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This is the second post in a two-part series about SMW NY. For the first post, click here. If you read the first post recapping the SMW Press Corps’ coverage of SMW NYC, then you know that the event’s student journalists are keeping the incredible array of content alive via digital format. And we have…

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Interested in social music? Check out Spotify’s session, The Future of Social Music, at SMW NYC. And to get us started, feel free to add your thoughts to our collaborative Future of Now Playlist or share your additions to the playlist via Twitter with the hashtag #SpotifyFoN. You can follow us on Spotify here. Late…

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Okay, so we all have (at least one of) that friend. The one who Instagrams every meal and outfit, checks into every location, and tweets pretty much every thought, whether or not it’s relevant for public consumption. This list is a shout-out to them: the content creators, the power users, the ones you know will…

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Whenever I speak to students, professional groups, businesses, and nonprofits, I get asked lots of questions: + How would you define social media? What is social media law? + Why are you a big supporter of more collaboration in the online space? + What is it like being a Giving Tuesday Ambassador? + What’s behind…

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A couple of years ago, many businesses stuck to the social media superstars such as Facebook, Twitter, and LinkedIn for their online marketing campaigns. While these networks are still heavy hitters, many brands are choosing to extend their reach by creating accounts on other networks. Whether it’s Tumblr, Pinterest, Google+, or Instagram, there are more…

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Beginning with the Ancient Greeks, Western culture has always valued athletes. Over time, athletes have become increasingly influential, using everything from brand endorsements and social media to build their own personal brands. In fact, athletes and teams often have more influence and reach than the brands they promote, according to real-time marketing and social media…

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A recent post on Google Voice Search was written before all the furore that has recently developed about a new Google algorithm, Hummingbird, that has been operative for just over a month. The reason why this new algorithm was needed was exactly the same as that for better Voice Search. Essentially it’s now more and…

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Keeping on theme with Gender 50/50, it has been awesome to see a diverse crowd of both men and women both in the audience and on stage. I sat next to Aimee during the From Search to Social: The Big Power Shift in Media. She followed me on Twitter while I was live-tweeting the event,…

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If you’re anything like me and my friends, you have enough embarrassing pictures of them to make a photo album. If you’re a lot like me and my friends… then you actually have a photo album filled with embarrassing pictures of all of you. The fact of the matter is, there are so many of…

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There is a new poll in town taking political analysis to another level. Politicians looking to measure popularity now have TrendPo, a D.C.-based technology company headquartered in San Francisco that has bolstered social media monitoring. Founded in 2012, TrendPo created a complex algorithm that factors in online public sentiment, Facebook likes, and Twitter mentions along with traditional news to…

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