twintangibles, curators of SMWGlasgow, are a research-based consulting firm assisting organisations to understand, identify and create value from the opportunities presented by Social Media and the mindset that underpins it. They will share some of the highlights of the week and present the projects and initiatives born as spinoffs from SMWGla. They will also unveil some interesting figures and stats regarding Social Media Week Glasgow: who attended, what sectors were most represented, what the hot topics were, and so on. Here’s a taste of it, some voxpops from the SMWGla review night we organised last November (thanks to the great Inner Ear team).

Creative content communications company Inner Ear uses a combination of social media services in everything it does, from research and productivity to audience engagement and development to sales and marketing. Inner Ear provided live streaming services for Social Media Week Glasgow, advised on the use of digital media before, during and after the convention and ran a series of interactive events. At Socially Scotland Dougal and Anny from Inner Ear will talk about some of the projects they showcased during Social Media Week, including the company’s long running alternative, underground music internet radio station, Radio Magnetic and new streetwise audio walking tours producers Walking Heads. They’ll also present the results of a collaborative spinoff from SMW Glasgow: Spokenherd, a crowdsourced audiobook.

Kiltr, the rising niche network for anyone with an interest in Scotland, will take the opportunity to meet its members and discuss the latest developments of the network including the forthcoming launch of version one.

Socially Scotland is a networking opportunity for all Scots in London and for anyone interested in Scotland to get a flavour of what is happening North of the border.

Scottish craft beer, generously offered by WEST brewery and Ayr Brewing Company, and ‘Scotland’s flavourite’ tea cakes and biscuits offered by Tunnock’s, will be available throughout the event. Don’t miss out!

*** The official hashtag for the event is #smwldngla – Please use it to connect and network! ***

Register here!

This event is made possible by:

Drink Sponsors:

Snack sponsors:

For a number of reasons. The format of SMW is a very interesting concept of how to put together a conference, it aims to change the way we run conferences in the future, it is essentially crowdsourced so the format of the event was appealing to us because it was addressing some of the changes and effects that come with the collaborative models that Social Media enables. But more important than that it was to have a platform that allowed us to broaden the debate on Social Media to touch on a variety of subjects, and take the story or take the message to a wider community that Social Media is having a very profound impact on society, economy, and culture. We felt that Glasgow – and by extension Scotland – has a strong digital community, it is very digitally engaged and it has a history of innovation in many fields which is becoming apparent in the way Social Media is being exploited in Scotland. It was time that Glasgow got recognition for that alongside these other international cities that were bidding at the same time, and it was also right and appropriate that Scotland got representation; the only other time this event has come to the UK it was in London, so we felt that it was time that North of the border got some recognition as well.

- So was Social Media Week Glasgow a success?
It’s not entirely for me to say whether it was a success, it‘s really for others to judge, because it is very much a shared event, it’s crowdsourced in the sense that the vast majority of the events that were put on through the course of the week were originated by people who came forward, wanting to put something under the umbrella of the larger event. It was a shared experience and I have my personal views on whether it was success, but fundamentally is whether the community feels that it was a success, and thus far almost exclusively all of the feedback has been very positive. We had more than 100 events taking place through the 5 days, in a lot of different locations and one of the aspects of the pitch that we made to crowdcentric in our bid to bring SMW to Glasgow was that we would offer tremendous diversity, and I think we achieved that by bringing events that were taking place addressing consumer products, fashion, media, healthcare, really really diverse range in terms of the subject matter, but also the format, the size and scale of these things, so some were quite small events, some were very large events with a significant number of people attending. So I think in all of those cases we achieved more than we actually set out to do, we were more diverse than we could have possibly wished for; we certainly delivered more events than we expected when we initially intended to put the event on and I think that the reception that we received and the amount of coverage that the events received has been almost exclusively positive. There’s always one or two but on the whole I think pretty much everybody says it has been an extremely good and useful experience. Doesn’t mean to say that we wouldn’t change it if we had the opportunity to do it again of course, we would, that’s how experience works, but on the generality I think it has been an almost exclusively positive experience. Certainly for us: on a personal level and from the twintangibles point of view I think we would view it as entirely positive, if challenging and demanding at times in actually making it happen, but it was a privilege to be involved.

