To get the most out of social media, brands need to get smarter about integrating social into mainstream marketing activities like email – and use social as a customer insight tool. That’s the main take-away from a September 19 Social Media Week Chicago session, “When Integrated Marketing Met Social: Love at First Like,” held at…

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By Scott Kleinberg, RedEye Social Media Director It’s easy to want to compare Google+ to Facebook, but that doesn’t mean it’s right to do so. While both services are about connecting with friends and sharing content, that’s really where the similarities end. Just like we all jumped ship from MySpace to Facebook, Google wants to…

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