Host Committee 主辦委員會
City Partner 合作夥伴
Cohn & Wolfe Impact Asia
Cohn & Wolfe Impact Asia is a dynamic communications agency focused on public relations. With expertise in consumer, trade, digital and corporate PR, it works with domestic, regional and international brands across a number of sectors which include travel & tourism, automotive, art & design, fashion, retail and luxury goods, healthcare, technology, professional services and FMCG. Cohn & Wolfe Impact Asia has a team of over 80 employees and offices in Hong Kong, Shanghai and Beijing.
Cohn & Wolfe Impact Asia is part of global agency, Cohn & Wolfe whose award-winning brand marketing work and world-class digital media campaigns have attracted top brands around the world. In 2011, Advertising Age recognized Cohn & Wolfe’s independent-minded, entrepreneurial culture, naming it one of the “Best Places to Work in Marketing & Media.”
Cohn & Wolfe has a 40 year history and more than 1,000 employees in over 50 offices across North America, EMEA, and Asia. Cohn & Wolfe is part of WPP (Nasdaq: WPPGY), the world’s largest communications services group.
凱維公關是一家專注于公共關係領域的傳播諮詢機構。憑藉在消費品、行業、數位媒體行銷和企業傳播的專業經驗，凱維公關不斷發展壯大，現服務于眾多國際、區域以及本土的品牌，涵蓋旅遊、汽車、藝術設計、時裝、零售、奢侈品、醫療保健、科技、專業服務及快速消費品等。凱維公關在香港、上海、北京三地設有辦公室，有逾80名諮詢專家。
凱維公關享有遍佈全球的網路，其備受業界認可的品牌行銷和數位媒體行銷服務爭取到了來自各行各業的頂尖品牌客戶。 2011年，凱維公關以其自主創新的企業文化和企業家精神被Advertising Age評為媒體和市場行銷領域的“年度最佳雇主”之一。
凱維公關擁有超過40年曆史，隸屬全球最大傳播服務集團——WPP集團（納斯達克代碼: WPPGY），在北美、歐洲、中東、非洲和亞洲等地擁有50多家辦公室和逾1000名諮詢專家。
Advisory Board 顧問委員會
Asia Digital Marketing Association
The Asia Digital Marketing Association (ADMA)’s mission is to grow the use of digital for effective marketing investment. The ADMA’s Asia Pacific Digital Marketing Yearbook, now in its fifth edition, is one of Asia’s most recognised and used sources of insight and statistics about online and mobile. The ADMA has a full program of professional networking activities and events/training to build digital skills. The ADMA also engages with senior executives to gain consensus and provide a voice on key industry issues. Advisory Board members David Ketchum and Kay Bayliss are the ADMA’s Chairman and Executive Director respectively.
Asia Digital Marketing Association (ADMA) 的使命是提倡運用電子媒介作有效的市場營銷投資渠道。ADMA會透過進行具權威性的統計分析、主辦社交聯誼活動以及協助行內專業發展完成其使命。此外，ADMA會與高級行政人員溝通並達成共識，就行業中的關鍵議題發表意見。
Howard Kwong
Howard Kwong is the Chief Technology Officer (CTO) of Handheld Culture Limited – Hong Kong’s largest mobile publishing platform. Howard graduated from Cornell University with a degree in computer science. He has over eight years of technology and management consulting experience garnered at Big Four consulting companies, including Accenture and Capgemini. His focus is on IT strategy, project management, system integration, and application delivery across vertical markets, including media, entertainment, communication and high technology. Howard leads the technology department at Handheld Culture, focusing on business development and IT solutions.
鄺豪迪先生是首尚文化首席技術總監。 畢業於美國康奈爾大學並取得計算機科學學士學位，曾任職於全球四大諮詢顧問公司埃森哲（Accenture）和凱捷管理顧問公司（Capgemini），擁有逾8年科技及管理咨詢經驗。Howard專注於資訊科技策略規劃、項目管理、系統整合，以及研究於媒體、娛樂、通訊和高科技等範疇的垂直市場中應用程式的傳送。Howard領導首尚文化的技術團隊，專責業務發展及資訊科技解決方案。
Jennifer Cheng
Jennifer is President & co-founder of Glamabox. She is a passionate player in the world of new internet technology and a veteran of the online media and social space.
