Author Archive
Lead through Action: Why CEOs Should Get Social
This is a guest post by Anthony Sorrentino, Digital Specialist at MWW. Did you know that 70% of Fortune 500 CEOs have no social presence1? The numbers are quite astounding, especially when you consider the way social media has seamlessly become part of everyday life and fundamentally changed how businesses and consumers interact. The conversation…
Did you know that 70% of Fortune 500 CEOs have no social presence1? The numbers are quite astounding, especially when you consider the way social media has seamlessly become part of everyday life and fundamentally changed how businesses and consumers interact. The conversation around MWW’s Social Media Week Chicago panel, “The New Leadership Imperative: A…
Food enjoys a strong presence in social media, with channels like Pinterest encouraging users to bookmark and share recipes and other foodie inspiration. But how are restaurants and food businesses capturing engagement among online users, beyond meal time? Nosh: The Social Business of Food session during Social Media Week London explored the topic with expert…
Content is the driving force behind everything we do. Without good content, why communicate? Leading professionals in the communications industry discussed creating “Smart, Sexy Content” as part of Social Media Week Chicago. Zócalo Group’s EVP of Strategic Planning Emily Bader moderated the panel, which included Barbara Liss, Director of Digital and Social Media at Quaker Oats; Joseph Drambarean, Mobile Strategist at Punchkick…
On behalf of the Zócalo Group and Chicago Tribune Social Media Week Chicago host team, thank you. Without you, Social Media Week Chicago could not have taken place. Whether organizing, sponsoring, volunteering or attending, your participation helped make Social Media Week Chicago a success! You made the following possible: Organized 95 events across 40 venues…
When tech-guru John Gruber publicly called Klout “utter vainglorious masturbatory nonsense” I took it personally. It’s my nature to take things personally, but rushing to Klout’s defense is a rather new concept for me. You see, only a few years ago I might have used similar words to describe Facebook or Twitter. That’s because I’m…
Among the many topics Pitchfork President Chris Kaskie touched on during his Social Media Week Chicago keynote speech Sept. 28 (Adopting new social media channels; perceptions of “cool”; Grizzly Bear’s new record), none were more poignant than his thoughts on why the indie-rock goliath he is at the helm of has been able to grow…
One of the biggest events from this year so far was the London 2012 Olympics, and a fantastic panel of media, athletes and sponsors gathered at Social Media Week London last week to discuss how social media played a role. Panelists included Nick Jones, Digital Community Relationship Lead, British Airways; Cait O’Riordan, Head Of Product, Sport And 2012, BBC; Tanya…
Cars.com is a brand that understands the tremendous potential of becoming a truly social business. Kerri Noeth, Director of Social Business Strategy, Vicki Ledajaks, Director of CRM, and Kerry Sugrue, Social Community Manager for Cars.com share their experience in helping the brand become social media savvy during last week’s session, Get Social: How Cars.com Got on the…
Social Media Week Chicago keynote speaker Bridgette Sexton, Global Entrepreneurship Manager at Google, shared valuable tips during her session “Global Entrepreneurship in the Digital Age.” With more and more online tools to help entrepreneurs get started and thrive, Bridgette touched on several of the reasons why these tools are helpful, and how entrepreneurs should approach…