smwchicago
During Social Media: An Information Treasure Trove, our moderator, Amy Guth of the Chicago Tribune, kicked off the session with a fully loaded question: Why do we measure, what do we measure and how do we measure? With only an hour and a half, my first thought was how are we ever going to get…
“Markets are conversations.” This statement couldn’t be a more succinctly accurate, relevant description of today’s movement towards a social business climate. When Ben Foster began the “From Social Media to Social Business” event with this statement, I was immediately hooked. “From Social Media to Social Business” turned into more of a conversation than I was…
Reintroducing a brand to a new demographic is not exactly small peanuts. Companies spend millions of dollars researching, testing and launching campaigns like this. But Jennifer Lucente, New Media Manager for the Chicago Architecture Foundation, showed us sometimes all you need is a big idea and a Twitter account. The Chicago Architecture Foundation, or CAF,…
Entertainers Finish First: Tucker Max on Twitter
“Does everybody know who Tucker Max is?” host Julia Allison asked the audience of mostly iPad-equipped twenty-somethings at Social Media Week on Tuesday evening. “Why else would you be in the basement of the Hyatt?” said Max, quick to assure his interviewer that everyone in the audience had come to hear solid, if not offensive, advice from the self-proclaimed…
Demonstrating the return on investment, or ROI, for social media is a challenge every marketer faces. But Scot Wheeler, Marketing Science Director, and Shaina Boone, VP of Marketing Science at Critical Mass, question whether ROI is what your senior management really wants to know. ROI has almost become synonymous with value. So is your CEO…
The traditional book publishing industry as we know it is broken. But amid the dysfunction, authors have an opportunity to find ways to publish their ideas. During Social Media Week Chicago on September 19, representatives from alternative publishing and marketing resources share some examples during the session, “The New Rules of Publishing: From Digital to…
During the panel session: When Integrated Marketing Met Social: Love at First Like, Brad Keown of Facebook introduced the idea of Social by Design. We, as humans, are social by design and therefore, we expect our online experiences to be as well. If the 65% of the 750 million Facebook users who log in daily…
The ghost of Colonel McCormick chuckled along with the audience during Tracy Schmidt’s interactive panel “Social Media for Small Businesses: Designing Your Strategy” in the famed McCormick Room at the Tribune Tower. Miss Schmidt is the Manager of Educational Programs with Tribune Media Group and spoke to a lively crowd of business owners, PR agents,…
Questions, Comments, Complaints, and Your Brand
Smart brands have moved beyond simply opening up themselves to transparent customer feedback through social media; they’re now figuring out how to manage the customer conversation more strategically. At Social Media Week Chicago on September 22, three companies show you how they do just that. United Airlines: Brand Protection through Engagement Lora O’Riordan, manager of…