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It gets better. That’s the message Brian Pines, one of the directors of the It Gets Better Project and Ryan Lombardini, digital marketing manager for The Trevor Project seek to share with members of the LGTBQ community. For the It Gets Better Project, It began with a single YouTube video by syndicated columnist and author Dan Savage and his partner Terry…
The 2012 Communicating the Museum Conference is starting in 3 days (28 June), but some of the speakers are already around (can’t blame them – NYC is gorgeous). I managed to talk with one of them, Jackson Pellow, from the Australian National Maritime Museum. We talked about how to conquer the international museum audiences with quirky videos. Find out…
Paul Kontonis of the International Academy of Web Television and Digitas, and SMW Advisory Board Member, helps us get us ready for Social Media Week, with a look at video on the web. You can see his post on YouTube’s blog, as well. 2012 is being touted as being THE year for Web video,…
Recently, YouTube has allowed users to share in the profits from ad revenues on their pages, encouraging higher quality content. YouTube monitors its site for videos that quickly go viral, and if they do, they then reach out to the content uploader with an invitation to “Enable Revenue Sharing” on that video. It goes…
Last week the tech and online world was shocked by the death of Steve Jobs. Online communities took to sharing their favorite memories and left many wondering if we’d ever see such ingenuity and charisma again. From his death and tribute to recent studies tracking our use of social media and the upcoming elections in…
Is the era of the TV over? Should TV and the entertainment industry be concerned about the growing popularity of streaming services? Last week we took on YouTube and streaming services during our #StreamDebate. YouTube is set to release scheduled content in 2012. Netflix and Hulu are strong online presences in the streaming field. Can…
Speculation is over! We now know YouTube is finalizing contracts for scheduled content to begin airing in early 2012. Given the size and loyalty of YouTube users, what impact will this have on TV? On other streaming services? Is the era of the TV over? As more services jump on the streaming bandwagon, what expectations…
While the majority of notable first quarter 2011 changes in the social space originated from Facebook – from the launch of Facebook Deals and Questions to the shift from FBML to iFrame – this past quarter’s shifts were more balanced across the landscape, and as the months progressed from Spring to Summer, the changes got…
It’s hard to feed the content beast. It’s a hungry beast that is best fed frequently and fed well. For some, content production is made more challenging by the fact that they have to compete with big budgets. Yet if you are a thrifty content producer, not all your projects have to start from scratch….
Bowel cancer affects 1 in every 18 people in the UK. Because of the symptoms associated with bowel cancer it is difficult to encourage people to talk to their doctor. In the UK, April 2011 was Bowel Cancer Awareness Month. Throughout April Beating Bowel Cancer launched new promotional content and activities, including a new website,…