Tweet Me: Using Social Media to Mobilize People and Customers
Wed, Sep 24 - 1:30 PM - 2:30 PM
Hosted by Illinois Institute of Technology, Chicago-Kent College of Law
Illini Center - Orange & Blue Room
Using social media to mobilize people, whether for a product campaign or a political protest, is no easy task. This presentation will highlight some of the challenges organizers and entities face when trying to mobilize and sustain a campaign through social media. It is based on our empirical analysis of the ongoing efforts of political activists to engage the public about the NSA surveillance controversy by use of Twitter.
We use the case study method to examine a comprehensive dataset of tweets (currently n > 780,000) related to protests of the NSA surveillance we have collected beginning in February 2014. The results of the Project will be useful for Internet activists, businesses, media, politicians, policymakers, and software programmers in designing, evaluating, or utilizing social media for campaigns. The Project aims to ground the evaluation of such protests in empirical analysis, not impressions. Our goal is to develop a robust, empirical way of analyzing online protests, through both quantitative and qualitative assessment of relevant data, how online protests operate—and how they possibly succeed in achieving their goals.
Chicago Digital Marketing Summit or Chicago Insider Pass pass required
Assistant Professor of Communication and Information Studies, Illinois Institute of Technology
Professor of Law; Director, Program in Intellectual Property Law, IIT Chicago-Kent College of Law
Chicago, IL 60606