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Putting on a show isn’t easy. But with each year the good news is, it’s starting to get easier, well sort of. Emerging technologies and creative use of existing technologies are changing the way musicians approach live performances. What 20 years ago would required a 20-piece band and a 10-person stage crew to give off…

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Video at SMW 14

We’ll admit it: we spend way too much time watching silly YouTube videos. The good news is that we aren’t the only ones. Video is an incredible tool for brands and marketers to engage their customers and create content worth sharing. Fortunately, this is a hot topic around the globe. SMW Milan shared their 10…

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Mixbit (1)

Step aside, Instagram and Vine, video champions and YouTube co-founders Chad Hurley and Steve Chen are unleashing an app that will give you a run for your movie: MixBit. It’s a crowded market for video-sharing hopefuls but according to Hurley, MixBit offers a solution no one else does: creation without limit.  Vine gives you six seconds; Instagram gives you 15; but MixBit?…

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Rainbow

It gets better. That’s the message Brian Pines, one of the directors of the It Gets Better Project and Ryan Lombardini, digital marketing manager for The Trevor Project seek to share with members of the LGTBQ community. For the It Gets Better Project, It began with a single YouTube video by syndicated columnist and author Dan Savage and his partner Terry…

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Jackson Pellow Headshot

The 2012 Communicating the Museum Conference is starting in 3 days (28 June), but some of the speakers are already around (can’t blame them – NYC is gorgeous). I managed to talk with one of them, Jackson Pellow, from the Australian National Maritime Museum. We talked about how to conquer the international museum audiences with quirky videos. Find out…

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Paul Kontonis of the International Academy of Web Television and Digitas, and SMW Advisory Board Member, helps us get us ready for Social Media Week, with a look at video on the web. You can see his post on YouTube’s blog, as well.   2012 is being touted as being THE year for Web video,…

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  Recently, YouTube has allowed users to share in the profits from ad revenues on their pages, encouraging higher quality content. YouTube monitors its site for videos that quickly go viral, and if they do, they then reach out to the content uploader with an invitation to “Enable Revenue Sharing” on that video. It goes…

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Last week the tech and online world was shocked by the death of Steve Jobs. Online communities took to sharing their favorite memories and left many wondering if we’d ever see such ingenuity and charisma again. From his death and tribute to recent studies tracking our use of social media and the upcoming elections in…

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Is the era of the TV over? Should TV and the entertainment industry be concerned about the growing popularity of streaming services? Last week we took on YouTube and streaming services during our #StreamDebate. YouTube is set to release scheduled content in 2012. Netflix and Hulu are strong online presences in the streaming field. Can…

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Speculation is over! We now know YouTube is finalizing contracts for scheduled content to begin airing in early 2012. Given the size and loyalty of YouTube users, what impact will this have on TV? On other streaming services? Is the era of the TV over? As more services jump on the streaming bandwagon, what expectations…

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