- Any personal highlights for yourself?
There are a number of highlights for me. I particularly enjoyed Jeremy Gilley’s presentation to open the event. His was a very inspiring story and it’s something that it’s often forgotten about how you can use these communication platforms for really significant and world changing initiatives and he’s very much testament to that, so that was an inspiring piece to kick off the day. The Nokia vending machine was a lot of fun, I didn’t actually win anything out of it, but ten people got phones, it was a lot of fun seeing people queuing up with the expectation of getting a phone and getting a chocolate bar instead, but that was fun. I really enjoyed both the wine and the beer events for obvious reasons but also because I think they were quite innovative. The intention was to demonstrate how social media brings producers and consumers much closer together and it was quite technically challenging to make those things happen but they went very well so I enjoyed those a lot. The Government involvement and the Government endorsement of it by the attendance of ministers but also by them putting on their own event was a highlight, because it represented some recognition that what we do had attracted the attention and the endorsement of those bodies. But the undoubted highlight for me was Don Tapscott. I said when I introduced Don on the Friday as the closing keynote that when we initially thought about bidding to bring SMW to Glasgow who would we ideally have on the list of events through the week, who would be the speakers, and it was one of those brainstorming events where you can put anything you want no matter how absurd on the table; and at the top of my list was Don Tapscott and we just laughed at the idea that we could get him involved with SMW Glasgow. And by the wonders of social media and the connectivity and the willingness and collaborative spirit that goes with that we managed to get Don Tapscott to do the keynote address, and for me that was an enormous privilege to be able to introduce him but also to have the opportunity to put questions to him, it was fantastic, and couldn’t have wished for anymore so it’s certainly my highlight.

- Where is the future with SMW Glasgow?
We want to try and build on the legacy of this iteration of SMW that took place in Glasgow. The event itself as you will probably know is now taking place twice a year because the demand from cities to actually get involved with this is growing all the time, so there are no guarantees that even if we were to bid for it we would necessarily be able to bring it back to Glasgow. Therefore our immediate focus is to build on what took place through the week and I think that most of the organisations that took part in Social Media Week are also looking to do that. We know that the next iteration of SMW is taking place in February 2012 and London is one of the participating city for that. So we will probably try and run some follow-up events as part of that to highlight Glasgow participation this year. We also know that the organisation crowdcentric in NY were extremely pleased with what took place in Glasgow and the fact that outside of NY we had more events than any other cities participating in SMW ever, which is a tribute to Glasgow. I think they were very impressed by the way that developed and how the city engaged with it so I think that if we were to bid to make it happen again in Glasgow then we would have a sympathetic ear in NY. But our focus at the moment is to build on what we achieved this time round with a view to considering whether we wished to do it again in Glasgow, and if we do what format that would take.

- Would you like to round up with a closing statement?
We pulled it off. It was a pretty ambitious thing to take on. Some people thought we were a bit crazy, I think we thought we were a bit crazy when we were first going for it, but it has been a tremendous success; it has been a wonderful thing to be involved with, we met a lot of fabulous people, made friend with people that otherwise we wouldn’t have had the opportunity to meet. I think it has kicked off some terrific initiatives off the back of it, and I hope it’s giving a lift to the digital community in Glasgow and Scotland generally but also allow Glasgow and Scotland to get some international well deserved recognition so all in all very pleased, tick, v. good, gold star as far as I am concerned.

The interview was realised by Cameron King, @CameronKing, as part of the SMWGla podcast series available on iTunes and Podomatic. [transcript]

- All videos and updates here

blog post

- Business Banter – Friday Finale

videos – pictures

- Planet Tots Bright Futures

Some pics; more to come..

- Podcasting: For Beginners

video

- Responsive Design: the first steps to designing for new media

video

- FindMeSubway Treasure Hunt

SPT News

- Attracting Your TRIBE Through Social Media

video – Photos

- Escape the #: New Ways of Building Momentum for Events Through Social Media

video

- KILTR welcomes Alan Bisset

Photos

- Closing Keynote: Don Tapscott – Re Booting Business and The World

Video

-  T-Shirt Design FreakOut – Winners Night

photos

- SMW Glasgow International Live Streamed DJ Sets Closing Party

Video

Podcast: Interview with Tim Wright, twintangibles

Cheers everyone, and thanks again for a great week!

