Istanbul (Septiembre 25 – 29)

1. Please tell us a bit about your company.

Removing the borders between online and offline world, McCann Erickson İstanbul is now a truly fully integrated agency. This is a unique and courageous structure for an agency of this size and scope in the region. As a global network, our vision is to be world’s leading marketing solutions network and our mission is to transform brands and businesses.

2. What are the three most exciting things happening in social and mobile media in your industry?

1. Personalization of news production and consumption. The paradigm shift in the media sector from broadcast media to social media.
2. The rise of location based social media: The last steps towards complete fusion between the digital world and real life.
3. The ever-increasing numbers in social media penetration, especially for Turkey. (which has the highest Facebook penetration in Europe)

3. Who will be collaborating with you to help make Social Media Week happen in your city?

Besides the advisory board, we are going to work with major candidate collaborators as well as web journalists, entrepreneurs, volunteers, sponsors, and supporters from all kinds of different industries – especially media, entertainment and technology.  Furthermore, we are planning to work with Galatasaray University and Bilgi University, two of the most prestigious universities in Turkey.

4. What were your reasons for wanting to bring Social Media Week to your city?

Acknowledging the cyber space as a new layer of communication to this centuries old meeting ground, Istanbul.

5. What three things are you hoping to gain from hosting Social Media Week?

Bringing a sense of togetherness that grow out of the world wide web, sharing our collective experiences to have a better future.

…And above all, having fun!

Social Media Week,  sosyal medya ve mobil medya mecralarında ortaya çıkan yenilik ve trendler etrafında, ilgili insanları, içerikleri ve iletişim kaynaklarını toplayan global bir platformdur.

Uluslararası konferanslar ve sosyal medya araçları sayesinde hedef kitlesine ulaşan Social Media Week, yüz binlerce insanı birbirine sosyal bir ağ üzerinden -kelimenin gerçek anlamıyla- bağlamaktadır.

2010 senesinde Şubat ayında,

Olmak üzere toplamda 11 şehirde gerçekleştirilmiş olan Social Media Week, 475 etkinlik aracılığıyla 18,000 katılımcı ve 200,000 ziyaretçiye ulaşmış, dijital dünyada ise 5 milyondan fazla izlenim almıştır.

2011 senesinde Şubat ayında İstanbul’da gerçekleştirilecek olan Social Media Week, McCann Erickson İstanbul sponsorluğu ve organizasyon desteğiyle gerçekleştirilecektir.

~

Social Media Week is a global platform that connects people, content, and conversation around emerging trends in social and mobile media.

Delivered primarily through a network of internationally hosted conferences and online through social media, Social Media Week literally connects hundreds of thousands of people every year through learning experiences that aim to advance our understanding of social media’s role in society.