Her new innovative concept Glamabox allows her to combine her vast experience in online shopping with her love of fashion, luxury, and beauty. Teaming up with one of Asia’s top models and style icons, Lisa S., Jennifer is again leading the online retail trend.
In the early days of internet development, Jennifer worked on start-ups in the US including CampusHookups.com, StudentAdvantage.com, HotJobs.com, Collegebeans.com – to name just a few. After moving to Hong Kong, Jennifer quickly became one of the city’s leading female entrepreneurs in the online space. She held management positions with industry leaders Darizi and Rackspace Hosting (NYSE: RAX), before taking on the online group buying mantle, first with ubuyibuy (later purchased by GROUPON) and then as Vice President of BEECRAZY, one of Hong Kong’s leading group buying sites.
In July 2011, Jennifer was awarded the title of Most Promising Entrepreneur at the prestigious Asia Pacific Entrepreneurship Awards 2011 in Hong Kong.
A former actress and model in the US, with campaigns such as Motorola, Mudd Jeans, and film and television credits such as Saturday Night Live and Conan O’Brien, Jennifer is a performer and creative person at heart. She has represented the US in international piano competitions, performing with orchestras and in concerts to satisfy her passion for music. Her language skills include Chinese, Korean, and Latin, as well as her native English.
Jennifer has a B.A. in International Relations with a minor in Theater from Brown University, and an MBA from HKUST. She also attended the Berkeley University Chinese Language Program at Tsinghua University in Beijing.
Jennifer對互聯網新科技充滿熱情，而且對網上媒體及社交網絡極為熟悉。
Jennifer的最新概念Glamabox 結合了她在網上購物業務的經驗，以及她對時裝、奢侈品及美容的熱愛。她與亞洲頂尖模特兒及形象指標Lisa S.合作，將再次領導網上零售潮流。
在互聯網發展的早期，Jennifer曾於美國多家網絡公司如CampusHookups.com、StudentAdvantage.com、StudentAdvantage.com、HotJobs.com及Collegebeans.com工作。她後來轉到香港發展，迅速成為城中領先的網絡女企業家之一。她曾在業內領導品牌《大日子》及Rackspace Hosting (NYSE: RAX)擔任管理層，然後展開她的網上團購事業，在ubuyibuy（現已被GROUPON收購）任職，及後在香港其中一個最大規模的團購網站BEECRAZY擔任副主席。
於2011年7月，Jennifer 在「香港亞太企業家精神獎2011」中獲頒「新興企業家獎」。
除了工作以外，Jennifer私下醉心於藝術表演及創作。她在美國曾任演員及模特兒，為摩托羅拉、Mudd Jeans等拍攝廣告，亦有出鏡於電影電視如Saturday Night Live及Conan O’Brien。她熱愛音樂，曾代表美國參加不少國際鋼琴比賽，舉辦獨奏會，並與管弦樂團合奏演出。她的母語是英文，同時能操中文、韓文及拉丁文。
Jennifer於布朗大學取得學士學位，主修國際關係，副修戲劇；後來於香港科技大學取得工商管理碩士學位。她亦曾於北京清華大學修讀與柏克萊大學合辦的中國語文課程。
Amie Hibbard
Amie Hibbard is a co-founder of Little Steps (www.LittleStepsAsia.com), the website and weekly e-newsletter for parents on what to do, buy, and discover with kids in Asia. Prior to starting Little Steps, Amie gained valuable experience in online publishing while working at The New York Times and VOGUE magazine in New York and at The Financial Times in Hong Kong. Amie received a Master’s degree from Columbia University’s School of International and Public Affairs (SIPA).
Hong Kong Fashion Geek
Hong Kong Fashion Geek is a Hong Kong-based blog focusing on a variety of lifestyle topics, including fashion, food, consumer gadgets, design, etc. The bloggers behind the enterprise are hkFashionGeek (Virginia Ngai) and hkShoeGeek (Christina Ko), who founded the blog in early 2009.
The “Geeks”, as they call themselves, both come from a print journalism background, and founded the blog as a response to the sanitary approach to lifestyle journalism taken by most print publications. They take an irreverent attitude and offer honest and personal opinions on what’s going on around Hong Kong.
