Everyone is #talkingabouthashable at the moment! Check out the latest blog from @impactasia for the low down on #hashable
Digital Radar
Foursquare Reaches 5 Million Users.
In just 9 months, Foursquare, the location-based social networking website, has surpassed the 5 million user mark. According to Mashable.com, the website now has more than 10 times the number of users it had back in March of this year.
This may seem like an impressive figure, but when these figures were investigated it was based on Foursquare having more than 5 million user IDs, not actual users. When Mashable.com spoke to Foursquare, they said “Though there are over 5 million user IDs in the foursquare community, our user IDs don’t necessarily match up to our actual number of user accounts.”
Foursquare is one of the most popular geo-social networking sites and has FacebookPlaces hot on its heels trying to compete. According to the report from Mashable.com it was rumoured that Facebook made an acquisition offer for the company and hinted that another party (most likely Yahoo) made a $140 million bid for Foursquare as well.
There is a big difference between active users and sign ups, but do you think Foursquare should sell out to Facebook? What are your thoughts?
Google to Show Twitter Ads in Real-time Search
Most of you have probably noticed the little yellow promoted label under the trending search box on Twitter which allows brands to pay to insert ads into the Twitter search results, similar to Googles AdWords. Well, the new Promoted Tweets launched earlier in the US this month will allow brands to have their ‘Promoted Tweets’ showing up in Google’s real-time updates search service labeled ‘Ad’s by Twitter.’
The joint partnership comes as pressure mounts on Twitter to generate revenue to secure its survival and what a better way than the number one search engine.
A spokeswoman for Google said, “Twitter is pioneering advertising against short-form content, so it was a natural starting place for us.” She said Google is open to exploring other advertising models and systems.
It is understood that Google and Twitter will share the revenue generated from Promoted Tweets on the former’s network. So far about 30 advertisers in the
campaignasia.com reports on how two major internet players are joining forces, read more about it here.