Event page – Pictures

- Managing your digital personality

Video

- Dog Digital Social Club: Creative Use of Facebook Pages

Blog post

- Measuring Social ROI

video

- Walking Heads Glasgow Music Tour Taster and Music Pub Quiz

blog post

- Go WEST – Social Beer Tasting

Video

Some blog posts:

Pete brown’s beer blog

I might have a glass of beer

Fancyapint?

- What’s next… in blogging

photos

Blog posts:

BigMouthMedia’s blog

Thankfifi

- Scottish Press Club

Article by The Drum

- Business Banter – Wednesday Wonder

Event page – Photos here and here

- Apps, stats and the future of mobile

Short post by The Drum

Slides

- Social Media for Sustained Business Growth – How You Doing?

Slides

- Social Media Engagement in Cultural Heritage

Video Content will be uploaded on  http://www.livestream.com/glasgowmuseums  and  http://www.youtube.com/user/GlasgowMuseums#p/f

- Pay no attention to the man behind the twitter

Photos

- Social Storytelling

video

- The Role of Social Media in HR and Recruitment 

video

- Mind Waves – Social Media for Wellbeing

Podcast - a set of slides (more to follow)

- A Practical Guide to Effective Blogger Outreach

Blog post by Nicola Balkind

- Social Media & Academia Panel Session and Surgery

The whole event was liveblogged: http://nicolaosborne.blogs.edina.ac.uk/2011/09/21/social-media-academia-socac-liveblog/

Tweets can be accessed via the TwapperKeeper archives: http://twapperkeeper.com/hashtag/socac

Blog posts about the event by attendees:

- http://blogs.cetis.ac.uk/sheilamacneill/2011/09/23/social-media-and-academia/

- http://jeremyknox.net/2011/09/22/social-media-in-education/

Audio and images of the event will be shared shortly; they will be linked from the live blog.

- Where do good ideas come from?

video - slides

- STV and Social Media; on air, online, national and local

Live blog - video

- Getting Hired Through Social Media

some clips: http://vimeo.com/29727717 and http://vimeo.com/29596223

pictures

Snake Oil Salesman or Expert? – How to decide which social media agency to work with

Blog post by The Drum

- Start-ups without Borders – EU Start-Up Challenge

Video – Pictures of the winners – Website – Podcasts (5 parts)

- Socially adept or socially inept? How to do, learn and use social media for business

Storify – Some pics – Blog post

- Transatlantic Innovation Challenge

photos

- Go WEST – Social Wine Tasting

Video – Live Tasting Wines

- Social Buzz Awards – Trends and Insights with BBC, Google and more. 

Event and Nominations

Pictures

- Blog posts:

http://www.thedrum.co.uk/news/2011/09/23/26443-social-media-week-social-buzz-awards-judges-discuss-social-media-future/

http://www.thedrum.co.uk/news/2011/09/22/26389-social-media-week-social-media-completely-priceless-to-the-bbc/

http://www.thedrum.co.uk/news/2011/09/22/26385-social-buzz-awards-judging-tesco-com-social-media-manager-tries-deep-fried-pizza/

http://blonde.net/blog/2011/09/30/judging-the-social-buzz-awards-was-an-education/

- Business Banter – Threading Tuesday Thoughts Together
Yesterday we forgot to add the links to the pictures, which you’ll find here (Monday’s pictures here)

- Social Media & Tourism: Staycations

Video (full version will be uploaded later on YouTube)

- Social Media and SEO

Video

- Social Media meets Social Enterprise – The Community wins!

