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This guest blog post was written by Tessa Wegert. If you pare it down you’ll find that social media is really about two things: its users, and its platforms. Much of successfully connecting with consumers through social sites comes from understanding them, from their behavior and their interests to their affinity for your brand. You…

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As a sponsor of and active participant in Social Media Week Chicago, Nissan will reward one of the event’s most social and innovative attendees with the chance to drive its most innovative Altima ever for a full week. “We had a great time at our first Social Media Week in Chicago last year, and we’re…

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Paul M. Rand is the president and CEO of Zócalo Group, which is co-hosting Social Media Week Chicago with the Chicago Tribune. Zócalo Group is a full-service word-of-mouth and social media marketing agency that helps leading consumer and business-to-business brands become the most talked about and recommended in their categories. We sat down to talk…

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At age 27, Chef Graham Elliot became the youngest Four Star Chef to be named in any major U.S. city and was named one of Food & Wine Magazine’s “Best New Chefs” in 2004. He now owns three critically acclaimed restaurants in Chicago: Graham Elliot, which garnered one Michelin star in 2011 and 2012 and…

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In this Q&A feature, Social Media Week Chicago introduces local online media users and Social Media Week advisory board members to explain, in their own words, the role social media plays in their lives, personally and professionally. Saya Hillman is the founder of Mac ‘n Cheese Productions, an organization that proclaims it helps people “live…

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Obama and Biden and an iPhone

Like the Olympics, social media content and conversation is expected to have a big impact on the 2012 election season. As we’re still in the midst of it, it’s not possible to understand its full effects but here are three things to watch for as we head into November – and how what happens in…

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In this Q&A feature, Social Media Week Chicago introduces local online media users and Social Media Week advisory board members to explain, in their own words, the role social media plays in their lives, personally and professionally. Nonprofit connector and creator of Chicago Counts Heidi Massey kicks off this ongoing series. Q: How did you…

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For every U.S. presidential election since 1984, Newsweek dispatched a team of reporters to provide a behind-the-scenes look at the American electoral process. Known internally as “the project,” these reporters were given greater access to candidates and their staffs provided the reporting they gleaned would not be published until after the election. Each time, Newsweek…

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This is a guest post by Terri Lee Ryan,  a Chicago career coach whose blog, Get Employed, is part of the Tribune’s ChicagoNow blog network. According to Jobvite, (leading recruiting platform for the social web), 2/3 of companies now recruit via Facebook. Over one half use Twitter and almost all companies are using LinkedIn to find employees….

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This week’s Chicago Tribune So Social column tackles the subject of Twitter chats. Specifically, I address in the column how to properly participate in a Twitter chat, and why participating in Twitter chats is beneficial whether you are chatting about your personal or professional interests. Read: How to join a Twitter chat (and why it…

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