Scotland’s Health Secretary Nicola Sturgeon has launched a new partnership between Scottish Women’s Football and charity Breakthrough Breast Cancer. The partnership is called One Goal and it aims to raise awareness about the signs and symptoms of breast cancer. It also highlights the importance of exercise as way to reduce the risk of the disease.
The unique thing about this partnership is that it will be delivered exclusively via Twitter, which is an increasingly popular tool for followers of women’s football in Scotland. Breakthrough and Scottish Women’s Football will use social media to share important information on breast cancer such as symptoms and exercise tips.
Maureen McGonigle, Executive Administrator at Scottish Women’s Football said
“We are using social media as a key platform for this relationship because this is where women’s football can create most interest – reaching players, clubs and volunteers alike. Breakthrough will team up with our clubs and players on Twitter to communicate throughout the season important messages about breast cancer.”
I believe the use of Twitter for this campaign will prove to be very powerful. After looking up #OneGoal on Twitter I can already see the valuable information that has been shared in the few days since the launch. Social Media by its very nature is about sharing and the more awareness that is raised about Breast Cancer the more likely we are able to limit the effects it has.
One Goal is evident of how social media is now recognised as an important tool to share information and reach the widest audiences. It is evidence of the role of collaboration and social tools in delivering better healthcare and encouraging wellbeing and behavioural change, which is also the aim of one of our main #SMWGla themes.