Here’s the schedule for today:
8 am Be Good Be Social – The Surgery – Big lottery fund Scotland
Free to charities, social entrepreneurs and community groups you’ll get 30 minutes with one of our surgeons – each of whom has extensive social media experience. You might ask a question about setting up a Facebook page or how you can start successfully blogging on behalf of your organisation.
8 am Business Banter – Wednesday Wonder – Esquires Coffee
Mid-week banter: 5 new speakers for more discussion about how social media provides a rich diversity of opportunity to improve the business and social environment for all.
8:30 am Social Media for The Voluntary Sector: Twitter - Brusnwick House
This is the third in IRISS series of five ‘breakfast’ workshops running each morning throughout Social Media Week.
8:30 am Apps, stats and the future of mobile – SocietyM
Discover stats on app and handset usage, audience behaviors, market insights, future thinking/applications and advice how to develop an app strategy brief and manage an agency. Understand your legal obligations, recent case law around mobile, the rights of your customers and implications of fast approaching EU legislation (data protection, passing off, IP ownership and location sharing pitfalls).
10 am Social Media for Sustained Business Growth – How You Doing? – Digital Enterprise Glasgow
Workshop aimed at companies/organisations who have already made progress in using social media to support sustained business growth and those serious about ‘getting started’.
10 am The BIG Partnership: Social Media Speed Consulting - Grand Central Hotel
The fastest moving area of marketing requires even faster answers, why not drop-in and pose your burning question to the social media team from The BIG Partnership?
11 am Social Media Engagement in Cultural Heritage - Kelvingrove Museum
A selection of Museums, Heritage, Contemporary Culture and Higher Education organisations will give presentations on their experiences of using Social Media.
11 am Pay no attention to the man behind the twitter - Esca
This sessions gives a quick intro into how to engage with your audience, letting them see the person behind the twitter name, the personality behind the company. And how letting everyone in the company participate in social media, can only strengthen their brand.
11 am Social Storytelling – Skypark, Suite 2/1
Social media is changing storytelling. Digitally savvy audiences demand unique online experiences as they become ever more involved in interactive narratives. Philip Larkin discusses how the use of social media is creating new and unique ways of telling stories that involve audiences as participants not just viewers.
12 am Get LinkedIn – Finding Talent & Enhancing your Employer Brand – Shepherd and Wedderburn
This event will take delegates through a practical methodology for:
- Finding all the talented people you would like to consider bringing into your business
- Adopting influential language to optimise responses to your approaches
- Building your own LinkedIn Groups as discreet talent pools
- Using advanced LinkedIn tools to cast the net widely….
12 am Dog Digital Social Club: Site Surgery, Make your website work with social media – Dog Digital
Wednesday’s focus is on making your website work alongside your social media strategy and the technical elements required to do so.
12:30 pm The Role of Social Media in HR and Recruitment - Skypark, suite 2/1
Two expert speakers from a leading digital agency and a world-class recruitment agency will speak about how tools such as LinkedIn, blogs and Twitter can deliver better understanding of employees and prospective employees; How social media can be used to share knowledge, discuss policies and best practice, How social media can be employed to enhance recruitment and selection and go beyond the CV; The HR risks associated with being involved (and not being involved) in Social Media activities; How to implement a social media strategy in your organisation that is HR-friendly
1:30 pm Social Media in Teaching: Is It Get Out of Myspace, or Is There A Middle Ground? - Glasgow Caledonian University
1/2 day workshop exploring the uses of social media in higher education.
2 pm Mind Waves – Social Media for Wellbeing – The Mitchell Library
Use of social media has major potential to aid improvement of mental health and wellbeing, including for marginalised groups. ‘Mind Waves – Social Media for Wellbeing’ event is aimed at community members, health workers, voluntary sector workers, social media / IT practitioners, journalists and broadcasters – indeed anyone interested in innovative approaches to wellbeing.
