the tweets we were seeing. Below you’ll find the Twitter user who has used the general Social Media Week references the most as well as the four most retweeted tweets we’ve seen in the first three days.
I then went and pulled up the same data, the person who tweeted the most and the four most retweeted tweets, coming from each of the 12 host cities over the first three days of Social Media Week. To be fair to all our Social Media Week attendees, I featured the user with the second most tweets in the cities where the official city Social Media Week Twitter account was first:
Hamburg
Hong Kong
London
Miami
New York
Paris
San Francisco
São Paulo
Singapore
Tokyo
Toronto
Washington DC
And as always, here’s the activity levels I found for each city that happened on Wednesday:
Hamburg
Hong Kong
London
Miami
New York
Paris
San Francisco
São Paulo
Singapore
Tokyo
Toronto
Washington DC
I’ll be back again soon with another
Sysomos look at what’s going on around the social media world for Social Media Week on day 3. See you soon, and I hope you’re having as good of a Social Media Week as I am.
Tags: #smw, analytics, SMW12, social media, social media week, sysomos
Posted in Analysis, City Focus, Coverage, global, Reports
Thursday, February 16th, 2012
Hello again! This is Sheldon from Sysomos back again with a look at what’s happening around the world during Social Media Week. Using Sysomos’ industry leading social media monitoring and analytics software, MAP and Heartbeat, I’ve been tracking the online conversations coming from all over the world. Today I’ll be taking a look at some of the interesting conversations that happened on Tuesday, the second day of Social Media Week.
Before I dive in to some of the individual city conversations I looked at those that were using the more general Social Media Week keywords. These are things like “Social Media Week” and the general hashtags “#SMW” and “#SMW12.” On Tuesday I found that there was almost 11,000 mentions of Social Media Week in the general sense. 9,800 of those mentions were from Twitter alone. There was also 47 videos uploaded to YouTube on Tuesday about Social Media Week. I also found that the general conciseness around these conversations were positive with a second day in a row of getting a 99% favourable rating.
I pulled up a buzzgraph to see what the conversation was revolving around and found that a majority of the words in the buzzgraph were in German. This means that our friends in Hamburg were creating quite a bit of buzz. We can see that these German conversations had a focus around “Twitter.” It’s also nice to see that since Tuesday was Feburary 14th, there seemed to be some talk about “Valentines” Day in our Social Media Week conversation.
Since the main conversation channel for Social Media Week seems to be Twitter, I decided to dive a little deeper into it to see what was happening. I looked at what kinds of tweets were being sent in relation to Social Media Week and found that people were sharing the ideas that they were hearing or having on their own. 56% of all the tweets on Tuesday were regular tweets, as in people sharing with the rest of the world. 33% of the tweets we found were retweets, meaning people were sharing ideas that they were seing coming from others. Only 11% of the tweets were @ replies. This tells us that there may not have been a lot of back and forth about Social Media Week, and if there was, they dropped the hashtags for those conversations.
Because we saw a lot of German conversation in the general Social Media Week talk, I decided to start my individual city explorations in Hamburg. Here I found that there seemed to be an interesting “keynote” “vortrag” (lecture) given by “Thilo” “Weichert” the “außenministerin” (foreign minister). There doesn’t seem to be a lot of substance about his lecture in the buzzgraph, but we can see that a lot of people were talking about this event in general.
Over in Paris there seemed to be a very interesting conversation going on about governments, the people and social media. We can see that right in the middle of one of the main conversations is “tunisie” (Tunisia) which was the home of a revolution last year, and people say that social media played a huge role in that. We can see that the conversation branches off into the ideas of social media and “censure” (censorship), “détournement” (misappropriation), and being “anonymous.”
In São Paulo on Tuesday, one of the more popular Social Media Week sessions seemed to be one given by a local rapper phenomenon known as “Emicida.” It looks like his session focused in on how he and a few other artists (also in the buzzgraph) were using “sociais” “mídias” (social media) like “Facebook” and “Google” to their advantage to make a name for themselves and interact with their fans. One other thing I found interesting
Lastly, I looked into the city that Social Media Week originated, New York City. Here I found that a few panels were making people talk on Tuesday. Right in the center of the graph we can see the word “panel” because it appeared in many conversations coming from New York. Some of the panel topics we can see stemming from there included ones on “SOPA” and “PIPA,” online “syndication,” social “relationships” and “influence,” and also the role that social now plays in “NYFW” which is New York Fashion Week.
