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Great session today on the importance of viral content and how to create it. Called Star Wars, Lego and Cats! – Learn how to make a unique viral that gets people sharing (AND WIN STUFF!),  organisers Equator certainly displayed a knowledge of what would make their target audience bite with that title! Kudos for the excellent…

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Once upon a time a nice lady called Jude found herself on a remote beach in Scotland. There, to her delight, an otter appeared in the sea diving and catching crabs. She watched for a while, transfixed by this beautiful and increasingly rare glimpse of nature… …before turning to scramble in her bag, searching for…

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If a real world Will is essentially an inventory of your net gains in this life – possessions, assets, the family silver – then a Digital Will is an inventory of your digital world assets – your online bank accounts, your social media accounts, your Racing Post account, your National Lottery account, your online photo…

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Monday night saw the official opening event for Social Media Week Glasgow. The event, “Everyday I’m Shooglin” was held at the Riverside Transport Museum and was the launch party for the SPT Glasgow subway app. Called ‘iShoogle’, the app is available on both iOS and Android and offers commuters, students, shoppers and the general public…

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In a day and age where everyone who is anyone is somehow involved with social media, it would be inconceivable to think there are still some out there who are shy to the idea. Keith McMean, guest speaker at Social Media Week Glasgow highlighted this point during an event on Monday. He outlined that marketing…

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Ah well. I had such great plans for today, but have had to cancel my attendance at today’s SMW events due to the terrible weather affecting the country ! Not only did it make me too late to attend Social in the Community this morning, but the increased demands on my employers meant that I’ve…

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For those who are uninitiated, Google Plus is Google’s third attempt at getting into the Social Media  after the big fat fails that were Google Wave and Google Buzz. And rumour has it that the success (or otherwise) of Google Plus will affect the bonus Googlers will receive this year. So, it comes as no…

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We can’t believe it’s less than two weeks to go to Social Media Week Glasgow. Are you ready? Did you book your events? Too much choice? Well, we have the same problem and we will count on you and our fantastic volunteers to cover as many of them as possible with blogs, tweets, videos, photos, and…

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A couple of months ago we talked about One Goal, a new partnership launched by Scotland’s Health Secretary Nicola Sturgeon. The partnership between Scottish Women’s Football and charity Breakthrough Breast Cancer aims to raise awareness about the signs and symptoms of breast cancer. It also highlights the importance of exercise as a way to reduce…

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