Q & A Series


We recently sat down with Max Grinnell, The Urbanologist, to ask him a few questions.   1) What excites you about using Twitter to promote Chicago and other destinations? The immediacy is exciting and the ability to make a connection quickly and efficiently is refreshing. When I got on Twitter three and a half years…

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Our Culture & Lifestyle sponsor, Resource, answers a few questions. What is Resource? Resource connects consumers with brands—emotionally, habitually, digitally—to drive revenue, market share and loyalty. As the largest independent digital marketing agency in the U.S., with offices in Columbus, San Francisco, Chicago, and Cincinnati, Resource has built a reputation for thought leadership-fueled innovation in digital…

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  Lauren McCadney is an experienced marketing professional with a focus on Social Media and a passion for photography and community service.  Currently she heads Social Media at CDW, a leading provider of technology services. When not finding ways to connect customers and co-workers via the use of social media, you can find her teaching at…

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  Andrew Caravella is vice president of marketing at Sprout Social, a leading social media management and engagement platform for business. He leads a rock star team that creates and delivers relevant, engaging content and conversations through multiple forms of media and technology. Andrew believes the heart of social media hinges on exceptional experiences and meaningful…

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  Dillon Goodson is the Marketing Manager for Chicago Loop Alliance and is responsible for creating and executing strategic marketing campaigns that promote Downtown Chicago. Since his arrival in 2010, he has elevated the organization’s programs to international prominence. Chicago Loop Alliance has garnered more than half a billion earned media impressions in the past three…

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Amanda Puck is a recognized leader in the public relations & social media industries in Chicago as the EVP of XA, The Experiential Agency, and is responsible for the successful blend of traditional and new media tactics. Through her new and emerging media efforts, Amanda and her team take on the digital space and make…

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For over 16 years, Azher has spearheaded digital & technology efforts revolving around marketing, community build, branding and promotion across dozens of big brands including GEICO, Wal-Mart, Dell, Comcast, McDonald’s, Abbott Labs and Mars/Wrigley. Azher started his career as a designer, and brings a good mix of creative thinking and usability to traditionally cut-and-dry technical…

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Q&A with Advisory Board member Katherine Gear. Katie is E-Commerce Marketing Manager for six Hyatt hotels in the Chicagoland area, where she oversees all e-commerce related channels and develops strategy for online marketing promotion and revenue generation.   What was your “aha moment” with social media? My “aha moment” with social media came when I began…

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Daniel Clarkson and his co-star, Jefferson Turner, have helped their original comedic homage to Harry Potter rise to fame by using social media to communicate extensively and consistently with their fan base. I recently had the pleasure of talking with Dan who kept me laughing throughout. If his Twitter feeds are half as fun to…

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Founded just a few years ago by former corporate-employee-turned-arts-administrator Victor David Giron, Curbside Splendor has quickly risen to become one of the premiere small presses in Chicago, with their releases now gaining national media attention and with their many popular live events being the talk of the community. I recently spoke with Victor over email on…

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