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Five Questions With The Social Media Week Hong Kong Team 有關SMWHK 團隊的5個問題


1. Please tell us a bit about your company.

impactasia is an Asia Pacific based regional and independent PR agency with offices in Hong Kong, Shanghai, Beijing and Singapore.  We offer traditional + digital PR and event solutions to our clients and our core business sectors include travel and tourism, property, FMCG, arts and culture, professional services, education and luxury goods.

impactasia是一間以亞太為基地的地區獨立公關公司,在香港、上海、北京和新加坡均設有辦公室。我們為客戶提供傳統和電子營銷公關及活動統籌服務,核心業務範圍包括旅遊觀光、房地產、快速消費品、文化藝術、專業服務、教育和奢侈品。

2. What are the three most exciting things happening in social and mobile media in your industry?

Social media is  a ffecting nearly every aspect of the PR industry.  Here are our thoughts on how this has impacted our work as PR consultants:

(1) The publishing industry is making strong moves into the digital space, which allows news to spread faster than ever before, changing the way we (and our clients) value online media outlets, the way news is broken and the pace at which that news gathers momentum.

(2) The abundance of social media allows us to take on a more active role in the conversations our target audiences are having.  We are able to more quickly gauge opinions on a certain piece of news, the launch of a new product or the response of a spokesperson, and are able to immediately join in on those conversations as they take place and really tailor plans based on this two way communication.

(3) As Hong Kong is often considered the gateway between China and the West, the city is adapting to both ‘sides’ of the social media spectrum.  Not only are we seeing a growing popularity among global platforms such as Facebook and Twitter, but China platforms such as RenRen and Weibo are showing equally compelling growth and reach. Understanding the differences between social media platforms in China and those in the rest of the world is key to understanding Hong Kong‘s digital landscape.

以下是我們對社交媒體如何影響公關顧問工作的想法:

(1) 隨著出版行業強勢邁進電子媒體空間,新聞傳播是前所未有的快速,改變了我們 (和我們的客戶) 對網上媒體發行途徑的重視程度、新聞發佈方式和新聞匯集衝擊力的速度。

(2) 社交媒體的普及令我們可採取一個更主動的角色去接觸和加入目標受眾的對話。我們能夠更快掌握大眾對一宗新聞、一件新產品或者代言人回應的意見,更可即時加入社交媒體上的對話,以雙向溝通制定出度身訂造的公關計劃。

(3) 香港被公認為中國和西方互通的門戶,因此香港結合了兩者社交媒體的領域。不單是全球性的平台例如Facebook和Twitter日漸普及,中國平台例如人人網和微博也有同樣可觀的增長和滲透程度。了解內地與世界各地社交媒體平台的不同之處,對掌握香港電子媒體領域極為重要。

3 Who will be collaborating with you to help make Social Media Week happen in your city?

We have received an incredible response to Social Media Week Hong Kong.

On our Advisory Board we are fortunate to have a diverse range of opinion formers, connectors and experts from across a variety of industries including Publishing, Media, Non-Profit, Entertainment, Blogging and more.

Stay tuned for updates on our event partners and sponsors in coming weeks!

外界對SMWHK的反應十分熱烈。

我們的顧問委員會 由眾多輿論者、連絡人和專家組成,他們來自多個不同的行業包括出版、傳媒、非牟利機構、娛樂和博客不等。

請密切留意未來數週有關我們的活動合作夥伴和贊助商的最新消息!

4 What were your reasons for wanting to bring Social Media Week to your city?

Many conversations have been taking place in Hong Kong around social media for a long time, and Social Media Week has allowed us the opportunity to creatively bring those conversations (across all sectors and all groups of people) together.  We are delighted to be able to bring this platform to the city to raise the global profile of this dynamic (and rapidly growing) Hong Kong scene.  It’s a great opportunity to connect people who are meeting each other online in an offline environment.

香港早已有很多關於社交媒體的討論。SMW令我們有機會以創意形式集合這些涵蓋各階層及團體的討論。我們很高興能夠將這個平台帶到香港,提升香港變化多端和發展一日千里的國際形象。這亦是一個絕佳的機會讓一直以互聯網交流的人在現實中連繫起來。

5 What three things are you hoping to gain from hosting Social Media Week?

With Social media Week Hong Kong, we hope to (1) unite conversations about social media with an engaging bilingual (English and Cantonese) event programme, (2) share insights on the digital scene in China and social media hotspots around the world, and (3) find new and inventive ways to engage this emerging media  in our every day business life.

透過SMWHK,我們希望 (1) 以一個雙語 (英語及廣東話) 活動計劃集合有關社交媒體的討論;(2) 分享對中國電子媒體領域和全球社交媒體熱點的見解;及(3) 找出一個全新和具創造力的方法令這個新興媒體融入於我們日常商業活動之中。

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    Pingbackby Social Media Week / 5 Questions With… Your Social Media Week City Partners — November 19, 2010 @ 9:57 pm

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