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Influx of international digital marketing agencies and expertise With the growth in Africa’s internet penetration and and mobile broadband subscriptions digital marketing is also gaining traction as an alternative advertising medium. However African nations face the challenge of not having enough digital agencies and experts to fulfil the increasing need for online marketing. This creates…

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Start-ups and businesses can now launch at or scale into many Africa markets by adopting technologies such as the Internet and social media however how are the odds of winning in various markets increased by ones social media strategy. REGISTER: Social Media For Start-Ups 2.0 – Connecting With The African Markets While I’d be doing…

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The 2014 Social Media Week is around the corner, and that is one event Africa is looking forward to. With the theme ‘A Connected Africa’, no doubt there is need to take a look at how social media tools play a role in what events of the future will look like. In fact, we at…

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Someone once defined twitter as a global chat room, where millions of users visit to share tweets using text, and links to photos, videos, and other content formats in 140 characters or less. With half-a-billion (500,000,000) tweets published daily on the platform (and an expected 1 billion tweets per day in 2014), here are some…

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When you have Mari Smith (Facebook Expert), and Gary Vaynerchuk of Vayner Media throw  a social media hangout, no doubt something awesome is going to come out of it. No surprise Gary took the opportunity to share about his new book: Jab, Jab, Jab, Right Hook – How To Tell Your Story In A Noisy…

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This is a guest post by Deola Kayode Crisis happens. A sub-standard product. Poor customer service. A leaked document. Controversial video, blog post or article. Crisis-laden information spreads with lightening speed on social media. If you consider this list of worst social media disasters in 2011 (mashable complied another list in 2012) and you will…

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In the world of social media, a lot of things happen and they happen fast. However, I  thought to share 5 major highlights since the last Social Media Week, which was awesome not to say the least. (You can read my 5 best moments here). Perhaps the biggest news as at that time was Facebook’s…

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Facebook statistics for Africa 2013

Why education is the most important factor for the growth of social media marketing in Africa. As I write this post I am contemplating the hows and whys my digital marketing agency Nkanee managed to lose a high profile and well paying client recently. Was it the cost? Was it poor communication? It definitely wasn’t…

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Facebook is the place to be, or where most of your target audience are. With 5.3 million Nigerians on the social network and brand already crossing and closing on the 1 million fan mark, anybody talking sales and marketing must not overlook the Facebook crowd. I’ve covered how to build and engage with your online…

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Let’s take a step back, especially if you missed the previous post on ‘How To Build Your Online Community’, as you can’t engage what isn’t in existence. In brief, plant your seeds in many places with your social account and presence; always think of building big data, as it gives you guaranteed reach to people interested…

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North Africa took the international stage last year amidst revolutionary wars and groundbreaking protests during the Arab Spring. The major role played by social media as an initiator and primary tool for protestors was clearly demonstrated on Facebook and Twitter. However, a recent study conducted by SocialBakers, a social media analytics company, showed that a…

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Happy New Year Everybody! Glad you made it. 2012 was a good year for social media (incl. social giving), and having looked at the Nigerian Facebook landscape for 2012,  with focus on Engagement Rate (ER) for brands and pages, I have decided to delve-in to how you can optimize ER for your online community – whether it be…

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How have non-profits and charities relied on social media? The good folks at MDG Advertising have released a great infographic that explains how 2012 truly was the year of social giving! They have done a great job showcasing how more than ever non-profits and charities across the continent and around the world are turning to…

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It’s the last day of the year 2012, and perhaps the best time to take a look at the Facebook Landscape in Nigeria one more time. Yes, I had previously done so about 10 days ago, with hopes that there would not be any major changes, and maybe the changes are not major, nonetheless, some…

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In anticipation of Social Media Week (powered globally by Nokia, February 18-22, 2013) yesterday our global team launched an awesome mobile photo contest called #PicYourCity!  Using tools like Nokia Creative Studio, Lightbox, Hipster, Instagram and StreamZoo (or none at all!) people around the world get to showcase the uniqueness of their hometowns. The contest asks folks to show off…

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