Social Media Week

Local Updates

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Pre-Register For Select Social Media Week Events Worldwide

Tuesday, January 11th, 2011

As it is now just one month away from the launch of Social Media Week February 7-11 2011, we are pleased to announce that today pre-registration will open for select events taking place in Social Media Week cities all across the world.

To register, simply visit socialmediaweek.org, pick a city and click on schedule.

There are nine cities participating in Social Media Week–powered by global headline sponsor Nokia–this February. Registration will be going live over the course of today in New York, London, Paris, Rome, Hong Kong, Istanbul, and São Paulo. Please note that Toronto and San Francisco will be going live with registration later in the week and in each city, more events will be added over the coming weeks.

The initial agendas began to take shape in December, and anticipation has grown as each city’s continues to share more of their program. Now, with four weeks to go before Social Media Week begins, we are proud to begin our pre-release of a limited batch of tickets for the events that have been confirmed so far.  For all of you early adopters out there chomping at the bit to secure your opportunity to participate in the largest, most inclusive and unique event of its kind in 2011, now is the time to choose which events you will be attending.

Learn More About Registering For Events

So, to cut to the chase, you might be asking now: How do I find out what events I can register for today? To see what is going on in your city and to sign up to reserve your place, simply choose your local SMW city from the banner at the top of this page and then click on your city’s “Schedule” tab below (or it might say “Agenda” or “Programme” if you are in Rome, Paris, or São Paulo).

From here, you will see a display of all the events currently confirmed on that city’s Social Media Week calendar. Then just find the event you want to register for, click through, and Voila!, you will be signed up and registered for the event thanks to the power of Amiando, official SMW Scheduling and Event Management Partner. You’ll note that some of these events are still not open for registration, but the rest of the schedule will follow within the next two weeks.

A sampling of some of the exciting activities taking place around the world include:

Check out each city’s schedule to learn more!

Why do I have to register for each event individually?

We get asked this question a lot.  As you will notice when looking over the schedules each event is unique in its own right and focuses on a specific topic or theme.  We believe that by encouraging people to register for specific events, we will attract a more committed, engaged and targeted audience.  Also, it’s worth noting that more than 95% of Social Media Week events are completely free to attend and while we do not charge, we do expect our attendees to think carefully about which events they wish to attend and register accordingly.

How Do I Add MY Event To Social Media Week?

It’s important to keep in mind that while a huge amount of programming in each city is now confirmed and scheduled, there are still opportunities to add events and get involved in other ways everywhere.

As an open and collaborative platform, Social Media Week provides many ways to ‘Get Involved’ including curating and hosting events, speaking and presenting, designing workshops, facilitating interviews, sponsoring events, providing editorial coverage, and volunteering to participate on the local host committees.

There are opportunities for every organization and individual to get involved this February, on both a global and local level:

  • Host an event: You could join the ranks of Sony, New York Times, MTV, Drop.io, JWT, Razorfish, MoMA, Porter Novelli, and others who have all hosted events at their space during previous conferences
  • Volunteer: Join the host committee in your city, work at the events, support the communications team, help with outreach.  There are many ways to get involved individually
  • Provide in-kind products/services to attendees: Much like Foursquare, Livestream, Pegshot, Mobile Roadie, your company could provide services to SMW attendees that enhance and improve their experience
  • Sponsor an event: There will be at least 500 events taking place across the all the participating cities.  Through these events, your brand can connect and engage an audience of hyper-social influencers
  • Speaking Opportunities: Do you have domain specialism?  Do you want to share your ideas with a broader audience?

Follow the links below to learn more (event teams in parantheses):

Get Involved: Globally

Or Get Involved Locally! (city organizer in parantheses)

Support from corporate partnerships, both globally and locally, allows Social Media Week to provide hundreds of free events worldwide for its audience of hyper-social influencers. In addition to global headline sponsor NOKIA, other global supporting sponsors of Social Media Week including PepsiCo, JWT and Meebo.

Thanks for taking the time to read this post.  For real-time updates follow @socialmediaweek on Twitter and get notified when new events are added to the schedule by signing up to our mailing list here.

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Posted in global, News

Social Media Week Announces Dates & Cities for February 2011 Event

Wednesday, October 20th, 2010

Hot on the heels of the immensely successful Social Media Week September, we at Social Media Week are pleased to announce our next global conference, scheduled to be held this February 7-11, 2011.

The next iteration of Social Media Week will take place simultaneously in New York, London, San Francisco, Toronto, São Paulo, Paris, and Rome, with more cities to be added in the next couple weeks. The first five are all returning cities from February 2010 and Paris and Rome are new additions to the community.

