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Scottish Women’s Football tackles ‘One Goal’ challenge [guest blog post by @ScotWFootball]


A couple of months ago we talked about One Goal, a new partnership launched by Scotland’s Health Secretary Nicola Sturgeon. The partnership between Scottish Women’s Football and charity Breakthrough Breast Cancer aims to raise awareness about the signs and symptoms of breast cancer. It also highlights the importance of exercise as a way to reduce the risk of the disease. They use twitter to reach out to the community, and they came up with an engaging campaign, described in this blog post. They will present the outcomes of the campaign, as well as their story, during the event ONE GOAL, taking place during Social Media Week Glasgow at Hampden Park.

Breast cancer is the most common cancer among Scottish women. Every year nearly 4,500 women are diagnosed and around 1,000 die from the disease annually. 1 in 9 women in Scotland will develop breast cancer at some point in their lifetime.

Scottish Women’s Football and Breakthrough Breast Cancer have recently embarked on a partnership to help raise awareness of the symptoms of the disease and the benefits of regular exercise, primarily through the medium of twitter, but we need your help.

Our aim is to create a video which links up as many football fans and players around the world as possible by seeing them pass on a ball to each other.
All you have to do is ask someone to film you highlighting your footie skills – the more obscure the place, your surroundings or outfit, the better! It is entirely up to you what you do with the ball while it is in the shot. You don’t need to be skillful – just have some fun!

Clips should be no more than 15 seconds long and if you post to twitter please use the hashtags #swfonegoal and #breastcancer and @ScotWFootball @BreakthroughSco.

For further details, please visit the Scottish Women’s Football website.

Scottish Women’s Football are hosting a seminar on 26th September at Hampden Park in Glasgow entitled ‘SWF One Goal’ as part of Social Media Week. We will combine some of the skills clips received into a continuous sequence as part of our presentation.

You can follow SWF on Twitter @ScotWFootball, as well as Breakthrough Breast Cancer Scotland @breakthroughsco.

Good luck with the challenge and we look forward to seeing all of your entries!

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