Hong Kong Fashion Geek 是一個以香港為基地的網誌，主要探討生活品味題材，包括時裝、食物、消費者產品、設計等。網誌於2009年由博客hkFashionGeek (Virginia Ngai) 及 hkShoeGeek (Christina Ko) 創立。自稱“Geeks” 的Virginia 及Christina均擁有印刷傳媒背景。她們有見本地印刷傳媒報導生活品味題材時大多只採取乾淨俐落的手法，因此創立了Hong Kong Fashion Geek，旨在以揶揄的方式及坦誠的個人見解，剖析於香港發生的不同事情。
Raffi Kamalian
Raffi Kamalian is the COO of alivenotdead.com, an online community for artists and their fans based in Hong Kong. Since launching in 2007, alivenotdead.com has grown to over 1700 artists and 500,000 users from around the world. alivenotdead.com has worked on social media-based marketing campaigns with many brands including adidas, Coca-Cola, Nokia, Esprit and Diesel Jeans. Prior to joining alivenotdead.com, Raffi was an assistant Professor in CUHK’s Faculty of Engineering.
Raffi Kamalian 為alivenotdead.com 的首席營運官。alivenotdead.com 於2007年成式成立，以香港為基地，為藝術家和他們的支持者提供一個網上交流平台。參與其中的藝術家至今已超過1700名，並吸引了逾500,000名於世界各地的用戶時刻留意最新消息。alivenotdead.com 曾經為多個品牌策劃社交媒體主導的市場營銷活動，包括adidas、可口可樂、諾基亞、 Esprit 及Diesel Jeans。Raffi加入alivenotdead.com前曾於香港中文大學工程學院任職助理教授。
Casey Lau
Mr. Casey Lau is a Vancouver-born digital entrepreneur who started his career in Hong Kong 16 years ago. Casey was one of the Hong Kong dotcom pioneers with ActionAce.com, and is now working on his newest start-up ventures – Popcorn Media Network, an Asia-based online publishing company that produces blogs like Butterboom.com, Neonpunch.com and Winebuzz.hk, and Crispy Entertainment – an iPhone and iPad creative house for licensed apps targeting kids.
Casey Lau 先生出生於溫哥華，16年前到香港展開其電子企業家的生涯。Casey 是網絡公司的先驅，早已開辦ActionAce.com 。現在他最新開辦的合資企業 Popcorn Media Network是以亞洲為基地的網上出版公司，旗下有博客如 Butterboom.com, Neonpunch.com 及 Winebuzz.hk，並擁有 Crispy Entertainment – 一所創意公司以開發小童為目標對象的特許 iPhone 和 iPad 應用程式。
不同的刊物例如亞洲週刊 (Asiaweek)、 新聞週刊 (Newsweek)、南華早報 (South China Morning Post) 及英文虎報(The Standard) 都對Casey在互聯網行業和流行文化工作感興趣，曾訪問Casey或作人物特寫。Casey 是一個電子和社交媒體演說常客，亦是香港科技創業非牟利團體StartUpsHK的創會成員。此外，他還負責籌辦一些非正式的電子媒體活動如蘋果電腦主題“iPhanatics”。Casey曾被HK Magazine選為香港最有趣人士。
他現正忙於為一間著名的美國出版社撰寫他的第一本書，內容與亞洲社交媒體有關。
Rudi Leung
Full time adman, part-time lecturer, columnist and musician.
Rudi Leung is the Director of Communication Planning of AGENDA Hong Kong, an interactive advertising agency network under the WPP/Wunderman group in Asia. He is also an exco member of Hong Kong Association of Interactive Marketing. Prior joining AGENDA, Rudi was the Vice President of Carat Media Services, Creative Ambassador of Yahoo!HK Media Services, and Creative Director of TBWA\Tequila\HK. In addition to his extensive experience as a creative director and copywriter in numerous leading 4As advertising agencies including Ogilvy & Mather, Leo Burnett, and Bates, he has gained a wide exposure in advertising for numerous MNC and local advertisers in the last 18 years. He was also the Kam Fan grand prize winner of HK 4As Awards in 1996 and winner of numerous local and regional awards. Besides his professional career in advertising, Rudi has become a part-time lecturer of HKU Space since 2007. His focus is in Brand Management for the school’s Bachelor and Master Programs in Marketing with Curtin and Napier University. At his leisure, Rudi is an active blogger and columnist of ClickZ, e-Zone, HK Economic Journal, Marketing Magazine, and MetroPop Weekly. Rudi holds a MBA degree from HKUST(Hong Kong University of Science & Technology), Graduate Diploma in Business Administration from UC Berkeley Extension, and Bachelor of Arts in Music from CUHK(Chinese University of Hong Kong).