Video

- Embracing Social Media in Customer Service

Some blog posts about the event:

http://blog.peachdigital.com/2011/9/22/social-media-week-glasgow.aspx

http://blog.peachdigital.com/2011/9/28/the-twitter-experiment-%E2%80%93-see-what-you-can-get-from-your-favourite-brand.aspx

http://www.thedrum.co.uk/news/2011/09/20/26309-social-media-week-peach-digital-discusses-how-to-embrace-social-media-in-customer-service/

- FilmCamp meets Social Media Week

FilmCamp meets Social Media Week: The Virtuous Circle and strategies for audience engagement

Guest Post by Nicola Balkind

FilmCamp Meets Social Media Week: Blipfoto – Social Networking and The Real World

video

Blog post by Joe Tree, Blipfoto

Blipfotos

http://www.blipfoto.com/entry/1417689

http://www.blipfoto.com/entry/1417362

http://www.blipfoto.com/entry/1417328

FilmCamp Meets Social Media Week: Google & YouTube – Making Video Social

video

- Social Media Has Kidnapped Your Brand: Social Media and Brand Engagement

video

- Future Forward by The Loft

Infograph - Photos - Some clips on YouTube and Vimeo

- Google at SMW Glasgow – Bringing Social to Life

photos - video

now, picture this… 

- The Twitter Storybook-140 Character SMW Stories From You!

Budding Very Short Story (VSS) authors were invited to submit a VSS of 140 characters or less telling a story about a city involved with SMW. Tracked through the event #tag Cargo Publishing judge, collate and format them into a select group that will be published in both hard copy and ebook format – for FREE!

This project has been made possible by support from  Creative Scotland. Watch this space!

- SMW Glasgow Official Tartan was announced, congratulations Duncan McDougall!

 Read more

- Business Banter – Removing the Monday Blues

This and all the week’s banters’ videos and pictures are available here

- SMW Glasgow Launch: How Do We Communicate Peace? A Talk with Jeremy Gilley of Peace One Day

video   -    podcast   

photos by Andrew McKenna. Some pictures of the first morning are also available on our FB page

A podcast interview with Ben Scheim, SMW global director, who joined us for the first day of SMWGla, is available here as well as an interview with Martin Jordan, Marketing Manager at Equator.

- Blog Off!

You can find the slides from presentations here

You can add your blog to the linky list of attendees here

There is a Blog Off Twitter list; if you are not on the list please tweet @Social_Chem to get added.

- Nokia & CNN at SMW Glasgow: Social Media and The Evolution of breaking news

video - photos - short interview to Craig Hepburn here

- Get Involved! Supporting Student Entrepreneurs (a Twitter event)

blog post

- Integration of the channels

blog post by Equator

- Friends of Equator: Morrison Bowmore Distiller’s brand education through social media

video  –  photos - blog post

- Fiona Hyslop, Cabinet Secretary for Culture and External Affairs, to formally launch SMW Glasgow

Pictures available here

- BBC at Social Media Week Glasgow

video; podcasts; photos; short interviews to Mark Coyle here and Dan Biddle here

- Fashion Blogging 101

Some blog posts about the event, including nice pictures:

http://www.weareeveryone.com/blog/smw-glasgow-citizen-m

http://equatorlive.com/blog/2011/09/29/fashion-blogging-101-being-the-blog-brands-want-to-know/

http://www.thankfifi.com/2011/09/citizen-m-arresting-101

- Psychology of Social Media

video; pics available here

Let us know if we missed something or if you’d like anything added to this list!

So, this is just a post to thank you once again for helping to make it the success it was, and to share with you some of our highlights, and a little about what’s next.

In Glasgow the abundance and diversity of events were probably the major highlights of the week. Increasingly we found ourselves using the phrase “crowdsourced convention” to describe the week reflecting the way we let the community come up with different ideas and topics. We welcomed almost every submission without diluting the quality as we endeavoured to give a genuine overview of where Social Media is at in Scotland, where it is going,and its potential for further development and innovation.  We even ‘crowdsourced’ our SMW blog, with more than 50% of the posts from guest blogs.

The buzz created by the week was terrific. The number of tweets sent, especially taking into account the relatively small population of the city, was considerable (see here), even if there was some confusion around the official hashtag! Perhaps this is another occasion where we should have used crowdsourcing, and let people come up with a hashtag rather than deciding one ourselves. Notwithstanding all our efforts, the crowd (and spammers too – first time we noticed spammers using a hashtag to send out their messages!) seemed to prefer SMWGlasgow (or even SMWGlas??) to our own SMWGla.

