social media

social media week chicago

Social Media Week is more than just an event; it’s an experience. We’re excited to share that Social Media Week Chicago will return this September 22-26, co-hosted for the fourth year by Zócalo Group and the Chicago Tribune. We can’t wait to host an exciting week of events exploring the impact of social media in our lives…

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By Andrew Caravella   Social media has forever changed the way companies approach customer service. It provides multiple ways for people to interact with brands, influence peers’ buying decisions and – quite rapidly – makes individual customer service inquires very public. A 140-character tweet can have positive or negative implications for any business, so its…

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kim z dale

This guest blog post was written by Kim Z. Dale.    We can tweet. We can Facebook message. We can Google hangout. We can even Instagram and Snapchat. With so many social media options with which to communicate does email even matter anywhere? Actually email does still matter and it will for a long time….

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Willis Tower

In addition to offering Social Media Week Chicago attendees breathtaking views of the city, the 82nd floor of Willis Tower, located at 233 S. Wacker Dr., will be the week’s official Science & Technology and Lifestyle & Culture hub. The venue will host events including: + Millennial Women in Social Media + Got Social Skills? Get…

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This is a guest post written by Sara Margolis.   It’s much easier to laugh at the shortfallings of others from behind a computer screen. As the number of people on social networks continues to grow, the more we will be seeing critical tweets, mean Facebook posts and incriminating Instagram photos. Recently Late Night TV…

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This guest blog post was written by Tara Scalzo. Being a work-at-home-mom (or WAHM, as we’re often referred to) can be a very rewarding experience.  Being able to run your own business while taking care of your kids all under one roof is very convenient. Sure, at times it is the ultimate test of time…

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snapchat for brands zocalo group

This a guest post by Giliann Chaikin, an assistant account executive at Zócalo Group.   Created by two Stanford guys in September 2011, Snapchat has quickly gained popularity among smartphone users. From millions of photos being shared a day to Saturday Night Live spoofs, Snapchat has successfully taken photo sharing to a whole new level. Dubbed by…

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This guest blog post was written by Phil Wocken. As social media marketers, we’re no strangers to teaching ourselves new skills. In fact, that may be how many of us got started in this business. It should be no surprise, then, that digital early adopters like us are helping lead today’s self-taught coding revolution.  Whether…

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tessa- screenshot

This guest blog post was written by Tessa Wegert. If you pare it down you’ll find that social media is really about two things: its users, and its platforms. Much of successfully connecting with consumers through social sites comes from understanding them, from their behavior and their interests to their affinity for your brand. You…

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This is a guest post by Mike Pilarz, a Senior Account Supervisor at Zócalo Group who specializes in B2B and high-tech communications. If your inbox and social media feeds look anything like mine, not a day goes by without another barrage of infographics, surveys and reports on internet and social media behavior. Which is why I…

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