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social media week chicago

 By Lauren Randazzo   Social Media Week first came to Chicago back in 2011 and seems to get bigger and better each year, making this year’s lineup among the best.  With over 180 events (and still counting!) it’s understandable that navigating a city-wide, week-long series of awesome panels, discussions, and parties  can be a little…

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By Andrew Caravella   Social media has forever changed the way companies approach customer service. It provides multiple ways for people to interact with brands, influence peers’ buying decisions and – quite rapidly – makes individual customer service inquires very public. A 140-character tweet can have positive or negative implications for any business, so its…

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kim z dale

This guest blog post was written by Kim Z. Dale.    We can tweet. We can Facebook message. We can Google hangout. We can even Instagram and Snapchat. With so many social media options with which to communicate does email even matter anywhere? Actually email does still matter and it will for a long time….

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This guest blog post was written by Kristin Furjanic.   Today’s newsfeeds cater to our short attention spans and busy work schedules. They are media-rich, plugged with short links and simple titles, and easily sharable. ‘The News’ (cue witty ‘Anchorman’ quote here) is no longer solely reliant on television producers and wardrobe touch-ups, it has…

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This is a guest post written by Sara Margolis.   It’s much easier to laugh at the shortfallings of others from behind a computer screen. As the number of people on social networks continues to grow, the more we will be seeing critical tweets, mean Facebook posts and incriminating Instagram photos. Recently Late Night TV…

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i stock image

This guest blog post was written by Gina Joseph. We’ve all seen it happen: a well-known brand suddenly finds itself in the middle of a public relations crisis, and it plays out on social media. Screen grabs are passed around, people weigh in on who was at fault, and everyone wonders whether or not the…

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Q&A with Advisory Board member Katherine Gear. Katie is E-Commerce Marketing Manager for six Hyatt hotels in the Chicagoland area, where she oversees all e-commerce related channels and develops strategy for online marketing promotion and revenue generation.   What was your “aha moment” with social media? My “aha moment” with social media came when I began…

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This guest blog post was written by Tara Scalzo. Being a work-at-home-mom (or WAHM, as we’re often referred to) can be a very rewarding experience.  Being able to run your own business while taking care of your kids all under one roof is very convenient. Sure, at times it is the ultimate test of time…

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snapchat for brands zocalo group

This a guest post by Giliann Chaikin, an assistant account executive at Zócalo Group.   Created by two Stanford guys in September 2011, Snapchat has quickly gained popularity among smartphone users. From millions of photos being shared a day to Saturday Night Live spoofs, Snapchat has successfully taken photo sharing to a whole new level. Dubbed by…

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This guest blog post was written by Phil Wocken. As social media marketers, we’re no strangers to teaching ourselves new skills. In fact, that may be how many of us got started in this business. It should be no surprise, then, that digital early adopters like us are helping lead today’s self-taught coding revolution.  Whether…

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