Fashion Day, powered by Nokia, takes an in-depth look at the impact of social media on the fashion world. Taking it from the perspective of designers, journalists, and high street brands. How is data shaping the business? How new social networks such as Pinterest, and Fancy influencing the industry? All these questions and more will be addressed in this fashion-devoted day!
The day will be split in to four sessions focusing on different areas, starting with trends, followed by social media best practice, we’ll then be taking a lunchtime break where some of the UK’s leading fashion start-ups will be showcasing their wares. After lunch, we’ll look at engagement and influence and finally, the social future of fashion.
If that’s not enough, there’s also a fantastic competition where you could win a trip to LA! More below…
9.30am – 11am: Data-Driven Fashion & the Death of Trends
The boom of Social networks and the enormous amount of easily accessed behavioral data, has the potential of turning the industry upside down.
Is this the end of fashion trendsetters dictating taste and style to the public? Now that data is easily accessed, can the public predict what will be in Vogue? Or Elle, or Grazia?
You can count on expert analysis, discussions and debates with plenty of opportunity for the audience to get involved.
11.30am – 1pm: Best in Show: Who’s Rocking Social Fashion?
The undeniable speed and openness of social media has opened up new opportunities and presented dramatic new challenges to an industry that’s notoriously obsessed with VIPs and guest lists. Who was the social media Queen of London Fashion Week? Who was the villain?
Packed with tips and examples of best practice, join the debate and share your views on who’s rocking social media and who’s sucking at it.
1pm-2pm – Lunchtime & Fashion Startup Showcase
Grab lunch from one of the fantastic local eateries while perusing some of the UK’s leading fashion start-ups. Want to exhibit at SMWLDN Fashion day for free? Fill out this form. Space is v. limited, so don’t hang around!
From high street to haute couture, fashion conscious consumers are a demanding crowd and now thanks to social media they have the opportunity to shout about it. Who should companies be listening to? Is it the obvious: editors, fashion bloggers and trendsetters or are there different tribes? Can new influence tools like PeerIndex, Klout or KRED unlock these groups? How does a brand handle customer service when there are so many channels a consumer can use?
Come and join leading thinkers to find out more!
The impact of social technology is only just being felt, as the full repercussions of a world where frictionless sharing is the norm, but this is just the start. As social technologies expand into the offline world and create links between the retail experience and the online world the possibilities are endless.
How will the next generation of more visual social networks and apps re-define the relationship between customers, designers and retailers? Does this spell the end of the catwalk?
Ponder the future, come along and join the discussion!
Things Just Get More Exciting - Competition:
Get the chance to win a trip to Social Media Week LA courtesy of Nokia, Social Media Week and StyleSaint, $4,500 worth of prizes in addition to the new Nokia Lumina 900. Get luck on your side and Enter Now.
Chinwag would like to give a huge shout out to all those helping us bring you this Fashionista day!
- Fay Cowan EDITD
- Michael Berg, The Hospital Club
- Phil Stelter & Lauren Brener, Unique Digital
- Karinna Nobbs, London College of Fashion
Dress to impress; we look forward to seeing you there!
Photo courtesy of Tyne & Wear Archives & Museums