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By Andrew Caravella   Social media has forever changed the way companies approach customer service. It provides multiple ways for people to interact with brands, influence peers’ buying decisions and – quite rapidly – makes individual customer service inquires very public. A 140-character tweet can have positive or negative implications for any business, so its…

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This guest blog post was written by Kim Z. Dale.    We can tweet. We can Facebook message. We can Google hangout. We can even Instagram and Snapchat. With so many social media options with which to communicate does email even matter anywhere? Actually email does still matter and it will for a long time….

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This guest blog post was written by Kristin Furjanic.   Today’s newsfeeds cater to our short attention spans and busy work schedules. They are media-rich, plugged with short links and simple titles, and easily sharable. ‘The News’ (cue witty ‘Anchorman’ quote here) is no longer solely reliant on television producers and wardrobe touch-ups, it has…

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Registration is now open for 2013 Social Media Week in Chicago! A worldwide event, Social Media Week runs September 23 – 26. Chicago, one of two cities in the states, will be home to over 160 events. 435 Digital is proud to co-host with Zocalo Group and provide the historic Tribune Tower as one of…

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This guest blog post was written by Nadia Powers.   Caught in the rapid-fire world of tweets, posts, pins and +1’s, how can you build an effective social media platform that will drive your sales? In the spirit of 140-characters or less, these 3 words will increase your social media ROI: Conscious Online Conversations. Consumer…

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This is a guest post written by Sara Margolis.   It’s much easier to laugh at the shortfallings of others from behind a computer screen. As the number of people on social networks continues to grow, the more we will be seeing critical tweets, mean Facebook posts and incriminating Instagram photos. Recently Late Night TV…

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This guest blog post was written by Gina Joseph. We’ve all seen it happen: a well-known brand suddenly finds itself in the middle of a public relations crisis, and it plays out on social media. Screen grabs are passed around, people weigh in on who was at fault, and everyone wonders whether or not the…

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This is a guest blog post by Joan Daluga, Social Media Specialist at 435 Digital.    On June 20th, Instagram released video functionality for their users. Have you tested it out yet? Some consider this update the most significant move since Facebook bought the online photo-sharing company over a year ago. Many people were asking…

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This guest blog post was written by Tara Scalzo. Being a work-at-home-mom (or WAHM, as we’re often referred to) can be a very rewarding experience.  Being able to run your own business while taking care of your kids all under one roof is very convenient. Sure, at times it is the ultimate test of time…

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This a guest post by Giliann Chaikin, an assistant account executive at Zócalo Group.   Created by two Stanford guys in September 2011, Snapchat has quickly gained popularity among smartphone users. From millions of photos being shared a day to Saturday Night Live spoofs, Snapchat has successfully taken photo sharing to a whole new level. Dubbed by…

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