Great session today on the importance of viral content and how to create it. Called Star Wars, Lego and Cats! – Learn how to make a unique viral that gets people sharing (AND WIN STUFF!), organisers Equator certainly displayed a knowledge of what would make their target audience bite with that title! Kudos for the excellent promotional items too, certainly been causing a stir on my Twitter feed today.
Stephen Noble gave an excellent presentation on viral videos – what works, why it works, why it’s important and what to avoid. He provided 5 main pointers on what to include to increase your chances of success:
My organisation are still quite some distance from being able to create our own viral content – the necessary formality that comes with being a governmental agency means that if we ever do so it will be entirely accidental and probably damaging! This was a useful session though and I hope to be able to put some of the ideas into action sooner rather than later. Watch this space…
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