全職廣告人、兼職大學講師、專欄寫手及業餘音樂人。
香港中文大學音樂系畢業，並獲香港科技大學工商管理碩士的資深廣告人，先後於奧美、李奧貝納、達彼思及TBWA\HK等國際4As廣告公司任職文案、創意組長以至創作總監，經歷十二年廣告創作生涯，曾獲香港4As金帆廣告的最高榮譽大獎，以及多個國際及地區廣告獎項。自05年開始，由傳統廣告轉戰網絡媒體，先後成為雅虎香港媒介部全球首位創意大使，以及國際媒介集團凱絡(Carat)之副總裁，現任WPP旗下之網絡廣告公司AGENDA的傳播策劃總監，並為香港互動市務商會執行委員會委員。工作之餘，亦活躍於香港博客圈子，並定期於香港信報、ClickZ、e-Zone、Marketing Magazine及MetroPop等報刊發表文章，致力推廣網絡營銷。廣告以外，亦熱衷於教學和音樂，現於HKU SPACE擔綱多個學位及文憑課程的兼職講師，專門教授品牌管理學及營銷策劃，同時亦為業餘作曲人及音樂演奏者。
http://rudileung.com/
Joanne Ooi
Ooi is the CEO of fine jewelry ecommerce site, Plukka.com, which launched in December 2011. Before Plukka, Ooi was the CEO of Clean Air Network (CAN), an environmental NGO based in Hong Kong that focuses on air pollution and public health, from 2009 to 2011. Ooi founded Clean Air Network with Christine Loh, a well-known Asian environmentalist. Ooi and Loh were nominated to Time Magazine’s 100 Most Influential in 2011, for their work on the environment. (Time http://ow.ly/8qync)
Before CAN, Ooi was the Creative Director of Shanghai Tang for seven years and largely credited with the turnaround of the Chinese luxury brand owned by the Richemont Group.
Ooi frequently speaks and comments on a wide variety of topics, including politics, creativity and consumerism, in addition to blogging about her experiences as an internet CEO at motherplukka.tumblr.com. Ooi moved to Hong Kong from New York City in 1994, after graduating from the University of Pennsylvania Law School. She was born in Singapore and grew up in Cincinnati, Ohio before attending Columbia University, where she received a B.A.
Jay Oatway
Jay Oatway is a former tech-journalist who has become a regional leader in social media reach and influence. He is the author of the forthcoming book, Mastering Story, Community and Influence. And with more than 100,000 followers worldwide, along with close ties to social media’s most influential thought-leaders, Jay has been dubbed “Hong Kong’s answer to Twitter royalty” by Marketing magazine. Jay now provides executive social media training on how to tell stories that captivate, how to grow communities that matters, and how to cultivate online influence that can deliver results. He is also co-founder of HKSocial, Hong Kong’s first Society of Social Business Best Practices.
Working as both a tech-journalist and digital strategist in Hong Kong since 1997, Jay has become the leading independent social media authority, speaking extensively to businesses and the media about harnessing the power of the new digital tools.
