Advertising & Marketing
10 Tips On Facebook Engagement – Part 1
Facebook is the place to be, or where most of your target audience are. With 5.3 million Nigerians on the social network and brand already crossing and closing on the 1 million fan mark, anybody talking sales and marketing must not overlook the Facebook crowd. I’ve covered how to build and engage with your online…
How To Engage Your Online Community
Let’s take a step back, especially if you missed the previous post on ‘How To Build Your Online Community’, as you can’t engage what isn’t in existence. In brief, plant your seeds in many places with your social account and presence; always think of building big data, as it gives you guaranteed reach to people interested…
North Africa took the international stage last year amidst revolutionary wars and groundbreaking protests during the Arab Spring. The major role played by social media as an initiator and primary tool for protestors was clearly demonstrated on Facebook and Twitter. However, a recent study conducted by SocialBakers, a social media analytics company, showed that a…
Happy New Year Everybody! Glad you made it. 2012 was a good year for social media (incl. social giving), and having looked at the Nigerian Facebook landscape for 2012, with focus on Engagement Rate (ER) for brands and pages, I have decided to delve-in to how you can optimize ER for your online community – whether it be…
How have non-profits and charities relied on social media? The good folks at MDG Advertising have released a great infographic that explains how 2012 truly was the year of social giving! They have done a great job showcasing how more than ever non-profits and charities across the continent and around the world are turning to…
It’s the last day of the year 2012, and perhaps the best time to take a look at the Facebook Landscape in Nigeria one more time. Yes, I had previously done so about 10 days ago, with hopes that there would not be any major changes, and maybe the changes are not major, nonetheless, some…
#PicYourCity: A Photo Contest!
In anticipation of Social Media Week (powered globally by Nokia, February 18-22, 2013) yesterday our global team launched an awesome mobile photo contest called #PicYourCity! Using tools like Nokia Creative Studio, Lightbox, Hipster, Instagram and StreamZoo (or none at all!) people around the world get to showcase the uniqueness of their hometowns. The contest asks folks to show off…
