Let’s play Social Media Week Jeopardy.
The Answer: We do it. Our kids do it. The media does it.
(tick, tick, tick, tick, tick, tick)
The Question: What is teasing?
When Social Media Week Chicago teases, we want you to think. We want you to react. In this case, we want to share a little bit of content we got our hands on from our friends at Nielsen to show some of their thinking–and what you might hear during their presentations.
The fine editorial staff at Social Media Week Chicago got to review “State of the Media: Social Media Report Q3 2011.” In it, Nielsen presents a snapshot of the current social media landscape and audiences in the U.S. and other major markets.
Among their findings:
- Social networks and blogs now account for nearly a quarter of total time spent on the Internet
- Social media has grown rapidly – today nearly 4 in 5 active Internet users visit social networks and blogs
- Americans spend more time on Facebook than they do on any other U.S. website
- Close to 40 percent of social media users access social media content from their mobile phone
- Social networking apps are the third most-used among U.S. smartphone owners
- Internet users over the age of 55 are driving the growth of social network-ing through the Mobile Internet
- Although a larger number of women view online video on social networks and blogs, men are the heaviest online video users overall streaming more videos and watching them longer
- 70 percent of active online adult social networkers shop online, 12 percent more likely than the average adult Internet user
- 53 percent of active adult social networkers follow a brand, while 32 percent follow a celebrity
- Across a snapshot of 10 major global markets, social networks and blogs reach over three-quarters of active Internet users
- Tumblr is an emerging player in social media, nearly tripling its audience from a year ago
Among the….wait a minute, let’s put the brakes on here. This was only a tease. You want more? Go check out their panel discussions. While you’re at it, go register for another event. Or two. Or 10!
