The new social world is an opportunity to rethink how we do marketing from scratch. Products, supply chains and other “upstream” activities are becoming increasingly commoditized, but listening to the customer in order to deliver value remains deeply strategic. The result is that we’re in the middle of a dramatic swing from marketing as cost center to marketing as strategic business driver. This session takes a look at the potential for social and digital technology to provide a radically different marketing approach.
Meet Timo Elliott, Innovation Evangelist
Timo Elliott is an innovation evangelist and international conference speaker who has presented to business and IT audiences in over forty countries around the world. A 22-year veteran of SAP BusinessObjects, Elliott works closely with SAP development and innovation centers around the world on new technology directions. His popular blog at timoelliott.com tracks innovation in analytics and social media, including topics such as big data, collaborative decision-making, and social analytics. Prior to SAP, Elliott was a computer consultant in Hong Kong and led analytics projects for Shell in New Zealand. He holds a first-class honors degree in Economics with Statistics from Bristol University, England.
About Timo Elliott: http://timoelliott.com/
About SAP http: //www.sap.com/denmark/about.html
Danish Design Center Copenhagen
H C Andersens Boulvard 27
1353 Copenhagen V
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This year made possible by Erhvervsstyrelsen Startvækst and Vækstguiden , SAP MyNewsDesk, and many others. Please support the sponsors and partners since they provide you with the possibility to participate in an inspiring week.
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