自2007年起，Jay Oatway於香港社交媒體的影響力冠絕同儕。Jay於全球擁有逾100,000 followers，於社交網絡影響力評估網站Klout 中亦高據首幾個百分比，更曾被Marketing雜誌稱為 “Twitter香港忠實支持者的典型例子”。
Jay以網絡潮流、社交媒體發展及電腦玩家文化等題材的網誌於Twitter廣泛流傳。除了活躍於社交媒體外，Jay亦提供培訓，教授如何在社交媒體盛行的世代下編織引人入勝的故事、如何擴大受眾範圍以及如何運用網絡世界的影響力。自1997年起，Jay身兼科技新聞工作者及電子媒體策劃人員， 並成為領先的獨立社交媒體權威，經常向商界分享充份發揮創新電子工具的好處。
Shea Stanley
Shea Stanley has over twelve years of international media sales, development and marketing experience. She has worked in some of the world’s most challenging media markets including Russia, New York City, South Korea and Italy. In 2007, she founded MediaContact HK, a media consulting company focused on the travel, luxury and lifestyle industries in Asia. In 2010, she co-founded LittleStepsHongKong.com, Hong Kong’s leading website and weekly email for parents in Hong Kong, which maintains a strong focus on social media and community events.
Napoleon Biggs
With over 15 years in the internet and digital media in Asia, Napoleon is a highly experienced and practical advisor to Fleishman’s clients across the region.
His linguistic capabilities (Mandarin, Cantonese and Japanese) and knowledge of local markets allow him to provide meaningful insights and actionable communications strategies that play across both online and offline channels of influence.
Napoleon is responsible for developing Fleishman’s digital service offering and for working with clients and colleagues to implement truly integrated cross-media communications plans; engaging consumer, business, education or government stakeholders.
A reputed thought-leader, Napoleon is a regular speaker on the changing ecosystem of digital communications at seminars and conferences; topics include “Social Media: Where is the Influence?,” “Online Crisis: Who Cares?” and “Mobile: Influence at our Fingertips.”
Founder and Host of “Web Wednesday,” Asia’s premier internet community, the only pan-regional forum and network of its kind, since its inception in June 2007, Web Wednesday now has over 3,000 members and runs monthly networking events in Hong Kong, Singapore, Guangzhou, Beijing, Bangkok, Ho Chi Minh City and Dubai.
Napoleon在亞洲擁有超過15年的互聨網及電子媒體經驗，是公關公司Fleishman-Hillard 的資深顧問，深受區內客戶愛戴。憑藉極佳的語言能力(普通話、廣東話及日語)，加上充份掌握本地市場走勢的敏銳觸覺，令他能夠提供深刻的見解和切實可行的傳訊策略，在網絡內外以不同渠道發揮影響。此外，Napoleon負責開發Fleishman的電子服務，以及與客戶和同事實行真正的綜合跨媒體傳訊計劃，使消費者、商界、教育界及政府有關人士都參與其中。Napoleon絕對稱得上是思想先驅，他經常穿梭於不同的研討會及會議演講，就千變萬化的電子傳訊生態發表精闢獨到的見解，題目包括“社交媒體及其影響力?”、“網上危機：誰人關心?”“流動：揮動指尖的影響”。Napoleon是Web Wednesday的創辦人和主辦者。Web Wednesday是亞洲其中一個最重要的網絡群組，是同類組織中唯一的區域論壇和網絡。自2007 成立後，Web Wednesday現有超過3,000名會員，並每月於香港、新加坡、廣州、北京、曼谷、胡志明市和杜拜舉行聯誼社交活動。
Bess Hepworth
Bess Hepworth is a Social Scientist and Head Honcho of Bonza Pie. She has a background in high performance sports and international community development. Bess specialises in creativity and the power of serious play and is currently undertaking studies in Biopsychology. Bess has a passion for using social media to connect people from the virtual world to the physical world. Bess regularly works with educators, corporations and communities to improve their productivity, wellness and work‐life balance strategies. This is Bess’s second year as an advisory board member and her and her team will be exploring powerful and playful ways to use social media to connect the community.
Bonza Pie is a refreshingly creative team building, performance and event company, bringing to Asia bold, dynamic and fun approaches to work and play.
They utilise and promote physical activity and health in fun, dynamic and creative ways that are meaningful and designed to empower and have a positive impact on all ages and abilities in the community.
Francis Fong Po Kiu
Francis FONG Po Kiu, is the General Manager of Synergy Technologies (Asia) Limited. He graduated from Hong Kong Polytechnic and is now the Fellowship Member of The Institute of Chartered Secretaries and Administrators, United Kingdom (FCIS) and Fellowship Member of The Hong Kong Institute of Company Secretaries (FCS).