Social Media Week has quickly become one of the world’s most unique conferences, providing a global perspective on emerging trends in social & mobile media.  In 2010, New York-based organizers Crowdcentric hosted over 450 individual events in eleven cities, reaching more than 18,000 attendees with over 200,000 users connecting through the online and mobile experience, generating millions of impressions throughout the social web.

Unlike many traditional conferences, Social Media Week strives to maintain a model where free access to content, programming and events is made possible by support from brand partners including PepsiCo, Vodafone, Nokia, Meebo and SalesForce.com.

“Over ninety percent of our content and programming is free and accessible to all attendees”, said Toby Daniels, CEO of Crowdcentric and Founder & Executive Director of Social Media Week.  “We believe that access to high-quality learning experiences, business networking and buyer /seller market places should not be exclusive to a limited number of executives and organizations that can afford it.”

The driving force behind Social Media Week in each respective city is the local city partners.  In Toronto, Entrinsic will be returning to produce Social Media Week for the second time.  Chinwag will be leading the effort in London.  São Paulo-based SixPix Content will produce the Brazilian conference.  Social Media Week San Francisco will be co-produced Swirl Integrated Marketing and Social Media Club, and La Netscouade will lead in Paris.

Paris city partner Benoît Thieulin said, “The opportunities to sit together for a moment and think collectively how social media will transform and further our relationships with the world (ourselves, the media, brands, institutions) are still rare.  It was natural to La Netscouade, as a leading social media agency, to step up and take care of introducing this global event to Paris and its flowering of initiatives on the social web.”

Milan-based Augmendy, producers of Social Media Week Milan, will also be bringing the experience to Rome.  Augmendy leads Marco Montemagno and Marco Antonio Masieri said, “We are absolutely delighted that Social Media Week Milan was such a success.  Over 5,000 people attended our ninety events during the week, with 20,000 more people visiting our headquarters, proving that 2010 is the tipping point for growth and development in the Italian web world.  We’re looking forward to an even bigger event in Rome in February.”

Beyond the Crowdcentric organizers and regional city partners, Social Media Week is made possible through its framework of globally connected organizations and individuals who contribute a significant amount to the programming of the conference.  If you or your organization would like to get involved as a city partner, event organizer, host, speaker or brand partner, please go here! Or, if you are a brand looking to reach a global audience of hyper-social influencers, either locally or globally, please contact Ben Scheim by email at ben@crowdcentric.net for more information.

Stay tuned for more exciting information about Social Media Week February 2011!

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Posted in global, News

Social Media Week Announces Dates & Cities for February 2011 Event

Wednesday, October 20th, 2010

Hot on the heels of the immensely successful Social Media Week September, we at Social Media Week are pleased to announce our next global conference, scheduled to be held this February 7-11, 2011.

The next iteration of Social Media Week will take place simultaneously in New York, London, San Francisco, Toronto, São Paulo, Paris, and Rome, with more cities to be added in the next couple weeks. The first five are all returning cities from February 2010 and Paris and Rome are new additions to the community.

Social Media Week has quickly become one of the world’s most unique conferences, providing a global perspective on emerging trends in social & mobile media.  In 2010, New York-based organizers Crowdcentric hosted over 450 individual events in eleven cities, reaching more than 18,000 attendees with over 200,000 users connecting through the online and mobile experience, generating millions of impressions throughout the social web.

Unlike many traditional conferences, Social Media Week strives to maintain a model where free access to content, programming and events is made possible by support from brand partners including PepsiCo, Vodafone, Nokia, Meebo and SalesForce.com.

“Over ninety percent of our content and programming is free and accessible to all attendees”, said Toby Daniels, CEO of Crowdcentric and Founder & Executive Director of Social Media Week.  “We believe that access to high-quality learning experiences, business networking and buyer /seller market places should not be exclusive to a limited number of executives and organizations that can afford it.”

The driving force behind Social Media Week in each respective city is the local city partners.  In Toronto, Entrinsic will be returning to produce Social Media Week for the second time.  Chinwag will be leading the effort in London.  São Paulo-based SixPix Content will produce the Brazilian conference.  Social Media Week San Francisco will be co-produced Swirl Integrated Marketing and Social Media Club, and La Netscouade will lead in Paris.

Paris city partner Benoît Thieulin said, “The opportunities to sit together for a moment and think collectively how social media will transform and further our relationships with the world (ourselves, the media, brands, institutions) are still rare.  It was natural to La Netscouade, as a leading social media agency, to step up and take care of introducing this global event to Paris and its flowering of initiatives on the social web.”

