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This guest blog post was written by Tessa Wegert. If you pare it down you’ll find that social media is really about two things: its users, and its platforms. Much of successfully connecting with consumers through social sites comes from understanding them, from their behavior and their interests to their affinity for your brand. You…

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By Christy Grant (re-published from 435 Digital’s Blog) A study earlier this year by research firm comScore says 64.2 million U.S. citizens use their mobile devices for social networking. More than half – 38.2 million people – use social networks on their mobile devices almost daily. While most of the activity is checking posts from…

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Paul M. Rand is the president and CEO of Zócalo Group, which is co-hosting Social Media Week Chicago with the Chicago Tribune. Zócalo Group is a full-service word-of-mouth and social media marketing agency that helps leading consumer and business-to-business brands become the most talked about and recommended in their categories. We sat down to talk…

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By Terri Lee Ryan The NLRB (National Labor Relations Board), a federal agency that brings labor-related complaints on behalf of workers, has seen the number of cases involving social media skyrocket from zero to more than 100 over the past five years! One of the more popular cases pending was filed in 2011 in Virginia…

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Facebook’s current policy on the minimum age to create an account is that “[i]n order to be eligible to sign up for Facebook, people must be 13 years of age or older.” On June 4, 2012, the Wall Street Journal reported that Facebook was considering changing its age policy and permitting younger users to join…

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In this Q&A feature, Social Media Week Chicago introduces local online media users and Social Media Week advisory board members to explain, in their own words, the role social media plays in their lives, personally and professionally. Nonprofit connector and creator of Chicago Counts Heidi Massey kicks off this ongoing series. Q: How did you…

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This is a guest post by Terri Lee Ryan,  a Chicago career coach whose blog, Get Employed, is part of the Tribune’s ChicagoNow blog network. According to Jobvite, (leading recruiting platform for the social web), 2/3 of companies now recruit via Facebook. Over one half use Twitter and almost all companies are using LinkedIn to find employees….

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We’re looking at mistakes in this week’s Chicago Tribune So Social column. Too many social media users think it’s OK to tweet or post anything because you can always delete it. That’s not true. In fact, deleting a post can be one of the worst mistakes you can make. What’s worse, it’s a mistake that can follow you. Read: Twitter…

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In this week’s Chicago Tribune So Social column, I take a look at how to keep your information private in the workplace. A recent trend where employers want access to your account passwords to dig deeper into your past is one you don’t have to have any part of if you’re prepared to say no in a…

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This week, I had the chance to “Twitterview” (Twitter + interview) Jennifer Baier, Senior Program Specialist, Technology and Volunteer Engagement at the AARP Illinois State Office, as a follow-up to her Social Media Week presentation, Demystifying Social Media for Seniors and Beyond. We’ve heard that those over 50 are one of the fastest growing demographics…

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