2 pm A Practical Guide to Effective Blogger Outreach - Yomego, The Lighthouse
A Practical Guide to effective blogger outreach will introduce attendees to the importance of blogger engagement, along with the difficulties encountered in targeting the correct bloggers. We will underline the importance of understanding blogger culture, as well as showcasing effective approaches and methods of engagement. We will also introduce a number of organizations who have implemented a successful blogger outreach strategy, as well as name a few who have failed.
3:30 pm Social Media & Academia Panel Session and Surgery - University of Glasgow library
This panel discussion will focus on the opportunities for using social media in academia, particularly for public engagement where collaboration and communicating research to wider audience can create greater social impact of your work.
4 pm Where do good ideas come from? - Skypark, suite 2/1
Where do good ideas come from? Inspired by Steven Johnson’s book of the same name, strategist Kate Bordwell has been exploring this question recently, and has written this talk based on her findings, as well as her experience in traditional and ‘digital’ agencies.
This session will consist of an introduction to stv.tv from Alistair Brown, STV’s Chief Technology officer, and four lightning-fast presentations across programmes, local, news and development with plenty of opportunities for Q&A and feedback.
4:30 pm Enhancing your Learning and Employability through Social Media - City of Glasgow College – Allan Glen’s Campus
This workshop will discuss the ways in which social media can be used to help students increase their industry knowledge and boost their own ‘professional’ profile, which may just be the difference in you landing the job that starts you on your career path.
5 pm Getting Hired Through Social Media - University of Glasgow
This interactive workshop will include a range of industry experts and student practitioners discussing the ways that social media can be used by students to raise their online professional profile and market themselves more effectively to employers. The evening will conclude with refreshments and an opportunity to network with speakers and workshop participants.
f you’re plunging into social media, you might be considering appointing an agency to help you.
Recommended Agency Register brings you a panel discussion event examining the issue of whether to appoint a social media agency, and how to make sure you get an effective supplier.
5 pm Start-ups without Borders – EU Start-Up Challenge - Skypark, Suite 2/1
Milan – Glasgow – Berlin 6 Start-ups, 9 Jurors, 1 hour and the public decide who is the BEST!
Watch our LIVESTREAM and take part in the action!
Two pre-selected start-ups, all less than 6 months old, from each city will have just three minutes to present their new company. The jurors will give feedback on the presentations. Then the voting begins
This event will look at how you should ‘do’ social media, use social media tools to ‘learn’ what people are saying about you and focus in on some real digital media company examples on how they ‘use’ social media and what impact it is having on their business.
6 pm Transatlantic Innovation Challenge - PSBYT
The Prince’s Scottish Youth Business Trust are to collaborate with Fundación Impulsar, based in Argentina, in a live streaming innovation challenge
6 pm HR Question Time – ELHR Scotland Group Meet Up - Burness LLP
HR Question Time is an event for powered by social media and LinkedIn in particular. Employment Law for Human Resources in Scotland LinkedIn Group hosts HR Question Time in Glasgow on Wednesday 21 September at the offices of Burness LLP on 120 Bothwell Street.
6 pm Go WEST – Social Wine Tasting - WEST
This unique event will showcase some of the wines from the various countries involved in Social Media Week. We are working together with Award-winning retailer Waitrose and will be selecting some great wines from Waitrose’s excellent range. The event will be live-streamed and we will be talking to some of the winemakers live while tasting the wines together.
The Social Buzz Awards, which recognise and reward effective social media strategies, will be holding its judging day on 21st September as part of the festival. That evening our judges will take part in a panel discussion where individuals, agencies and clients can come together to meet the judges and take part in the debate. We will hear the panel’s views on social media, ask them to share their own social media experiences and find out how they see social media developing in the future. Audience members will also get the opportunity to pose questions and participate in the discussion, so come armed with your questions and opinions on social media.
6:30 pm Farpais Cheist Taigh-seinnse | Glasgow’s Gaelic Pub Quiz - The Park Bar
Building on the successful monthly Glasgow Gaelic Pub Quiz and as part of Social Media Week Glasgow, September’s pub quiz will be opened up to listeners online and there will also be an opportunity to participate in parts of the quiz through the use of social media.