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social media marketing

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From time to time people ask me if social media marketing is really worth it. I’m astonished people still feel this way and wonder what they are doing wrong to prompt them to ask such a question. After all, hasn’t social media proven to be a liberating and equalizing force bringing people together around shared…

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“If you don’t like change, you’re going to like irrelevance even less.” – General Eric Shinseki, former U.S. Army Chief of Staff The media landscape has evolved tremendously over the last quarter century. Consumers have evolved even faster with the advent of high-speed Internet-enabled mobile devices and social media. Have your marketing efforts evolved with them?…

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On May 24, Peter Shankman, founder of HARO, created a bit of a stir in the blogosphere when he wrote “Being an expert in social media is like being an expert in taking bread out of the refrigerator.  You might be the best bread-taker-outer in the world, but you know what?  The goal is to…

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by Heather White-Laird State Farm Insurance* was founded by a retired farmer in 1922, but that hasn’t stopped them from doing an exemplary job of navigating the new marketing landscape of 2011. The combination of highlighting their core brand attributes and reacting in real time to customer feedback, while leveraging a variety of social media…

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by, Jed Singer After many shifts in the social landscape during the fourth quarter, Q1 proved active but provided few monumental changes. Let’s take some time to look back at what the last three months have brought to the social media space. January Facebook Deals Internationally – On the last day of January, Facebook launched deals…

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