Social Media Week Glasgow: The Education Track [guest blog post by @jillney]

Our friend and advisory board member Jillian Ney tells us more about the Education track at Social Media Week Glasgow.

As you may know I’m a returning advisory board member to Social Media Week Glasgow. This year’s global theme for Social Media Week is ‘Empowering Change through Collaboration’, which I love – thanks to Don Tapscott for that. I have to confess that I have a bit of an underlying ‘utopian’ view of social media and have always loved the power of co-creation or collaboration that social tools offer. This year’s theme is right up my street and I am looking forward to seeing the wide range of events! In Glasgow we also have three additional tracks under the broad global theme of ‘Empowering Change through Collaboration’: access, health/well-being and education.

I’m interested in everything but of course my attention has been drawn to the education track – it’s kind of my thing! Last month I was a keynote speaker at the iDocQ colloquium on the subject of academic researchers and social media, needless to say collaboration was a central element of the presentation.
What I presented was a pretty narrow view of the possibilities that the education track can provide during Social Media Week. We also have use of social media in the classroom, for learning, teaching social media basics, researching social media, connecting and collaborating with other educational providers, the list goes on…

Personally, I have a few things planned for Social Media Week including some research (you’ll see me running around with a video camera – I’ll need to get over my fear of being captured on camera first) and the launch of accredited social media qualifications in association with the University of Strathclyde. I may see if I can find the time to ‘educate’ businesses on how consumers evaluate consumer reviews… it seems that many still don’t want to use the collaborative power of reviews in business decision making.
However, there is still a lot of scope for opening up the track with some more experimental and experiential events. What would you like from the track? What would you expect from an education track at Social Media Week?

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  1. How about something on text analysis of reviews. I’ve done quite a bit of work so far on this and hopefully will have generated some experience in sentiment analysis in time to share….

    Commentby Dr S K Tagg — August 21, 2012 @ 8:16 am

  2. Hi Steve, yes that would be great! I had mentioned similar topic. Let’s discuss?!

    Commentby Jillian Ney — August 21, 2012 @ 4:05 pm

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