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When it comes to the current power of social media there is a lot of discussion of metrics and measurement and engagement. What do those numbers mean for a traditional medium like television? Metrics like Nielsen ratings is how the TV industry gets paid, but how much of a role can social play in driving…

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5 Ways Social Media Is Improving Television

  The convergence of media and the proliferation of content are creating unparalleled opportunities for the television industry. TV is entering an era in which profitable, engaging, viewer-informed programming can take the industry to new economic and cultural heights. For the first time, powerful technologies enable us to gather real-time data and use it to…

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Instead of hooking up with loads of girls, today’s guys should aim for street cred by over-indulging on something else, says a team of writers at GQ. That thing would be TV. “Telling people ‘I hooked up with thirteen women this weekend’ makes you sound like a creep,” according to GQ’s June article, Stop Flipping!…

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This is the era of Social Media.  With over a billion consumers offering opinions, sentiments, and insights online, Social Media has in a few short years eclipsed many traditional forms of expression in terms of volume and importance. As a result, the professional world is abuzz with discussion of this new form of communication and…

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Paul Kontonis of the International Academy of Web Television and Digitas, and SMW Advisory Board Member, helps us get us ready for Social Media Week, with a look at video on the web. You can see his post on YouTube’s blog, as well.   2012 is being touted as being THE year for Web video,…

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SpikeTV’s 2011 Video Game Awards, held on December 10, aggressively utilized social networks such as GetGlue, Facebook and Twitter to monitor discussions and conversations regarding the show.  Hosted by the star of NBC’s Chuck Zachary Levi, the Video Game Awards premiered at 8:00 PM ET from Sony Studios in Los Angeles on SpikeTV, Spike.com and…

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Last week was a busy week- with the AT&T merger taking the limelight, Pay a Blogger Day and Black Friday in the US taking the lead in headlines. We’ve compiled it all for you, with even a little bit of fun. Let us know which stories impacted you most:   People & Society Talking about…

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To preface, this post is a rant designed for personal cathartic venting, all but compulsory at this point, after viewing the underwhelming Black in America – Silicon Valley on CNN, a one-hour documentary series hosted by Soledad O’brien. The premise of the documentary is quite interesting. It is based on eight black tech entrepreneurs, chosen…

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Social TV is an ongoing series by Elspeth “Ellie” Rountree that will focus on trends and topics within the industry. By simply Googling “Social Television Importance,” it’s immediately clear how important this new and uncharted industry is becoming.  Viewers are interested in not only watching TV, but learning more during the process.  It’s still a…

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Speculation is over! We now know YouTube is finalizing contracts for scheduled content to begin airing in early 2012. Given the size and loyalty of YouTube users, what impact will this have on TV? On other streaming services? Is the era of the TV over? As more services jump on the streaming bandwagon, what expectations…

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