During his 20 years in ICT Industry, he has introduced many pioneering products and technologies (including the 56K Modem, PDA, Wi-Fi, Smartphone, Slingbox and more) into Hong Kong and set paved the way for company in the Hong Kong ICT Sector.
Aside from his position as the General Manager of Synergy Technologies (Asia) Limited, Francis is an active member of many organisations and committees in Hong Kong and China. He is a member of Electoral Conference for the election of Hong Kong Deputies to the 11th National People’s Congress of the People’s Republic of China, the Founding Chairman of Hong Kong Association of Interactive Marketing (HKAIM), the President of Hong Kong Information Technology Federation (HKITF), and many more!
Francis Fong是Synergy Technologies (Asia) Limited的的總經理。他畢業於香港理工學院，現為The Institute of Chartered Secretaries and Administrators, United Kingdom (FCIS) 及香港公司秘書公會的Fellowship Member。
Francis於從事資訊科技行業20多年間，曾為香港引進了多項革新的產品及技科 (包括56 K數據機、PDA電子手帳、Wi-Fi無線上網、Smartphone智能手機、Slingbox等等)，為香港資訊科技行業的公司開闢了順利發展的康莊大道。
除了任職Synergy Technologies (Asia) Limited的總經理Francis在香港及中國內地多個機構及委員會均為活躍成員。此外，他還是中華人民共和國第十一屆全國人民大會香港地區代表選舉委員會成員、香港互動市務商會 (Hong Kong Association of Interactive Marketing) 創會會長及香港資訊科技商會(Hong Kong Information Technology Federation)會長。
Jocelyn Liipfert
A digital media specialist at TBWA\ TEQUILA\, Jocelyn leads strategic digital thinking amongst key clients including CSL and Sun Life Financial in Hong Kong and Coach in Mainland China. A specialist in social media, Jocelyn also sits on the Digital Marketing Team and is part of the agency’s ‘Digital Heads of State.’
Prior to joining TBWA\ TEQUILA\, Jocelyn established the social media offering of impactasia. During her tenure in social media PR, she was a founding member and project lead for Social Media Week’s inaugural Hong Kong event in February 2011.
Jocelyn is also one of the founding members of social media networking group, HKSocial. She has been interviewed by Bloomberg Asia, The Wall Street Journal Asia, South China Morning Post and RTHK to comment on various topics in digital and social media.
Jocelyn是一名電子媒體專家, 曾為多家客戶提供電子策略資詢服務, 主要客戶包括香港移動通訊(CSL HK), 香港永明金融(Sun Life Financial)以及Coach (中國大陸地區) 等. 社交媒體也是她的專業領域之一, 有參與數碼營銷隊伍及擔任‘Digital Heads of State’代理的經驗.
加入TBWA\ TEQUILA\ 前, Jocelyn為Impactasia創立了社交媒體业. 出任社交媒體公關期間, 她於2011年二月在Social Media Week香港區的開幕活動中擔任發起人及項目主任.
Jocelyn也是社交媒體網絡組織HKSocial的創辦成員之一. 此外, 她曾受Bloomberg Asia, 亞洲華爾街日報, 南華早報以及香港電台的採訪, 就電子與及社交媒體的各種話題作出評論.
Jeremy Woolf
Jeremy Woolf has worked in public relations and marketing in Asia Pacific for more than 18 years, with proven expertise in a wide range of communications disciplines.
In his current role, Jeremy oversees Text 100’s global Social Media and Digital Practice, directing dedicated Asia Pacific, North American and European teams. The Practice is responsible for product and service creation, creative client consulting and supporting the digital skills development of Text 100’s more than 500 consultants around the world. Woolf has consulted on digital and social media strategies and managed programs for blue chip and mid-sized clients worldwide.
He created Text 100’s comprehensive global Digital Certification program which is improving the digital skills and engagement of every staff member in the business. This program is underpinning Text 100’s evolution into a social business.
Woolf is a sought after commentator on social media and public relations trends and best practices. An active blogger at http://publicrelationships.blogspot.com/, he also contributes to industry publications on a range of communications topics. Woolf is an in-demand public speaker and seasoned communications strategist, mentor and coach. He is also a founder of the Hong Kong PR Network networking group. Woolf is a 12 year Text 100 veteran and is based in Hong Kong.
