If you’ve ever been to Lagos, then you understand that the style and flavor of this eclectic city is unmatched. GUESS has recognized the increasing demand for young cosmopolitan clothing lines and fashion accessories and recently announced plans to expand their young, sexy and adventurous brand into the African market. South Africa served as the inaugural African country for GUESS, but soon enough the brand’s iconic style will be available elsewhere on the continent.
In honor of this expansion, GUESS and Social Media Week Lagos have teamed up to bring attendees a day-long fashion extravaganza this Thursday, February 21. Guests can experience a fashion installation featuring GUESS apparel, an exclusive cocktail mixer, and panels discussing the business of fashion in Africa. More details and fun additions are soon to come, but for now simply mark your calendar, get Instagram ready in your flyest threads, and head out to the BIT Hub at the Porsche Centre in Victoria Island. Stay tuned HERE for upcoming details and possible schedule changes.