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2013 Event Submission Now Open; Organizers Focus on Advanced Content, Hands-On Programming  Social media, mobile and digital experts from Chicagoland and beyond will gather this September 23-26 as Zócalo Group and Chicago Tribune Media Group’s 435 Digital host Social Media Week Chicago 2013. Part of a global initiative to explore the cultural and economic impact…

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With a total of 95 events in 40 venues across the city, Social Media Week Chicago is going strong. There’s still time to register for Friday’s events, and many sessions will have space available at the door. Zocalo Group and the Chicago Tribune are proud to welcome all Social Media Week Chicago attendees to our…

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This week’s Chicago Tribune ‘So Social’ column is an overview of how to use Pinterest, including best uses and best-practices for both individuals and brands using the site. The topic is timed with the already-popular Pinterest moving from an invite-only to open-invite site. Read: “Pinterest freedom, Now what?” by Amy Guth, Chicago Tribune. For archives…

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Photo: i_yudai via Flickr

In this week’s Chicago Tribune So Social column, I discussed a simple, but often overlooked concept: the rule of thirds in social media.  The idea in a nutshell is this: one third of your time on social media, share your own news and links. Another third of the time, be social by answering and asking…

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This week’s Chicago Tribune So Social column tackles the subject of Twitter chats. Specifically, I address in the column how to properly participate in a Twitter chat, and why participating in Twitter chats is beneficial whether you are chatting about your personal or professional interests. Read: How to join a Twitter chat (and why it…

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We’re looking at mistakes in this week’s Chicago Tribune So Social column. Too many social media users think it’s OK to tweet or post anything because you can always delete it. That’s not true. In fact, deleting a post can be one of the worst mistakes you can make. What’s worse, it’s a mistake that can follow you. Read: Twitter…

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In the most recent Chicago Tribune So Social column, I waded into the topic of online safety and specific actions you can take to keep your accounts safe. The list of actions covers the basic, common-sense ways to keep guard, as well as reminders of regular checks to perform to keep your online life running…

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In this week’s Chicago Tribune So Social column, I suggest five things you can do right away to make social media more useful and enjoyable to you and your followers. They’re designed to look like you spent days, but these improvements can be tackled quickly and efficiently. Read: 5 social media moves you can make in an hour by Scott Kleinberg…

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In this week’s Chicago Tribune So Social column, I take a look at one of the most underrated social networks for engagement: Spotify. Sure, it’s one of the most popular music listening and sharing sites, but did you know there’s so much more you can do with it for curation and engagement? I’ll show you how to do it and…

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