We were mainly based in Skypark where nearly one third of the events took place and which became a sort of basecamp for the week, along with the KILTR hub in the centre of the city. People were in and out all the time, enjoying the view and the free wi-fi. In the same building, we also had the quite sensational Nokia Social Vending Machine, which aroused the curiosity of many and we’re sure it won Foursquare a good number of new subscribers in Glasgow. Nokia phones could also be won playing Socialite, the new game created for the occasion by our main city sponsors Equator. And Nokia phones were also won by Finbarr and Jamie, the two startupers who participated in the EU start up challenge.

The week started and closed with true highlight events: Jeremy Gilley of Peace One Day inaugurated the week with a passionate talk about his initiative, and captured all of us with his tremendous enthusiasm and genuine commitment to the cause of an annual day of world peace. Here’s the video and here’s a podcast featuring Jeremy. We were also joined by Ben Scheim on that day, global director for SMW. You can listen to a podcast here. The week was closed by a keynote from Don Tapscott, who Skyped in from Columbia and gave a fascinating insight into his most recent book Macrowikinomics and dispensed his unique wisdom and insight for over an hour. It was a real privilege to have him there, and we couldn’t really ask for a better conclusion to the week.

SMW Glasgow was very well received and endorsed by the Government too. Fiona Hyslop MSP, Cabinet Secretary for Culture and External Affairs, formally launched the week on Monday evening, and Drew Smith MSP submitted a motion in Parliament welcoming Social Media Week to Glasgow. This had the noble distinction of being the first motion in Scottish Parliament to contain a hashtag. Furthermore Government involvement continued in Edinburgh, where the official Scottish Government event saw The Education Secretary set out the work being done to use Social Media as a mechanism to engage with the electorate.

Each and every event would be worth a mention but time and space won’t allow here.  It was a festival of innovative thinking, creativity, networking, social. As Don Tapscott said in his closing keynote, we’ve never been more excited or optimistic about the potential of humanity before. And we cannot but agree. This is where Social Media is taking us, and we’re delighted to say that through its engagement with Social Media Week – Glasgow, and by extension Scotland, has amply demonstrated that it has the potential to embrace that opportunity. We thank Social Media Week for giving us the chance to kick start that journey.

Next Social Media Week will be in February 2012 with London being the main UK venue.  Don’t miss it, you know how it works now. And who knows, we may see it back in Glasgow next year.. for the moment, we can keep enjoying the quality of  content shared over the past week. Lots of event hosts have started sharing their content with us, and we’ll upload a couple of links every day on our FB page and on twitter to give you another opportunity to catch up with SMW. All the live streamed content will be available in perpetuity on our two channels: www.livestream.com/smw_glasgow and www.livestream.com/smw_glasgow2.

And we will be here for a good while yet so stay in touch!

Fiona Hyslop, Cabinet Secretary for Culture & External Affairs, who officially launched the event on Monday, was pleased to hear about the level of international interest in Glasgow and its innovation, cultural and creative talent. As the UK host city, Glasgow has attracted much interest not only from the other 11 host cities, but from other, non-host cities, of which there are many. Many of these cities aspire to become a host Social Media Week city, and so, are keen to observe and learn from what is happening in the UK, or rather, in Glasgow.

The Minister’s public support, on behalf of the Scottish Government, was much welcomed and a great virtual pat on the back to all of us, as without you, the audience and participants, the programme would not have come to life. From CNN to Nokia, from BBC (London) to STV, from Google to SoLoCo, from Scottish Government to PSYBT, from the Google+ Beta release to the VC with Don Tapscott, from leading law firms to charities, from… well, you get the idea! On top of a crowd-sourced tartan and a book to Gaelic Skype classes, one key announcement was Glasgow’s signing of an MoU with the NY-based Intelligent City Forum, as was the statement that the first motion to include a hashtag was passed in the Scottish Parliament!

This digital legacy of Social Media Week Glasgow (Sept 11) will be an international record of where Scotland is today in terms of its thinking and activity, its research and development and its pursuit of social good and entrepreneurship. We’re stronger together, so thank you to “the crowd” who we have “sourced”, or who sourced us, as this would not have been possible without a willingness to come together for the greater good. Thank you, Scotland.