social data

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Despite the attention on the two teams that battled it out at Super Bowl XLVIII this past weekend, most eyes in the advertising world were focused on the commercial breaks. The Super Bowl is a serious investment for brands and advertisers because of both the cost of securing ad time and the number of consumers…

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Super Bowl XLVII is shaping up to be a social media spectacle. As the Baltimore Ravens and San Francisco 49ers make their way to New Orleans to battle it out on the field, another war is being waged across the social web. Which team has the advantage? What are the top themes being discussed? What…

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The holiday season is my favorite time of year. It’s not just the festive decorations, Christmas themed music, ugly sweaters and copious servings of eggnog that make me joyful, it’s going to the movies! This time of year I work hard to avoid shopping malls by watching as many films as I possibly can. Since…

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5 Ways Social Media Is Improving Television

  The convergence of media and the proliferation of content are creating unparalleled opportunities for the television industry. TV is entering an era in which profitable, engaging, viewer-informed programming can take the industry to new economic and cultural heights. For the first time, powerful technologies enable us to gather real-time data and use it to…

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NYU professor Dr. Paul Horn famously said “Innovation occurs at the intersection of invention and insights.” In today’s climate of rapid decision-cycles, successful marketing is as much about discipline as it is vision. The challenge throughout the process – conceptualization, architecting, development, and launch – is staying true to the insights that originally revealed the…

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Traditionally, marketers think of outcomes like they think of the weather – you sit back and see what happens.  Suffering from the lack of true and authentic knowledge of their audiences, or any provision for real-time data or analytics, they are consigned to a passive role: spend money and hope it creates the intended outcome….

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The speed with which social media spreads ideas and information has led many marketers to place a premium on capturing data in real-time. But should real-time data be such a priority? Real-time means different things to different people when the term is used as a proxy for recency. To an evolutionary biologist, real-time could mean…

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