It’s time! Social Media Week is arriving! Kicking off in 5 days in 10 cities around the world with over 500 events taking place, Social Media Week February is bringing a very unique experience to us. With debuts from Copenhagen and Lagos, a return to Milan, and 7 veteran SMW cities, we can’t wait to…
Social Media Tackles Super Bowl XLVII
With over 24 million conversations taking place across social media, Super Bowl XLVII proved to be the most socially engaged Super Bowl ever. Networked Insights was able to navigate the social media “field” during the game, providing insights into the what people were talking about in terms of the advertisers, teams, and even the spectacular…
We have a bad experience. We get frustrated with a company and what do we do? We turn to Twitter or Facebook. We vent. We complain. We share our feedback hoping for resolution. But does it help? A recent research project led by a CRM analyst put some of the world’s leading brands to the…
How To Become a SMW Top 10
This is a guest post from She’s the First volunteer Andrea Bartz. Last February, the non-profit She’s the First (STF) had the opportunity to host an event for Social Media Week New York, in the official Social Good hub. STF, a social media-loving organization that funds girls’ educations in the developing world, started with all of…
Cutting Through the Noise- Nokia’s Tweetsender
As we close out 2012, there is a general expectation that many global businesses will have some social presence- a Twitter account, online chat features, a Facebook account, etc. In fact, Fortune Global 100 companies are mentioned 10,400,132 times online a month. The conversation is online. But with the rapid nature of social media, how…
Social Media Needs a Super Bowl Ad
When Twitter ran its first television commercial in late spring, it was a moment many had been waiting for. Myself included. It was a great beginning, something to build on. But the company should think bigger. Much, much bigger. As I reasoned three years ago, Twitter should develop a Super Bowl ad. No, not anything…
We’re all human. We all make mistakes. However, when your mistake involves social media, it’s not that easy to make amends. Take, for example, the case of the (now) infamous KitchenAid tweet about President Obama’s dead grandmother. If you somehow missed it, it went a little something like this: During the first presidential debate between…
This is a guest post by Carreen Winters, EVP, Corporate Communications at MWW Brought to you by MWW Every day, new studies arise that make the case for why your CEO needs to get social – and the benefits to employees, shareholders, customers and influencers alike. Social Media is a real-time focus group, you can…
This is a guest post from theScore.com. Similar to their post for NBA Playoffs and NHL Playoffs, theScore asks what do the Euros 2012 look like through the eyes of social and factored in social media presences. The competition may have ended with Spain claiming the Henri Delaunay Cup, but it was Portugal’s Cristiano Ronaldo who scooped the title…
As we begin to gear up for September, we like to look back at the successes of last year. And one of those is a Very Short Story. Social Media Week Glasgow hosts Twintangibles got creative and captured SMW11 in their city through Very Short Stories. Through a collection of short stories 140 characters long…