social media
Impulse buying is more common than consumers will ever admit to. How many times do you set out with a list of items to purchase only to come home with items you never intended to pick up and regret doing so later? A new online fashion community, Bib & Tuck, has been launched to address…
Social Media Tackles Super Bowl XLVII
With over 24 million conversations taking place across social media, Super Bowl XLVII proved to be the most socially engaged Super Bowl ever. Networked Insights was able to navigate the social media “field” during the game, providing insights into the what people were talking about in terms of the advertisers, teams, and even the spectacular…
Social Media Needs a Super Bowl Ad
When Twitter ran its first television commercial in late spring, it was a moment many had been waiting for. Myself included. It was a great beginning, something to build on. But the company should think bigger. Much, much bigger. As I reasoned three years ago, Twitter should develop a Super Bowl ad. No, not anything…
It gets better. That’s the message Brian Pines, one of the directors of the It Gets Better Project and Ryan Lombardini, digital marketing manager for The Trevor Project seek to share with members of the LGTBQ community. For the It Gets Better Project, It began with a single YouTube video by syndicated columnist and author Dan Savage and his partner Terry…
If you’re following the news and surfing your social networks today, you’ve probably heard about the two-year prison sentence given to three members of the Russian puck band Pussy Riot. The women are being jailed for a “punk prayer” that they sang in a Moscow cathedral to get rid of Russian President Vladimir Putin. Needless…
Traditionally, marketers think of outcomes like they think of the weather – you sit back and see what happens. Suffering from the lack of true and authentic knowledge of their audiences, or any provision for real-time data or analytics, they are consigned to a passive role: spend money and hope it creates the intended outcome….
When I joined Twitter and Facebook in January 2009, I had no idea what I was doing. Zero. Zelch. Nada. I didn’t know how to build a following, the importance of third-party apps, and the various ways to drive hits for my then new blog. It took months – six months to be exact –…
The last day of Social Media Week has come and gone. I’m Sheldon from Sysomos back to look at what happened on this final day. Using Sysomos’ industry leading social media monitoring and analytics software, MAP and Heartbeat, I’ve been watching conversations happening from around the globe all week. Today I’ll give a little insight as to…
Hi there! This is Sheldon from Sysomos back again to take a look at what the world was saying on Thursday of Social Media Week. Using Sysomos’ industry leading social media monitoring and analytics software, MAP and Heartbeat, to track all the social conversations going on around the week long event, I’ve compiled some of…
We’ve officially made it past the half way mark of Social Media Week! This is Sheldon from Sysomos back with another look at what people around the world have been saying through social channels about Social Media Week. Using Sysomos’ industry leading social media monitoring and analytics software, MAP and Heartbeat, I’ve been tracking all…