Smart brands have moved beyond simply opening up themselves to transparent customer feedback through social media; they’re now figuring out how to manage the customer conversation more strategically. At Social Media Week Chicago on September 22, three companies show you how they do just that. United Airlines: Brand Protection through Engagement Lora O’Riordan, manager of…
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Questions, Comments, Complaints, and Your Brand
Smart brands have moved beyond simply opening up themselves to transparent customer feedback through social media; they’re now figuring out how to manage the customer conversation more strategically. At Social Media Week Chicago on September 22, three companies show you how they do just that. United Airlines: Brand Protection through Engagement Lora O’Riordan, manager of…