With four fashion events and the chance to win a trip to LA…Fashion is in the air!!
Highlighting the impact of social media in the fashion industry, new trends, challenges, the future, and much more will be featured during SMWLDN fashion day.
The day will be split in to four sessions focusing on different areas as depicted below:
9.30am – 11am: Data-Driven Fashion & the Death of Trends
The vast amount of data held by retailers and credit card companies has been the preserve of companies large enough to employ boffins to manage it. The rise of social networks and the enormous amount of freely available behavioural data, known as big data, has the potential to turn the industry upside down. Are there really trends any more, or have we seen the death of the mega-trend as interests fragment between groups that can easily form using social technologies?
An expert panel will showcase the possibilities that the data provides for the fashion business.
Which brands are rocking social media? What are they using to build their presence and engage their audiences? How can you protect your business when things go wrong?
This session will answer all these questions and much more, as it takes you on a tour of digital end of the fashion business; packed with tips and examples of best practice.
You will get the chance to look at some of the UK’s leading fashion start-ups while grabbing lunch.
Social media has given fashion consumers the platform to voice their opinion whether it’s positive or negative. Who should companies be listening to? Is it the obvious: editors, fashion bloggers and trendsetters or are there different tribes?
Finding influencers, developing engagement, handling customer service and building loyalty remain important factors fashion remain challenges fashion houses face on a regular basis.
Don’t miss the chance to engage with leading thinkers
4pm – 5.30pm - Tap Your Heels 3 Times: Dreaming of Fashion’s Social Future
How will the next generation of more visual social networks and apps re-define the relationship between customers, designers and retailers? Does this spell the end of the catwalk? Will online retailers dominate the offline world, or even start their own bricks’n’mortar adventures? Ponder the future, come along and join the discussion.
Fancy a trip to LA? It’s time for a competition
Win a trip to Social Media Week LA courtesy of Nokia, Social Media Week and StyleSaint, $4,500 worth of prizes in addition to the new Nokia Lumina 900 Enter Now.