Advisory Board

Each host City appoints an Advisory Board the purpose of which is to help shape, build and advance the events scope and impact in their city.
Advisory Board members will provide input, ideas and insight from a diverse range of sectors, bringing in their expertise and creativity to help ensure that standards, diversity and perspective are maintained for the this global event.

More Board Members for Social Media Week Glasgow 2012 will be announced soon

Maree Aldam

Network Service Manager, INSP

INSP on Facebook

Maree is a social media enthusiast with responsibility for marketing and communication for an international NGO. Working in the broad fields of social enterprise and independent media, she manages a range projects and services related to street paper development and support, both at the level of local project capacity-building, through to developing global networks for communication, collaboration, and campaigning. Her role also takes in project management, operations and network development (among other things). She has BA in social science and prior to joining INSP in 2008, she worked for several years in the fields of social enterprise, homelessness alleviation and youth development (for both third sector and local government) developing communication platforms and networks – as well as delivering frontline services and support.


Murray Buchanan


Murray has twenty years of experience of leading and advising on developing, funding, commercialising and internationalising creativity and innovation. He was previously legal counsel and then executive at Time Warner and Virgin Group, including throughout the 1990s dot-com bubble, before starting his own consultancy. Murray is currently at THNK: The Amsterdam School Of Creative Leadership and mentors young entrepreneurs through The Prince’s Trust in Scotland.


Mark Buckland

Director, Cargo publishing


Mark Buckland is the head of Cargo Publishing, a publishing company comprising of Cargo, Cargo Crate (Scotland’s first ebook imprint) and the Margins Book & Music festival. Cargo was the winner of The List Magazine’s Best Newcomer Award 2011 and has twice made their Hot 100 poll. Mark was nominated for a Sunday Mail Young Scot of The Year Award for business in 2012 and publishes the likes of Will Self, Amy Bloom, Roddy Doyle, Michael Morpurgo and Alasdair Gray.


Mark Calpin

General Manager – Holiday Inn Express, Hamilton Chair – Lanarkshire Area Tourism Partnership & Lanarkshire Tourism Association


A proud, approachable Glaswegian who has enjoyed managing in some of the cities best serving, individual hotels including One Devonshire Gardens and then took his knowledge into the branded world, where he remains as General Manager of the Holiday Inn Express, Hamilton. Whilst he has a preference for numbers and the analytical side of things, this does not however stop him from enjoying the finer things in life, particularly great food and wine! Claiming to be a “dabbler” in Social Media, he is always looking for ways in which to improve the service that he and his team deliver to their guests, and get the technology to work for them. Although aware of the ever changing environment, Mark tries to keep himself updated across all aspects of Social Media, with a preference for Twitter and certain Tweetchats, as characterised by his hosting and guidance of ScotlandHour, the monthly online chat to promote tourism within Scotland.
Mark’s strong interest in the subject have seen him champion it within his management company and the tourism organisations that he chairs. With the ever increasing demands on all in business, he is aware of the need to strike a balance between the traditional work pressures and the need to be involved and engaged in a timely manner in social media – even if the Tweetchat is at 2am!


Lauren Currie

Director, Snook


With an enthusiasm for service design, public services and working for people, Lauren is focused on changing the lives of Scottish people through design and practical action. People know Lauren as Redjotter: a trailblazing, inspiring innovator and a very vocal advocate for giving the service design sector meaning, evidence and impact.

Prior to being Director of Snook, Lauren worked as a freelance Service Designers for Designthinkers in Holland, Deutsche Telekom Laboratories ( T-Labs ) in Berlin and London-based Future Gov. She regularly talks to design students and graduates nationwide; inspiring and guiding them in using their talents in a worn-out system that doesn’t help them thrive.
As the Director of MyPolice, Lauren is working closely with the Police and the public to ensure the service is the very best it can be. Lauren is currently leading the MyPolice pilot in a prototyping phase with Tayside Police. Snook recently won Young Scot National Award Winners for Enterprise.


Claire Dunning

@dunningdesign    @commsbreakfast     @skelptarse

Vice-Chair of the Chartered Institute of Marketing (CIM) and trustee of the Communication, Advertising and Marketing Education Foundation (CAM) Claire Dunning, BA, DipM, MCIM, FCIM, FRSA, Chartered Marketer is a design graduate with over 20 years of business experience. Claire is the founder and Managing Director of Dunning-Creating Sparks, an award winning Glasgow-based creative digital design and brand strategy agency established in 1996.  Claire also co-founded Scotland’s premier business networking event The Communications Breakfast and established the Golden Twits finalist @skelptarse platform in 2010. Claire has been a director of Glasgow Chamber of Commerce since 2002 and was elected President for a two year term in January 2008; she has also been a member of the Board of Scottish Chambers of Commerce.  An avid supporter of young talent Claire works with local colleges and universities and is a Strathclyde University Business Fellow where she engages closely with academics to principally enhance the student experience offered by the Business School through closer interaction with Industry. Claire has considerable experience in corporate communications, public speaking and dealing with the media, both from her experience in representing the Chamber network at civic and business events and as a recognised expert within the marketing and creative industries.