Now, here’s the activity levels we found coming from each Social Media Week host city:
Hamburg
Hong Kong
London
Miami
New York
Paris
San Francisco
São Paulo
Singapore
Tokyo
Toronto
Washington DC
I’ll be back again soon with another Sysomos look at what’s going on around the social media world for Social Media Week on day 3. We may even try something a little bit different as a mid-week, half way through, round-up. See you then!
Tags: #smw, analytics, global, SMW12, social media, social media week, sysomos
Posted in Analysis, City Focus, Coverage, global, Reports
Wednesday, February 15th, 2012
And we’re off and running! We’ve officially began another exciting Social Media Week and Sysomos is super proud to once again be part of it. I’m Sheldon, the community manager for Sysomos, and I’ll be using our industry leading social media monitoring and analytics software, MAP and Heartbeat, to track what’s being said through social media. We’re tracking the conversation using hashtags and keywords provided by the Social Media Week global team to see what people are saying about their sessions and parties in Hamburg, Hong Kong, London, Miami, New York, Paris, San Francisco, São Paulo, Singapore, Tokyo, Toronto, Washington DC and by those watching the live streams around the world.
I started by looking at Social Media Week in general. These were mentions that contained things like “Social Media Week” or the general hashtags, such as #SMW12 or #SMW. On just day one alone I found over 14,000 mentions throughout various social channels. 12,300 of those mentions came from Twitter, which will most likely be the key medium driving Social Media Week talk all week. I also found that all of this chatter had a favourable rating 99%, which is a fantastic way to start the week.
What’s even cooler than the 99% favourable rating is what I found when looking at some demographic information about the general Social Media Week chatter. Here, I found that 51% of the talk was coming from men and 49% women. That means that we’re getting equal participation from both sides of the gender fence. I also found that people of all ages are taking part in the conversation. The greatest concentration was coming from people aged 36-50 with 40% of the conversation. Another cool thing is that our other three age categories, 20 and under, 21-35 and 51 and over, each made up for 20% of the conversation.
I also pulled up a buzzgraph to get an idea of what the general conversation was about. A buzzgraph shows us some of the words that came up a lot in conversations about Social Media Week and how they’re interconnected with other frequently found words. For this buzzgraph we can see that “social media” is right in the center of conversation. Around it, we can see all kinds of interesting topics related to social media that people were discussing, such as “business,” “mobile,” “algorithms,” and of course popular social networks liek “Facebook,” “Twitter” and “Pinterest.”
I then started to dive into the conversations coming from the individual host cities. In San Francisco we can that “social media” is again smack dab in the middle of the conversation. However, here we can see that the conversation around social media seemed to center around “business” as people were talking about thing like “experience” and “tools” as well as “results” and “value.” This is no surprise as San Francisco is home to many social media and tech start-ups that become large businesses in the area known as “Silicon” “Valley.”
In Singapore I found that one of the more popular Social Media Week sessions was put on by Trendwatching.com. The session, hosted by “Henry” “Mason,” seemed to focus on actually “defining” what makes a “trend” and how to do trend “spotting.” It also highlighted some interesting trends, like one they called “faux”-real, which is the altering of something real, and points towards “Instagram” and its filters as an example of this. Another interesting one we can see people were talking about was a “Brazilian” trend of “lingerie” for men.
In Hong Kong I found a few key conversations taking place. One of the main ones seems to be an event that was put on by “Ogilvy.” However, I was quickly distracted by noticing that another conversation happening around an “Openbar.” While at first I thought there must have been a really good party in Hong Kong, it actually turned out that Openbar was a “winner” at a start-up competition. From what I could find, Openbar is app for finding interesting night spots in Hong Kong by seeing activity from other social users at the venues and also giving coupons for near-by hot spots.
Back in my home town of Toronto I found something interesting that I didn’t see in any other city this day. Here there were two main conversations. One was coming from a session about “ROI” in social media. However, the other conversation had nothing to do with an actual session, but rather people saying “thanks” to sponsors of Social Media Week Toronto. We can see some sponsors like Via-”Rail,” “Chobani” “Yoghurt,” “Rdio” and, of course, “Sysomos.” I guess we were really feeding into the Canadian politeness stereotype (because it’s true).
