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kerry sugrue

During Social Media: An Information Treasure Trove, our moderator, Amy Guth of the Chicago Tribune, kicked off the session with a fully loaded question: Why do we measure, what do we measure and how do we measure?  With only an hour and a half, my first thought was how are we ever going to get…

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Reintroducing a brand to a new demographic is not exactly small peanuts. Companies spend millions of dollars researching, testing and launching campaigns like this. But Jennifer Lucente, New Media Manager for the Chicago Architecture Foundation, showed us sometimes all you need is a big idea and a Twitter account. The Chicago Architecture Foundation, or CAF,…

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Demonstrating the return on investment, or ROI, for social media is a challenge every marketer faces.  But Scot Wheeler, Marketing Science Director, and Shaina Boone, VP of Marketing Science at Critical Mass, question whether ROI is what your senior management really wants to know. ROI has almost become synonymous with value.  So is your CEO…

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The Internet is a scary thing for some people.  But Mark Britton, CEO of Avvo.com, assured us during They Said What?! How to Manage Your Online Reputation and Tackle Defamation Online, our opinion should not be skewed by the 90’s hit The Net.  International internet terrorists are not taking our information and plotting against our…

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During the panel session: When Integrated Marketing Met Social: Love at First Like, Brad Keown of Facebook introduced the idea of Social by Design.  We, as humans, are social by design and therefore, we expect our online experiences to be as well.  If the 65% of the 750 million Facebook users who log in daily…

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