John Ferry

Digital & New Media Manager for Glasgow Museums – Glasgow Life.


Digital & New Media Manager for Glasgow Museums – Glasgow Life. Glasgow Life is a charitable company that manages and runs the City’s cultural and sporting resources and services, including Museums, Libraries, Sports, Arts and Community Services.
John is responsible for championing digital & new media initiatives for Museums & Collections by developing and coordinating creative and informative user- focused content for all digital and new media channels – translating museum knowledge and content into dynamic and creative platforms and networks.
Glasgow Museums is the largest civic museum service in the UK. The Digital & New Media team work across 10 museums: Kelvingrove Art Gallery and Museum, Riverside Museum, Gallery of Modern Art, Burrell Collection, St Mungo Museum of Religious Life and Art, Glasgow Museums Resource Centre, People’s Palace, Open Museum, Scotland Street School Museum, Provands Lordship.

Previously John worked for 9 years as Senior Learning and Access Curator for Glasgow Museums, with joint management responsibility for interpretation, access and learning strategy and development across all Glasgow Museums, with emphasis on working in partnership with local, regional and national agencies to deliver participatory and creative cultural learning opportunities for diverse audiences.


Angela Higgins

Director of Resonance Capital and JV partner in Skypark


Angela Higgins has a background in investment and asset management with a particular interest in the arts and creative sectors. As a director and co-owner of Resonance Capital and a JV partner in Skypark with Moorfield Group, Angela’s aim is to create a cohesive business community where companies can collaborate in a modern workplace with social as well as business attractions. SM week fits directly with those aims as the perfect collective way to communicate both Skypark’s own message as a business location but also in encouraging occupiers to cross trade – the tweet wall on the Skypark website is a perfect example. Most site messaging is carried out via facebook to enable the town-sized workforce to be kept up to speed
with daily events happening at the Skypark campus.


Brian Hughes

CEO and co-founder of KILTR


A Glasgow based Scottish tech start-up KILTR is an online platform for Scotland and everyone with an interest or Connection with Scottish society, culture, business and lifestyle.

Since launching to Beta in August 2010, KILTR has experienced daily growth and 100,000 users by the end of 2012 is on target. It is currently the fastest growing network of it’s kind in the country.

Throughout the last two years Brian has been the driving force behind KILTR’s fundraising activity and to date has raised investment from a VC, angel investor and the Scottish Investment Bank.  In April 2012, Brian headed up the US launch of KILTR, at the annual Scotland Week event in New York.

Brian’s vision for KILTR is to establish the site as the most definitive and comprehensive online destination for people, regardless of where they are in the world, to consume and interact with Scottish focused content, individuals and organisations.


Martin Jordan

Marketing Director, Equator

@equatoragency    @martinwjordan

Martin is the Marketing Director for Equator, a Glasgow-based digital marketing company. Martin has been instrumental in helping Equator become NMA’s #1 interactive company in Scotland by strategically developing the online marketing portfolio Equator offers its clients and prospects. He also manages the 18-strong team of marketing professionals whose disciplines include Search Engine Optimisation, Pay Per Click, email marketing, affiliate management, media planning & management, online PR as well as analysis and, of course, Social Media. Having worked in Marketing for over 15 years with a degree in Marketing & Computing, Martin’s expertise in targeting the right message to the right customer has been pivotal in every part of his career. From individually targeted loyalty campaigns for a major supermarket retailer, to multi-channel campaigns for clients in every sector, his expertise has been proven again and again.


Cameron King

University of the West of Scotland


Cameron King is a student within the School of Creative & Cultural Industries at the University of the West of Scotland. Cameron is interested in how social media can amplify messages or stories from citizen journalists, currently he is working with two project which encapsulate social media reporting via citizen journalism with #CitizenRelay (Scotland) and #media2012 (UK-wide).Also sitting on the board at Camglen Radio, he is actively getting staff thinking about how they can incorporate social media creativity within output on the station and using the platform to build brand awareness with its target audience. You can find out more about Cameron and his work by visiting his website.


Trevor Lakey

Health Improvement and Inequalities Manager, NHS Greater Glasgow
and Clyde


Following an original career as a
biological scientist, Trevor has worked for over 20 years in the field
of public health. He has a lead health improvement role in the areas of
mental health, alcohol and drugs, with significant experience in
promoting child and youth health. Trevor has been involved in
developing numerous innovative approaches to complex health challenges
and is passionate about tackling health inequalities. He’s also
interested in exploring the links between creativity and wellbeing.
Involved in exploring the potential of social media as a tool for
learning and empowerment of communities, he organised the launch of the
Mind Waves positive news programme during Glasgow’s Social Media Week
2011 and sees the Week as a tremendous vehicle for bringing together
diverse perspectives and talents


Jillian Ney

Doctoral Researcher, University of Strathclyde – Head of Research, KILTR


Jillian Ney is a doctoral researcher at the University of Strathclyde where she researches social media and consumer behaviour. Jillian’s research interests lie in consumer voice, determining the influence of social content, and understanding the behaviours that underpin the use of social media in consumer contexts. She uses such insight to develop social media strategies and create social business cultures. Jillian is also Head of Research at the Scottish social networking site KILTR, a featured blogger at Social Media Today and is involved with various global digital media knowledge exchange and consultancy projects.