Milan-based Augmendy, producers of Social Media Week Milan, will also be bringing the experience to Rome.  Augmendy leads Marco Montemagno and Marco Antonio Masieri said, “We are absolutely delighted that Social Media Week Milan was such a success.  Over 5,000 people attended our ninety events during the week, with 20,000 more people visiting our headquarters, proving that 2010 is the tipping point for growth and development in the Italian web world.  We’re looking forward to an even bigger event in Rome in February.”

Beyond the Crowdcentric organizers and regional city partners, Social Media Week is made possible through its framework of globally connected organizations and individuals who contribute a significant amount to the programming of the conference.  If you or your organization would like to get involved as a city partner, event organizer, host, speaker or brand partner, please go here! Or, if you are a brand looking to reach a global audience of hyper-social influencers, either locally or globally, please contact Ben Scheim by email at ben@crowdcentric.net for more information.

Stay tuned for more exciting information about Social Media Week February 2011!

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Posted in Uncategorized

Higher Education’s Future: Collaboration, Augmented Reality, Faculty Education

Saturday, February 6th, 2010

Friday’s Future of Social Media in Higher Education hosted by McGraw-Hill Student Innovations offered five great professors (matched with a masterful moderator) to explore the challenges and opportunities in using social media to advance higher education. The faculty included:

Adam Ostrow Editor in Chief, Mashable.com – @adamostrow

Dr. Kathleen P. King Professor, Fordham University; President, Transformation Education LLC  – @drkpking

Greg Verdino VP Strategy & Solutions, Powered; author of microMARKETING – @gregverdino

Mary Casey NYU Student and Founder of Jatched.com

Vineet Madan VP Strategy & Business Development, McGraw-Hill Education

Yianni Garcia (Moderator) Marketing Specialist, GradeGuru.com  – @yiannig

On to the panel coverage…

Yianni: One in four students in 2 or 4 year programs are taking at least on course online.

Question: How does social media play a role?

Kathleen: Distance education is moving more swiftly in community and 2-year colleges. Community colleges can respond more quickly to changes in demographics, the economy, etc. Four-year-universities and research centers can’t move as fast. Distance ed is a good connection for us with social media – the faculty’s already using technology, and students are embracing it. Working on using other tools like Twitter, Facebook, etc. We also must address the needs of non-traditional students – this used to mean older students in their 20s through 70s. That term “non-traditional” are outnumbering traditional students.

Mary: Beyond distance learning and online courses, there’s the trend around open content. There are intellectual property issues, but they can spark interest from those not present in a class.

Vineet: Of 12 million college students, only 6 million are 18-24. A big reason for dropouts is lack of engagement. We need to promote engagement more than just enrollment.

Greg: Students want to text with deans or people admissions offices.

Adam: Social tools present new ways for students to participate, rather than the old way of getting graded just for showing up.

Question: How do you use various tools to engage students?

Mary: Blackboard is great, but it’s not collaborative and archival. You can only collaborate with students in your class, that semester. NYU has taken the Polytechnic Institute of Brooklyn under its umbrella. They’ve tried to develop collaboration between that and Stern Business School. Needed: apps for collaboration. Gradeguru is one that fits in, provides incentive for collaboration – “it’s kind of revolutionary.” Facebook’s Courses application: you can submit which classes you’re enrolled in to get opinions of a class. Another: Dropbox – lets more than one user edit documents at a time.

Question for Mary: Are you using Google Docs extensively?

Mary: Yes, a fair amount.

More on apps…

Vineet: Tegrity records courses, sort of like a DVR for college courses.

Kathleen: Skype – ‘it’s like Kleenex now’ – everyone uses it.

Yianni: How will we make these technologies more compelling to engage students?

Mary: I want to bring up augmented reality to overlay digital technology over the real world. Would love to use it in history classes.

Greg: Students are already using platforms. If we know that 85% of college students are on Facebook, You need to go where students are.

Kathleen: Faculty need to learn how to use these tools professionally. Many colleagues don’t get the professional use. She takes issue with Greg and Adam saying they don’t remember their education well – they don’t remember their formal education but they’re examples of lifelong learning.

Adam (responding to another question): Technology will lower the cost of so many things for education – so much of what you need is on your phone. The iPad will play a big role in furthering that, replacing textbooks and adding even more.

Audience question (from Sanford): How do we align incentives between professors there to teach (but often to get tenure and get published) and students there to learn?

Kathleen: There is no incentive in most universities for engaging with social media or even for faculty to engage their students. We have to start with the professor first, and we have to look to the institution. Most universities: publication and research is how you get tenure. If I’m spending 20% of my time doing innovative things, it’s counterproductive. It’s detailing me from my goal and livelihood. What has to be done: we have to integrate innovation in teaching and excellent teaching. Teaching must be raised to be more important than the merit and tenure system.

