This is a Guest Blog Post by Unique Digital.
‘Chopped, Diced and Sliced‘ mirrored what is happening within KETTLE® Chips online social environment at an offline event, showcasing a 360 degree view of the planning, strategy, process and implementation of the new social campaign.
The first half of the event covered KETTLE® Chips social brief, new product launch and objectives giving you a taste of the entire process from the initial concept. This was followed by Unique Digital‘s creative response, media planning and new innovations within social media.
Simultaneously the official KETTLE® Chip Chef produced bespoke chips and dips for attendees to taste. The audience even had the chance to influence the recipes using Twitter. Using bespoke hash tags such as #SMWCHIPCHILLI, #SMWCHIPTOMATO and #SMWCHIPONION attendees were able to help craft the different flavours created by the KETTLE® Chip chef!
Presentations were held to show both brand and agency perspective by key representatives from both KETTLE® Chips and Unique Digital, whilst incorporating some social theatre bringing it quite literally to life!
A few of the attendee’s responses to the event:
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