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Q: Where is Social Media Week Chicago located? A: SMWChicago is located at venues throughout Chicago’s Loop. We’ve created a map of official Social Media Week Chicago venues for your convenience. Q: Where should I stay for Social Media Week Chicago? A: Any hotel in Chicago’s Loop area will be a 5-minute cab ride or…

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social media week chicago

Leading Brands, Institutions Join to Guide Event Social Media Week Chicago co-hosts Zócalo Group and the Chicago Tribune’s 435 Digital today announce the advisory board that will guide the 2013 event. The board represents some of the top Fortune 500 companies, government offices, and cultural and educational institutions in Chicagoland. (See Advisory Board list below.)…

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During Social Media: An Information Treasure Trove, our moderator, Amy Guth of the Chicago Tribune, kicked off the session with a fully loaded question: Why do we measure, what do we measure and how do we measure?  With only an hour and a half, my first thought was how are we ever going to get…

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Smart brands have moved beyond simply opening up themselves to transparent customer feedback through social media; they’re now figuring out how to manage the customer conversation more strategically. At Social Media Week Chicago on September 22, three companies show you how they do just that. United Airlines: Brand Protection through Engagement Lora O’Riordan, manager of…

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Reintroducing a brand to a new demographic is not exactly small peanuts. Companies spend millions of dollars researching, testing and launching campaigns like this. But Jennifer Lucente, New Media Manager for the Chicago Architecture Foundation, showed us sometimes all you need is a big idea and a Twitter account. The Chicago Architecture Foundation, or CAF,…

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“Does everybody know who Tucker Max is?” host Julia Allison asked the audience of mostly iPad-equipped twenty-somethings at Social Media Week on Tuesday evening. “Why else would you be in the basement of the Hyatt?” said Max, quick to assure his interviewer that everyone in the audience had come to hear solid, if not offensive, advice from the self-proclaimed…

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Demonstrating the return on investment, or ROI, for social media is a challenge every marketer faces.  But Scot Wheeler, Marketing Science Director, and Shaina Boone, VP of Marketing Science at Critical Mass, question whether ROI is what your senior management really wants to know. ROI has almost become synonymous with value.  So is your CEO…

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The traditional book publishing industry as we know it is broken. But amid the dysfunction, authors have an opportunity to find ways to publish their ideas. During Social Media Week Chicago on September 19, representatives from alternative publishing and marketing resources share some examples during the session, “The New Rules of Publishing: From Digital to…

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