These are just a few of the interesting conversations I was able to find on the first day of Social Media Week.
Now let’s take a look at the activity that was coming from each of our host cities for day one:
Hamburg
Hong Kong
London
Miami
New York
Paris
San Francisco
São Paulo
Singapore
Tokyo
Toronto
Washington DC
That’s all for me for today. I’ll be back again tomorrow with a Sysomos look at some interesting things going on around the world for Social Media Week on day two. Feel free to leave a comment below if you saw something really interesting in here or you’d like to see something particular in my investigations over the next few days.
Tags: #smw, analytics, global, social media, social media week, sysomos
Posted in Analysis, City Focus, Coverage, global, Reports
Sunday, February 12th, 2012
Hello again! Sheldon from Sysomos back with one final look at what the social world is saying about our host cities before Social Media Week officially starts tomorrow. I’ve been using Sysomos’ industry leading social media monitoring and analytics software, MAP and Heartbeat, to find out what kind of talk goes on in social media about our host cities. Today I’ll be looking at the last city in the series, and also the original home of Social Media Week, New York, New York.
Doing a search for people mentioning New York or the much used NY in social mendia yielded a lot of results. In the past six months I was able to find 6.2 million blog posts, 6.7 million online news articles, 3.8 million forum postings and 14.7 million tweets talking about New York.
I then trended those mentions over time to get the popularity graph below. New York is one of the most known cities throughout the world and it shows by looking at just how much people are talking about it. Twitter, as usual, seems to be the channel creating the most talk about it. Something interesting in this graph is noticing just how much New York also gets mentioned in the news. This is likely because New York is home to a lot of activity including tourist destinations, big name sports teams, large media outlets and the New York Stock Exchange.
Next, I looked at where all the talk of New York was coming from. Naturally, the majority of mentions were coming from right within the United States (60.7%). In most cities we’ve looked in this series we have seen the US, UK and Canada as top country sources, but here I found that Indonesia mentions New York (5.9%) more than the UK (4.1%) and Canada (3.9%).
When I pulled up a buzzgraph to get an idea of what all the conversation was about I found it hard to pinpoint any real substance. As I said above, New York is home to a flurry of activity, and this is represented in the buzzgraph. In it we can see all kinds of random words that have no real connection to one another. People are talking so much about New York in different ways that it’s hard to find a single theme in all that conversation.
I then wanted to look a bit deeper in to the people that were doing all of the talking about New York. I found that when it comes to bloggers talking about New York, women actually mention it the most at 53% and men at 47%. I also found that bloggers between the ages of 21-35 make up over of half all the mentions of New York in blogs (57.1%).
On Twitter, the gender split of people mentioning New York was very similar to blogs, but opposite. Using technology exclusive to Sysomos, I was able to determine that 52% of the Twitter mentions of New York came from males and the other 48% from females. I also looked at the top Twitter sources that were talking about New York. Here I found that the majority of these top sources were news accounts like @TweetNewsss and @NYLiveNews. An interesting one in this list was @DatingMobi, which is some sort of mobile dating site. I also found @NYGiantsNation in this list, which is fitting, as the team just won the Super Bowl a week ago.
Lastly, I looked a bit deeper into some of the larger activity spikes we saw in the popularity graph. I started with the largest spike in the graph which occurred between August 26-29. Looking at the buzzgraph for this time period I found that the talk was centered around “Hurricane” “Irene.” This was a huge storm that made its way up the eastern “seaboard” of the United States in August hitting cities like “Carolina.” The storm was supposed to reach a peak when it hit New York and there was even talk about having “Manhattan” “evacuated.” Luckily, by the time the storm hit New York it was nothing more than a little storm.
The second spike I looked into happened on September 11 and 12. Here we see that there was a large rise in talk about New York on Twitter, blogs and then news. A quick look at the buzzgraph for this time period showed that the spike was because of the 10th anniversary of 9/11. While the talk mostly mentioned New York as that is where the twin towers full of people came down, we can also see that tribute was paid not just to New York, but also to “Shanksville,” “Pennsylvania,” and “Washington.”
