The cat’s been set amongst the pigeons. The gauntlet’s down. Suppliers, stand by your tools. The London Social Media Week Measurement Challenge is on.
People are monitoring their social engagement in as many different ways as there are people: formally, informally, using power tools or simply browsing.
But for anyone interested in social media professionally, from fundraising through to stock watching, what’s out there to help? Which tools are measuring which kinds of interactions?
To help curious community engagement officers and prying PR folk, marketing mavericks and other enquiring minds, a challenge has been laid down to suppliers of software or measurement analytics. They are challenged to set up their social media measurement tool to its maximum capability and monitor and measure the traffic and comments around London Social Media Week.
For suppliers sharing their knowledge at the Social Media Measurement Event on Friday, February 5, this will help people attending to understand and compare a product’s capabilities at a glance.
Different people will be looking for different things – whilst some will be looking to see holes in their programmes, others will be seeking budget justification for the board – so suppliers need have no fear of the comparisons.
Meanwhile we’ll all be watching with baited breath as the Titans clash to show us what they can do. Check out the website for more info »
Picture by wwarby. Some rights reserved.
