Ekip
Social Media Week is organized by McCann Erickson Istanbul
Meet the Istanbul Team:
Emir Işık, VP, McCann Erickson Istanbul
A graduate of Business Administration from METU, Ankara, he started his career in International Sales and then joined Unilever followed by Lever marketing team, working for prominent FMCG brands in Turkey. In mid 90’s he moved to London to join The Added Value Company as Marketing Manager where he teamed up with this agency to start up Mint Marketing as the first Marketing Agency in Istanbul. In 1998 when McCann Erickson joined forces with Mint, he established the Strategic Planning Department of the agency. Even though he has expertise in various industries, like financial and automotive, he found himself working more with FMCG clients like The Coca Cola Company, Unilever and Nestle where he contributed quite a bit due to his passion for marketing and communication. Since August 2008 he took the role of Vice President, Strategic Planning and Account Management in McCann Istanbul.
Berivan Akmanoğlu, Social Media & Content Director, McCann Erickson Istanbul
Twitter: @tigerfur
With a great enthusiasm for online media and social web, created lots of social content and buzz online. Took part in Turkish social media boom as an early adopter. For the last two years she’s working as a Social Media & Content Director at McCann Erickson Istanbul and helping her customers listen, build and engage in online world.
Selin Pasinli Atakan, Account Director, McCann Erickson Istanbul
Selin is an account director at McCann Erickson Istanbul. She has been working in advertising for 9 years. She handled so many multinational and national accounts. She is working at McCann Istanbul for 3,5 years now. Since last year she entered to the digital world and started to work with both offline & online accounts.
Rengin Atik, PR Consultant, McCann Erickson, Istanbul
Rengin is responsible for public relations and event management at McCann Erickson Istanbul. She started the business when people are even not using fax machines but telex instead. Obviously she adapted so fast that now she is in such an extraordinary digital organization team. She has been responsible for lots of international and local offline events in all these years. And she is always online.
Emirhan Arat, Strategic Planner, McCann Erickson Istanbul
Twitter: @emirhanarat
After studying political science and international economics, he started his career as an auditor at PricewaterhouseCoopers. He then made a career turn and began working as a channel distribution executive at Multi Channel Developers. The launch of Eurosport HD in Turkey, re-positionning of Nickelodeon, localisations of both Mtv’s website and Dailymotion are some of the projects that he was part of. Emirhan then continued his career at Pure New Media as a social media specialist. He took active roles in the development of digital media campaigns for various brands such as Sony, Miller, Efes Pilsen, Mentos, Fiat, Bridgestone and Logitech. He now works at McCann Erickson as a strategic planner.
Sinan Çilek, Digital Business Developer, McCann Erickson, İstanbul
A graduate of BA Advertising from Istanbul Bilgi University. Solid background in communication planning and marketing. Consistently exceed communication goals and customer service expectations. Understanding of consumer behaviours by developing trend analysis and digital footprints; generating insights for brands. Developing Online Media Strategies for Online Media Planning & Buying. Analysing and reporting performance of Digital and Social Media Executions. Managing online media operations of Local and international Accounts. Handling E-mail Marketing Projects. Skilled in developing and implementing innovative projects & marketing works; such as, PR, content integration and retail marketing works.
Can Yücel Metin, Copywriter, McCann Erickson Istanbul
Despite his position as a copywriter at McCann Erickson Istanbul, Can is more likely a talker and maybe a little bit stalker. As a thinker that became a stinker lately just because of spending many nights in a row sleeping on the couch of the meeting room, he sings at McCann Band, conducts the global brainstorming movement “Pecha Kucha” and currently trying to complete his PhD thesis on creative industries. Never married, never had children, never says never again.
Kutsal İlkan Bayraktar, Social Media & Content Editor, McCann Erickson, İstanbul
Twitter: @mortifera
After studying in Koç University to get bachelor’s degree in Electrical and Electronics Engineering and a master’s degree in Business Administration, Kutsal freelanced for a year as an educational copywriter. He then started working in McCann Erickson as a Social Media & Content Editor. He still works at McCann Erickson İstanbul, and takes an active role in the development and implementation of Social Media projects. His lifelong passion as a crane operator has yet to wait – for he enjoys what he is doing.
Maral Engür, Social Media & Content Editor, McCann Erickson, İstanbul
Twitter: @helixset
During her serior year in architecture at İstanbul Kultur University, Maral started working as a Social Media & Content Editor at McCann Erickson. After graduating, she decided to follow her dreams not as an architect but by continuing to work at McCann Erikson where she has been happily editing social media content for the last two years. In addition, Maral has developed a blog called “Ayakli Etkinlik Takvimi” which encompasses all her passions; music, events, photography, creativity and blogging. Through this blog, she has been continuously running competitions and giving away concert tickets to countless music fans.
