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Humza Yousaf: 'People are just looking for that alternative.'

Earlier this month, I had the great honour of being appointed Minister for External Affairs and International Development in the Scottish Government. One of the main purposes of my new role is to foster Scotland’s links with the world, to nurture our many treasured ties as well as building new relationships. Throughout history, our nation has…

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One of these issues is how Social Media can be harnessed for the benefit of the ‘power of good’ when it has equal potential to benefit the ‘power of evil’. (Maybe evil is a big strong, let’s say bad) I’m afraid I don’t have a definitive answer, but I do have an avalanche of adjectives that…

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Great session today on the importance of viral content and how to create it. Called Star Wars, Lego and Cats! – Learn how to make a unique viral that gets people sharing (AND WIN STUFF!),  organisers Equator certainly displayed a knowledge of what would make their target audience bite with that title! Kudos for the excellent…

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Once upon a time a nice lady called Jude found herself on a remote beach in Scotland. There, to her delight, an otter appeared in the sea diving and catching crabs. She watched for a while, transfixed by this beautiful and increasingly rare glimpse of nature… …before turning to scramble in her bag, searching for…

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If a real world Will is essentially an inventory of your net gains in this life – possessions, assets, the family silver – then a Digital Will is an inventory of your digital world assets – your online bank accounts, your social media accounts, your Racing Post account, your National Lottery account, your online photo…

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Monday night saw the official opening event for Social Media Week Glasgow. The event, “Everyday I’m Shooglin” was held at the Riverside Transport Museum and was the launch party for the SPT Glasgow subway app. Called ‘iShoogle’, the app is available on both iOS and Android and offers commuters, students, shoppers and the general public…

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In a day and age where everyone who is anyone is somehow involved with social media, it would be inconceivable to think there are still some out there who are shy to the idea. Keith McMean, guest speaker at Social Media Week Glasgow highlighted this point during an event on Monday. He outlined that marketing…

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Ah well. I had such great plans for today, but have had to cancel my attendance at today’s SMW events due to the terrible weather affecting the country ! Not only did it make me too late to attend Social in the Community this morning, but the increased demands on my employers meant that I’ve…

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Encyclopedia Britannica is to Wikipedia as the IMF is to crowdfunding; as a provincial CD store is to Soundcloud; as railway is to car sharing. The link is our newfound capacity to collaborate on a massive scale, thanks to the social web. It’s one of the most powerful and abundant resources available to us. It’s so…

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