This is a guest post by Anthony Sorrentino, Digital Specialist at MWW. Did you know that 70% of Fortune 500 CEOs have no social presence1? The numbers are quite astounding, especially when you consider the way social media has seamlessly become part of everyday life and fundamentally changed how businesses and consumers interact. The conversation…
When tech-guru John Gruber publicly called Klout “utter vainglorious masturbatory nonsense” I took it personally. It’s my nature to take things personally, but rushing to Klout’s defense is a rather new concept for me. You see, only a few years ago I might have used similar words to describe Facebook or Twitter. That’s because I’m…
Among the many topics Pitchfork President Chris Kaskie touched on during his Social Media Week Chicago keynote speech Sept. 28 (Adopting new social media channels; perceptions of “cool”; Grizzly Bear’s new record), none were more poignant than his thoughts on why the indie-rock goliath he is at the helm of has been able to grow…