Well, that concludes my lead up series to Social Media Week. We’ve some interesting things about what the world has to say about each of our Social Media Week cities. But this isn’t the last you’ll hear from me. All during Social Media Week I’ll be using Sysomos to monitor what is going on around the world and I’ll be providing daily updates right here on the blog. So be sure to keep checking back to keep up on everything that’s going on for Social Media Week.
Tags: #smw, analytics, New York, social media, social media week, sysomos
Posted in Analysis, City Focus, global, Reports
Saturday, February 11th, 2012
Hey there! This is Sheldon from Sysomos back again. As a lead up to Social Media Week I’ve been using Sysomos’ industry leading social media monitoring and analytics software, MAP and Heartbeat, to see what the social universe has to say about our host cities. This time, I’ll be looking at what people are saying about Hamburg, Germany.
I started my exploration by pulling up all the mentions of Hamburg over the past six months. In that time I found Hamburg mentioned in 207,016 blog posts, 433,100 online news articles, 170,578 forum postings and 247,446 tweets.
I then trended those mentions of Hamburg out over time. When I did that, I found something that I don’t usually see and haven’t seen in any other host city. The mentions of Hamburg in online news happens way more than in other social channels. Usually, Twitter is the channel where we find the most mentions of anything, but here we can even see points where blogs mentioning Hamburg out number tweets.
I then pulled up some geographic information about where all the mentions of Hamburg were originating from. Again I found something interesting. Only three countries were mentioning Hamburg enough to show up individually in the chart. The first is, of course, Hamburg’s home country, Germany (63.4%). The other two countries that were the United States (15.7%) and the UK (3.5%).
Next I pulled up a buzzgraph to see what all the talk surrounding Hamburg was. The talk that I found seemed quite interesting though. While I don’t speak German myself, it didn’t make much sense to me. The contents of the buzzgraph seem to indicate that people are talking a lot about making and buying cheap medicine in Hamburg. The words were things like “medzin” (medicine), “rezepte” (recipes), “ausverkauf” (sale), “billig” (cheap) and even “rezeptfrei” (without prescription).
I then took a deeper look into who was talking about Hamburg. When I dug into see who was creating the blogs mentioning Hamburg I found that only 37% of those blogs were written by females. On the other side of that, the other 63% were written by males. I also found that younger bloggers aren’t talking about Hamburg too much as only 9% of blogs that mentioned it were written by bloggers 20 years old and younger. The majority of blogs talking about Hamburg were written by the next generation though. 40.9% were written by bloggers between the ages of 21-35.
When I looked at the categorization of these blogs mentioning Hamburg I found something that didn’t quite seem to match up though. While young bloggers didn’t seem to be talking about Hamburg, I actually found that the second largest industry category of blogs mentioning it were student blogs at 12.9%. The largest industry category I found was communications blogs which accounted for 19.3%.
Next I dug into the Twitter chatter. Here I found that more women seemed to be mentioning Hamburg a bit more with the females now accounting for 41% and males the other 59%. I then looked at the Twitter accounts that were mentioning Hamburg the most and had higher than average authority scores. Here I found that the Twitter account mentioning Hamburg the most is actually an account that lets people know about fun and interesting things going on in Hamburg called @qype_hh (21.45%). I also found quite a fair amount of accounts that advertised jobs in Hamburg like @Renego_Jobs_DE (5.59%) and deals like @hamburh_markt (10.88%).
Lastly I looked into some of the larger activity spikes around Hamburg I found in the popularity graph. I started with the largest spike on the graph which occurred between November 14-18. In this spike we can see that there was a great deal of mentions coming from the news, but blogs and Twitter also seemed to spike, just not as high. Again here I found a theme of talking about selling things like “medizin” (medicine) “rezepte” (recipes) for “billig” (cheap) “rezeptfrei” (without prescription). If anyone speaks better German than I do (which is probably anyone that can speak German at all), please feel free to leave your insights on this buzzgraph in the comments section for me.
The second spike I decided to investigate happened between August 19-24. During this spike online news still seemed to be the main driver in conversation, but we can also see that in this spike Twitter mentions almost caught up with the news. When I investigated further into this spike I found that it had a lot to do with the German national football (soccer) league. In the buzzgraph we can see the word “Bundesliga” which means something to the affect of federal league (or nation-wide league). We can also see scattered throughout the buzzgraph names of football players like “Rajkovic” and names of different cities with teams around Germany like “Cologne” and “Bavaria.” Again, while I can’t read German myself, I believe that this spike was caused by either a very important game, or the start of their 2011-12 season.
