social media
Food enjoys a strong presence in social media, with channels like Pinterest encouraging users to bookmark and share recipes and other foodie inspiration. But how are restaurants and food businesses capturing engagement among online users, beyond meal time? Nosh: The Social Business of Food session during Social Media Week London explored the topic with expert…
Content is the driving force behind everything we do. Without good content, why communicate? Leading professionals in the communications industry discussed creating “Smart, Sexy Content” as part of Social Media Week Chicago. Zócalo Group’s EVP of Strategic Planning Emily Bader moderated the panel, which included Barbara Liss, Director of Digital and Social Media at Quaker Oats; Joseph Drambarean, Mobile Strategist at Punchkick…
Today, Social Media Week Chicago talks social media with Social Media Week Advisory Board Member and Carwise Community Manager, CCC Information Services John DeRango: Q: How did you first get involved in social media? A: On a personal level, I began using sites like Friendster and MySpace to stay in contact with friends and family…
By Christy Grant (re-published from 435 Digital’s Blog) A study earlier this year by research firm comScore says 64.2 million U.S. citizens use their mobile devices for social networking. More than half – 38.2 million people – use social networks on their mobile devices almost daily. While most of the activity is checking posts from…
Paul M. Rand is the president and CEO of Zócalo Group, which is co-hosting Social Media Week Chicago with the Chicago Tribune. Zócalo Group is a full-service word-of-mouth and social media marketing agency that helps leading consumer and business-to-business brands become the most talked about and recommended in their categories. We sat down to talk…
In this Q&A feature, Social Media Week Chicago introduces local online media users and Social Media Week advisory board members to explain, in their own words, the role social media plays in their lives, personally and professionally. Saya Hillman is the founder of Mac ‘n Cheese Productions, an organization that proclaims it helps people “live…
Social Media Week Chicago today announced its last call for event submissions and some exciting featured keynote speakers and advisory board additions. Unified by a theme of Empowering Change Through Collaboration, Social Media Week Chicago invites anyone interested in participating as an event partner to submit ideas by the deadline of Aug. 21 by clicking…
In this Q&A feature, Social Media Week Chicago introduces local online media users and Social Media Week advisory board members to explain, in their own words, the role social media plays in their lives, personally and professionally. Nonprofit connector and creator of Chicago Counts Heidi Massey kicks off this ongoing series. Q: How did you…
For every U.S. presidential election since 1984, Newsweek dispatched a team of reporters to provide a behind-the-scenes look at the American electoral process. Known internally as “the project,” these reporters were given greater access to candidates and their staffs provided the reporting they gleaned would not be published until after the election. Each time, Newsweek…
The following is a condensed version of “Focus on Instagram” by Scott Kleinberg, social media specialist at the Chicago Tribune. He co-authors So Social, the Tribune’s social media tips column. By Scott Kleinberg Bell bottoms and technology aside, Instagram isn’t that different from a Polaroid camera. Back then, you snapped a photo and passed it…