William Paul

Head of Digital Communications, Scottish Government


William Paul has been Head of Digital Communications for the Scottish Government and Editor in Chief of the corporate website – – since 2001. Born in Fife, he was educated at Bell Baxter High School, Cupar, and Aberdeen University where he gained an MA Degree in English and Politics.
He began his career in journalism as a news reporter on The Press and Journal in Aberdeen in 1977. He joined The Scotsman, Scotland’s national daily newspaper, in Edinburgh as its then youngest ever reporter in 1980. In 1988 at the launch of Scotland on Sunday, the national Sunday newspaper, he was recruited as Senior Writer. He subsequently became Chief Reporter, News Editor, Assistant Editor, and Executive Editor. In 1999 he was Head of Content for the launch of
He is the author of 10 books – thrillers, crime fiction, and Scottish history – and keeps his hand in by freelancing as a rugby match reporter.


Dougal Perman

 Founder, InnerEar

@innerearuk         @dougalperman

Dougal likes using social media to make things happen. He runs creative content communications company Inner Ear, which owns and operates one of the UK’s longest running internet radio stations, Radio Magnetic. Inner Ear has also collaborated on the launch of a series of audio walking tours from new venture Walking Heads. Aside from its own projects, Inner Ear produce and promote digital media content for a wide range of clients, specialising in the creative industries, particularly arts, culture and entertainment. The company’s expertise includes live streaming. Inner Ear was the official live streaming partner for Social Media Week Glasgow in 2011. Dougal is particularly interested in the use of social media to facilitate collaboration. Inner Ear is part of a creative consortium called Yellow Brick House which works collaboratively to devise innovative campaigns for clients. Dougal also consults on a variety of projects, is vice chair of the Scottish Music Industry Association and sits on the advisory board of Co-operative Development Scotland where he advocates the effective use of social media.


Arvind Salwan

Director, NewMediaCorp


Around 20 years experience across business and organisational development, communications, broadcast, and social media, journalism, corporate affairs, public policy campaigns and consultancy. Arvind is regularly quoted by the press on issues around digital media, strategic marketing and business; he has written for national broadsheets, and he is a former broadcast journalist and radio and television producer. He is also a long-standing member of the Skillset Scotland National Board on which he represents the creative digital industries. In 2010, he founded the UK’s inaugural FilmCamp, with GFT, Creative Scotland, Skillset and Glasgow City Marketing Bureau, as well as BarCamp Glasgow, with STV and BBC. He was also closely involved in the development of Think Digital Scotland, a major conference involving major brands such as Google, IBM, Cisco, BBC & BT. He sits on the Scottish Government Curriculum for Excellence Qualifications Development Team for the development of national academic (SQA) qualifications in Media.


Jamie Wallace (Seumas Uallas)

Founder, Gaelic Glasgow


Jamie Wallace (Seumas Uallas) founded Glasgow’s Gaelic Meetup, known socially as Gaelic Glasgow, in 2009 when he started learning to speak and study Scottish Gaelic at Glasgow University where he was awarded one of the university’s first Gaelic Awards. He has been sitting on the Board of Directors at Clì Gàidhlig since November. Jamie has a keen interest in making Scottish Gaelic more accessible to the general public and is convinced that Social Media plays an important part in achieving this objective. Last year he organised a week-long programme of Gaelic events on behalf of Gaelic Glasgow for Social Media Week Glasgow and this resulted in the weekly Taigh Cèilidh that started in April. Passionate in promoting the Scottish Gaelic language and culture and equally passionate about Social Media, he considers Social Media Week Glasgow as the perfect opportunity to bring them together and he’s looking forward to seeing how to build on the success of last year’s SMW.
Stèidhich Seumaidh Uallas buidheann choinneachaidh Meetup Gàidhlig Ghlaschu ann an 2009 nuair a thòisich e Gàidhlig ionnsachadh aig Oilthigh Ghlaschu. Bhuannaich e Duais na Gàidhlig aig an oilthigh seo ann an 2010 agus chaidh e a-steach chun a’ bhòrd stiùiridh aig Clì Gàidhlig an-uiridh. Tha ùidh fìor mhòr aig Seumaidh Gàidhlig àrdachadh don a’ phoblach coitcheann agus tha esan na bheachd gu bheil na meadhanan sòisealta deatamach sna làithean-sa son Gàidhlig a chuir air adhart. Chuir Seumaidh tachartasan air dòigh airson SMW Glasgow an-uiridh agus ’s e dìleab bhuaithe a th’ ann an “Taigh Cèilidh Ghlaschu” a thòisich anns a’ Ghiblean. Tha dìoghras gu leòr aig Seumaidh ann an Gàidhlig agus Meadhanan Sòisealta. Tha e a’ smaointinn gu bheil cothroman ann Gàidhlig a chleachdadh tric is minig sna meadhanan sòisealta – gu h-àraidh às dèidh buaidh aig Seachdain nam Meadhanan Sòisealta Glaschu an-uiridh.

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