Well, that’s all for my look at what the social media world is talking about in terms of Hamburg. I’ll be back with a Sysomos look at our last city, New York, the original home of Social Media Week, soon. After that, we get into the highly anticipated festivities of Social Media Week!
Tags: #smw, analytics, Hamburg, social media, social media week, sysomos
Posted in Analysis, City Focus, global, Reports
Wednesday, February 8th, 2012
Greetings everyone! This is Sheldon from Sysomos back again to explore what the world has to say though social media about each of our Social Media Week host cities. Using Sysomos’ industry leading social media monitoring and analytics software, MAP and Heartbeat, I’ve been looking into online chatter around our host cities. Today, we’ll be diving into Tokyo, Japan.
I started by pulling up all the mentions of Tokyo I could find across social media in the past six months. In that time I was able to find 659,223 blogs, 558,501 online news articles, 361,481 forum postings and 1.5 million tweets.
When I trended that data out over time I came up with the popularity graph we see below. Like most popularity graphs we’ve seen (except London’s), the talk about Tokyo through social media has some very noticible spikes in activity that we’ll be exploring a little later in this post. The thing I found interesting in this graph though, is that if you look carefully, it seems as though the mentions of Tokyo on Twitter seem to be slowly tapering off more and more as time goes on.
I also found something else that was very interesting when I looked at where all the talk about Tokyo was coming from. In almost all of my previous host city explorations the most amount of talk about the city was coming from the country the city was located in. However, when I looked at the country distribution for talk about Tokyo, Japan actually came in second place with 18.4%. The country that actually mentioned Tokyo the most was the United States with 29.8% of the conversation.
When I pulled up a buzzgraph of all the talk surrounding Tokyo I found that there were two major themes that seemed to stand out. The first had to do with business in Tokyo and Japan as a whole. This was emphasized by words such as “yen,” the Japanese currency, “Nikkei,” the Japanese stock market, “banks” and “investor.” The other theme that we can pick out has to do with natural disasters that have been affecting the country. This is highlighted in the buzz graph with words like “tsunami” and “earthquake.”
Next, I dug into the people that were creating all these mentions of Tokyo through the social universe. Starting with blogs, I found that most of the chatter being created about Tokyo was coming from males. Male bloggers accounted for 71% of all the mentions while females only made up 29%. I also found that the majority of bloggers talking about Tokyo were younger bloggers. Over 75% of the bloggers were under 35 years old with the 20 and under crowd making up 29.6% and those aged 21-35 accounting for 51.9%.
Over on Twitter I found the gender split to be a little more even. On Twitter females mentioning Tokyo accounted for 45% of all the mentions and males made up the other 55%. I then looked at the top Twitter accounts that had a higher authority score and were mentioning Tokyo the most. I’ve seen a lot of news based Twitter accounts appear in these lists before, but when it came to Tokyo, one account blew all the others out of the water. @tokyonewsnow accounted for almost 3/4 of all the mentions of Tokyo from these top sources with 73.23%. Another interesting account I found in this mix was @AkibaGieger_Bot which is a Twitter account that tweets out radiation levels in Japan. After the earthquake that happened there last year and the damage it did to the nuclear power plant, I would think that this was an important account for residents to watch.
Lastly, I dove into a couple of activity spikes that I found over the past six months around mentions of Tokyo. The first spike I investigated happened between the dates of September 1-6. Looking at the buzzgraph for this time period I found that it centered around something called “SMTown.” After doing a little research I found out that SMTown is a project of compilation albums put out by S.M. Entertainment. It turns out that around this date, a bunch of the artists from the compilation were performing at the Tokyo “Dome” and this was causing a lot of talk on Twitter. We can also a lot of business related terms in the buzzgraph. It turns out that the Japanese stock market had also been “rising” for six days and hitting highs that they had not seen in a while.
The second spike I decided to investigate wasn’t one of the largest ones, but seemed interesting as between November 29 and December 5 we can see a rise in activity coming from Twitter, blogs and online news. A quick look at the buzzgraph for this time period made it easy to understand this spike in activity. This spike was due to the opening of the Tokyo “Motor” show. We can easily pick out car company names like “Honda,” Nissan,” Subaru” and “Toyota.” We can also see car trend words like “concept” cars, cars that run on “electricity” and “hybrid” cars.
