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Q & A Series

Daniel Clarkson and his co-star, Jefferson Turner, have helped their original comedic homage to Harry Potter rise to fame by using social media to communicate extensively and consistently with their fan base. I recently had the pleasure of talking with Dan who kept me laughing throughout. If his Twitter feeds are half as fun to…

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Founded just a few years ago by former corporate-employee-turned-arts-administrator Victor David Giron, Curbside Splendor has quickly risen to become one of the premiere small presses in Chicago, with their releases now gaining national media attention and with their many popular live events being the talk of the community. I recently spoke with Victor over email on…

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There may be no better forum to test the effectiveness of Social Media than the fan-centric world of sports.  The Chicago Cubs boasts one of the strongest fan bases in baseball, as witnessed by the staggering numbers of their SM followers (see below).  One of the people most instrumental in growing those numbers exponentially since…

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Today, Social Media Week Chicago talks social media with Social Media Week Advisory Board Member and Carwise Community Manager, CCC Information Services John DeRango: Q: How did you first get involved in social media? A: On a personal level, I began using sites like Friendster and MySpace to stay in contact with friends and family…

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Paul M. Rand is the president and CEO of Zócalo Group, which is co-hosting Social Media Week Chicago with the Chicago Tribune. Zócalo Group is a full-service word-of-mouth and social media marketing agency that helps leading consumer and business-to-business brands become the most talked about and recommended in their categories. We sat down to talk…

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At age 27, Chef Graham Elliot became the youngest Four Star Chef to be named in any major U.S. city and was named one of Food & Wine Magazine’s “Best New Chefs” in 2004. He now owns three critically acclaimed restaurants in Chicago: Graham Elliot, which garnered one Michelin star in 2011 and 2012 and…

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In this Q&A feature, Social Media Week Chicago introduces local online media users and Social Media Week advisory board members to explain, in their own words, the role social media plays in their lives, personally and professionally. Saya Hillman is the founder of Mac ‘n Cheese Productions, an organization that proclaims it helps people “live…

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Chicago’s prolific theater scene would not be nearly as vibrant or successful without the marketing prowess of Broadway In Chicago’s VP of Marketing, Eileen LaCario and her dedicated social media team. Broadway In Chicago’s use of social media has been more than effective, and has been ground-breaking in an industry that until recently was known…

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In this Q&A feature, Social Media Week Chicago introduces local online media users and Social Media Week advisory board members to explain, in their own words, the role social media plays in their lives, personally and professionally. Nonprofit connector and creator of Chicago Counts Heidi Massey kicks off this ongoing series. Q: How did you…

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