Patrick Attallah – CEO & Founder | Social4ce

Patrick is a French/Lebanese leading social media strategist and digital thought leader. He is regularly invited to speak on the impact of social (media) technologies on businesses, brands and hence decision makings. He is at heart a ‘digital’ entrepreneur with 20+ years experience in media, marketing and organizational change, having setup and run many telecom and technology-based businesses. Patrick has in the past successfully developed and delivered globally digital professional services and community solutions for the audiovisual industry working with the likes of Microsoft, Philips, ISAN and Thomson.

@patrickattallah | Patrick on LinkedIn | Email

Bilal Hallab – Partner & Social Business Strategist | Social4ce

Bilal is a Digital Advocate & Blogger by Passion & a Social Business Strategist by Profession. His career extenwds to working with several multinational communication agencies, started in Advertising & PR during the early years and evolved into Brand and Digital Activation. Bilal brings extensive knowledge & expertise on digital and technological integration in campaigns. During his years of experience in KSA & the Middle East, Bilal has been involved with the success of top brand campaigns in the FMCG, Telecom, Automobile and Tobacco sectors such as Volkswagen, Sony, British American Tobacco, Mars, Go Telecom & Unilever. Bilal’s passion to digital is limitless and through his blog,, Bilal shares with the world his views on what’s happening today on digital and social media.

@bilalhallab | Bilal on LinkedIn | Email

Yasser Masood 

Born and raised in Dubai and then moved to Doha in 2005 to pursue his college studies, Yasser Masood sees the potential of what can happen in the digital sphere for social media in the Middle East. From having done 2 campaigns that have supported the Pakistan flood victims in 2010 and the drought in the Horn of Africa in 2011 with the power of social media, he sees it as a champion tool that is not restricted to just the usual Facebook & Twitter.


SMW on Facebook