And that’s all I have for our look at what the social world is saying about Tokyo. I’ll be back again soon with another Sysomos look at what the social world is saying about another one of our Social Media Week host cities.
Tags: #smw, analytics, social media, social media week, sysomos, Tokyo
Posted in Analysis, City Focus, global, Reports
Wednesday, February 8th, 2012
Here we go again! This is Sheldon from Sysomos back again to help us all get prepared for Social Media Week. Using Sysomos’ industry leading social media monitoring and analytics software, MAP and Heartbeat, I’ve been exploring what the social universe has to say about each of our Social Media Week host cities. Today’s post will be exploring London, England.
Doing a search through social channels over the past six months for mentions of London I was able to find 2.7 million blogs, 3 million online news articles, 1.7 million forum postings and 10.9 million tweets.
When I take that data and trend it out over time we get the popularity graph below. We can see that six months ago there was the ending of a large spike in talk talk of London, which we’ll dig a little deeper into later on in this post. What’s even more interesting is in this graph is that talk of London seems to stay fairly steady across all channels for the rest of the six months minus what appears to be a slight lull around Christmas time. This we don’t see very often.
I then looked into where all this social chatter about London was coming from. No surprise that most amount of mentions were being generated from the UK (37.3%). Like all the other cities I’ve explored previously, the United States and Canada are also among the top countries creating chatter (29.2% and 3.9% respectively). We can also see that London is being talked about around the world with countries like Germany (3.7%) and Australia (2.9%) also creating significant amounts of mentions.
When I pulled up a buzzgraph about all of the London chatter it started to become clear why there was so much talk from all over the world. Looking at the buzzgraph we can see two main themes; the London riots that occurred last summer and the upcoming 2012 Summer Olympics, which are being held in London.
I then a dug a bit deeper into who was creating all of the London chatter. I started on Twitter and used technology exclusive to Sysomos to discover that 55% of the mentions of London were made by males while females accounted for the other 45%. I also pulled up the top Twitter sources that were mentioning London. These were the Twitter accounts that mentioned London the most and had a higher authority score. In most of the cities I’ve previously looked at the account with the most mentions of a city were news or classified accounts. In the case of London though, it turns out that the most mentions came from @H2kRadioDotCom, a local radio station (12.87%). The second most mentions of London came from two job classified accounts, @jobldnit and @mathfi_jobs, who accounted for 10.89% each.
Next, I delved into the blogs that were mentioning London. Here I found almost the same gender split as I did on Twitter, except the ladies had gained a percentage. Male bloggers accounted for 54% of those mentioning London and the females 46%. I also found the bloggers mentioning London the most were aged 21-35 (43.1%). While bloggers aged 20 and under talked about London the least with only 13.6%.
While bloggers who are 20 and under accounted for the smallest age group talking about London, I found that blogs categorized as student blogs made up the largest amount at 16.1%. Student blogs were tied for the most mentions with arts blogs. These were followed by blogs that were classified as education blogs at 10.2%. This may have something to do with the riots in London that drew attention from and were mainly being acted on by a lot of college and university aged people.
I then dug into some of the activity spikes we found in the popularity graph above. The first and largest spike was right at the beginning of my six month look between August 9-12. As I stated earlier, this was the tail end of the London riots that occurred this past summer. We can see a lot of riot related chatter in the buzzgraph including the terms “riot,” “riots,” “rioter” and “rioting” right in the center. We can also see locations of the riots like “Totenham,” “Liverpool” and “Manchester” scattered around te outside of the graph along with other riot related words.
Since there wasn’t a second large spike in activity to really dig into, I decided to try something a little bit different. Here I decided to investigate this big dip in activity that seemed to happen across all channels. This dip occurred between December 23-27, which could leads to one obvious answer as to why it happened; Christmas. When I looked at the buzzgraph for this time period it became obvious that the dip had to do with “Christmas,” which was one of the most connected words. It’s interesting that most of the talk mentioning London at this time focused around the Royal Family’s Christmas. We can see words like “royal” and “Buckingham” as prominent words in the buzzgraph.
And that is going to bring my look at London to a close. Join me again next time as I use Sysomos to find out what the world is saying about another one of our Social Media Week host cities.