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Milk, Cookies, and Social Media at Whole Foods

Saturday, February 6th, 2010

One of the closing events of Social Media Week took included snack time at a grocery store, as Whole Foods presented Afternoon Snack: A New York New Food Media Panel.

On the menu were:

Liza Mosquito de Guia, Founder & Chief Storyteller, food. curated.

Cathy Erway, Not Eating Out In New York.

Nick Fauchald, editor-in-chief, Tasting Table

Emily Fleischaker, Associate Multimedia Editor, Bon Appetit

Amanda Hesser and Merrill Stubbs, Food 52

Nicole Taylor, host, Hot Grease Heritage Radio Network

Moderated by Josh Friedland,  Editor & Publisher, The Food Section & GastroBuzz.com

The event started the way every event should: with milk and cookies. But then the panel got sizzling. Here’s a recap of highlights:

Question: How is social media changing things?

Amanda: Publishing used to be more top down and social media changed that dramatically.

Merrill: Our commenting system keeps conversation going.

Emily: For traditional media, it’s a challenge. Our systems are optimized to send out a magazine to a million+ people and not get much back. “Changing that is a challenge but it’s an extraordinary opportunity.” Our product improves with feedback. We use it to engage with our users, to promote our content, and for inspiration.

Liza: I can’t believe the power of social media. “I was a nobody six months ago.” Social media helped fulfill a dream.

Nick: We forget that email is the core of social media – “it’s the mother ship… Today, we take that for granted.” Replying to their newsletters goes to his inbox. Facebook and Twitter are important – “Twitter is a means of filling in the gaps between stories.”

Nicole: Social media is the sole reason Hot Grease has been so popular. “I try to remember that everyone is not on Twitter” as she’s not a big Facebook person.

Cathy: I thought there was something a little unfulfilled with having so many nameless friends. I don’t want to forget the real-life social aspect of food. “When you come to a table, it should be about meeting people” and sharing the experience with them. It’s great to have two ways of social connections.

Amanda: Last week we used Hot Potato to run a virtual Sunday supper and all cooked it at the exact same time, taking pictures, uploading them – it doesn’t replace cooking in a kitchen with someone but it was a valuable community experience.

Question: There’s some debate over whether this is all good or all bad. Amanda, you got in a dust-up with Christopher Kimball at Cook’s Illustrated.

Amanda: He challenged us to a duel about crowdsourcing recipes. We had about eight conference calls with him. We agreed to all of his rules but he wouldn’t agree to any of ours.

Emily: We need a new revenue model. Social media almost makes it too easy to share content. There’s value in professional test kitchens. But the pros of social media outweigh the cons.

Moderator: Any other cons?

Nicole: There are some people in small towns, say an expert in canning, who aren’t online and get left out of this. This is our life – we live and breathe social media. There’s a group of people who will never be a part of the social media movement.

Cathy: If we’re all plugged into all these blogging and tweeting and creating content, when are we going to come up with the content, and when will we enjoy ourselves in the moment?

Question: Is this enhancing our discussion of food? Is it dumbing it down?

Liza: I think it’s making it more exciting. Social media’s all about developing relationships. You start to learn who you really trust. There are certain people who I’ve seen their content and I know I can trust them. When you’re using social media to get good ideas and feedback, you need to rely on trust.

Emily: It’s becoming so much easier for small producers of quality food products to sell them, thanks to sites like Foodzie. That’s a pro. One of the cons that Liza brought up is that there are a lot of stories that can’t be told in 140 characters. When I’m reading a great piece in the New York Times elsewhere, I always think, “How does David Carr turn off his Twitter feed long enough to write good stories?” The challenge is putting out a quality product while communicating with our fans, but we won’t have a quality product if we don’t communicate with our fans.

Question: What does the future hold for food writing?

Nick: Food writing is becoming more like being a potter – it’s generally more of a hobby, but if it turns into a career, great. “It’s becoming harder and harder to make money writing and selling words about food.” Part of the blame comes from writers in general because we started giving away the milk for free and no one wants to buy the cow.

Amanda: It wasn’t that long ago that the old media model was very exclusive. It’s always been a very limiting field. The limits are in a different landscape now.

Liza: I think there’s a big future for video. Advertisers want video content like that that they can sponsor. Hyperlocal is also a big opportunity.

Cathy: It’s not just about writing. There’s radio, there’s video – there are more things we can do. It doesn’t have to be limited to writing for a magazine anymore.

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