Tags: #smw, analytics, london, social media, social media week, sysomos
Posted in Analysis, City Focus, global, Reports
Tuesday, February 7th, 2012
Greetings once again! This is Sheldon from Sysomos back for another exciting look into one of our Social Media Week host cities before the big week kicks off. I’ve been using Sysomos’ industry leading social media monitoring and analytics software, MAP and Heartbeat, to see what the entire social world has been saying over the past six months about each city that Social Media Week will be taking place in. In this installment I’ll be diving into talk about Singapore.
Doing a search across social channels for the past six months I was able to find Singapore mentioned in 662,337 blog posts, 638,857 online news articles, 769,831 forum postings and 2.5 million tweets.
Trending that data out over time we get a popularity graph as the one below. We can see that over the past six months there have been some major spikes in activity surrounding mentions of Singapore, and we’ll dive into a few of those a little later in this post.
When I pulled up the country distribution of people talking about Singapore I found that the chatter was coming from all over the world. As with most cities I’ve looked at previously, the majority of chatter is coming from Singapore itself (32.8%). However, when we look at the rest of the activity, there is actually a broad spectrum of where talk fo Singapore is originating from. For instance, we can see the United States (22.3%), the UK (6.9%) and Canada (3%) as I have in previous explorations, but we also see that places like Australia (3.7%), Indonesia (6.2%) and Malaysia (3.3%) are also generating significant buzz about Singapore.
I pulled up a buzzgraph around all the talk about Singapore in the past six months. Unfortunately, there was nothing of great significance to be learned from this graph. Most of the words we see connected have to do with other Asian markets such as “China” and “Malaysia.” We can see that it’s market related as well by the appearance of words like “trade” and “operations.”
I then dove a bit deeper to discover who was creating all of this social chatter about Singapore. I started with the blogs that were mentioning Singapore. It seems that a younger demographic of blogger seems to be interested in Singapore as 57.1% of the bloggers talking about it are between the ages of 21-35 and another 22.4% are 20 and younger. However, I did find that the gender of these bloggers seem to be about equal with males making up 52% and females 48%.
To further the notion that the younger bloggers seem to be interested in Singapore, I found that when I looked at the industry the blogs mentioning it were being categorized as, the largest group was student blogs accounting for 20%. What’s interesting after that is that there was a three-way tie for the industry with the second most mentions of Singapore. I found that blogs representing government, technology, and tourism accounted for 6.6% of the talk each.
I then moved over to Twitter. Here I found that there was a shift in balance of the genders. On Twitter 55% of the mentions of Singapore were made from women while men accounted for the other 45%. I also pulled up the top Twitter sources mentioning Singapore. Here I found that the landscape was dominated by news and classified type Twitter accounts. News spreading accounts like @DTNSingapore made up half of the top 12, while classified accounts like @sgpopertybuzz made up the other half.
Lastly, I looked a bit deeper into two of the larger spikes in activity we saw in the popularity graph above. The first spike in talk about Singapore occurred around September 21-26 and caused a spike on blogs, forums and Twitter. When I dug in to see what this spike was about I found that it had to do with the Singapore Grand Prix. We can see “Vettel” in the middle of the buzzgraph, who is “Sebastian” Vettel, the winner of the race. We can also see strong connections to revealing words like “race,” “laps,” and “formula” as in Formula-1. The edges of this buzzgraph are also populated by other racers names like Nico “Rosberg” and Michael “Schumacher.”
Next I looked into the giant spike in Twitter activity we see around November 26-30. I looked into this spike as it was the largest one on the popularity graph. When I started to explore the spike, I found a buzzgraph that tells me the talk seemed to be about the Asian markets, as we can see strong connections to “Hong” “Kong,” “Malaysia,” “bank,” and “trading.” However, I wasn’t able to deduce a specific reason around this market talk. All the words I was able to find around it were quite generic and even a Google search for the dates brought up very little answers. If you know why, please feel free to let me know in the comments.
Well, that’s all at my peak into what the world is saying about Singapore. I’ll be back again soon with another Sysomos look at what the social world is saying about another one of our Social Media Week host cities.
Tags: #smw, analytics, Singapore, social media, social media week, sysomos
Posted in Analysis, City Focus, Reports
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